Saint John should prioritize comprehensive accessibility information systems and enhanced physical infrastructure documentation to elevate its inclusive business tourism offering from good to outstanding. Key improvement recommendations include: Develop a comprehensive digital accessibility portal that serves as a centralized resource for business event planners and attendees with accessibility needs. This portal should feature detailed accessibility audits of all major venues, hotels, and attractions with specific information on entrance widths, elevator dimensions, accessible washroom locations, and available assistive technologies. Include 360-degree virtual tours of key facilities, downloadable accessibility guides in multiple formats (large print, audio, Braille), and real-time updates on temporary accessibility barriers due to construction or maintenance. Model this after successful examples like Melbourne's Accessible Tourism portal or the Rick Hansen Foundation's accessibility certification program used in Vancouver. Conduct and publish systematic accessibility audits of public infrastructure throughout the destination, particularly in high-traffic business districts and routes connecting hotels to convention facilities. Document sidewalk conditions, curb cut availability, crosswalk accessibility, and wayfinding signage visibility. Create a phased improvement plan addressing identified gaps, starting with priority corridors between the Saint John Convention Centre, major hotels, and the revitalized waterfront district. Implement tactile paving, audible pedestrian signals, and clear signposting with high-contrast, easy-to-read fonts at key intersections and decision points. Establish a certified accessible transportation network specifically designed for business travelers with mobility challenges. Partner with local transportation providers to create a fleet of wheelchair-accessible vehicles available for advance booking, with trained drivers knowledgeable about accessible routes and venue entrances. Integrate this service with the DMO's event planning support, offering guaranteed accessible transportation as part of conference packages. Include real-time tracking apps and multiple booking channels (phone, web, app) to ensure ease of access. Launch an accessibility ambassador program training frontline staff at hotels, venues, restaurants, and attractions in disability awareness and inclusive service delivery. Provide specialized training on supporting visitors with various needs including mobility challenges, visual or hearing impairments, cognitive disabilities, and invisible disabilities. Certify participating businesses and create a recognizable badge or designation that event planners can reference when selecting services. This program should include regular refresher training and feedback mechanisms from visitors with lived accessibility experience. Enhance business-specific accessibility services by equipping conference facilities with advanced assistive technologies including real-time captioning services, sign language interpretation booking systems, assistive listening devices beyond basic hearing loops, accessible presentation materials in alternative formats, and height-adjustable workstations in business centers. Create standardized accessibility riders that venues can offer to event organizers, clearly outlining available accommodations and support services. Partner with assistive technology providers to showcase Saint John as a leader in accessible business event innovation.