Rovaniemi's economy is primarily driven by tourism, with the city serving as the official hometown of Santa Claus and the capital of Finnish Lapland, attracting hundreds of thousands of visitors annually for Arctic experiences, Northern Lights viewing, and winter activities. The tourism sector supports a robust hospitality and event infrastructure, complemented by strong education and research institutions, particularly the University of Lapland and the Lapland University of Applied Sciences, which focus on Arctic expertise, design, and sustainable development. Other key economic drivers include sustainable forestry and wood processing, leveraging the region's vast natural resources, as well as emerging sectors in Arctic technology, clean tech, and digitalization. The mining industry, particularly in nearby areas, contributes to regional economic activity, while the public sector, including municipal services and healthcare, provides stable employment. Additionally, Rovaniemi has developed expertise in Arctic testing services for vehicles and technology due to its extreme winter conditions, and the creative industries, including design, media, and cultural production, have grown significantly, supported by the city's cultural institutions and events that blend Sámi heritage with contemporary innovation.