Rijeka, Croatia's principal seaport and third-largest city, offers a dynamic business environment characterized by its strategic location on the Adriatic coast and its role as a major logistics and maritime hub. The city benefits from Croatia's EU membership since 2013, providing access to European markets and funding opportunities, while recent infrastructure investments, including the modernization of the Port of Rijeka and improved transport connections, have enhanced its business appeal. The Croatian government has implemented various incentives to attract foreign investment, including competitive corporate tax rates and special economic zones, though businesses should be prepared for bureaucratic processes that, while improving, can still be more complex than in Western European countries. Rijeka's economy is diversified across shipping, shipbuilding, trade, tourism, and emerging technology sectors, supported by the University of Rijeka which provides a skilled workforce. The overall business climate is moderately favorable, with ongoing efforts to reduce administrative barriers and increase transparency, making it an increasingly attractive destination for conferences, trade shows, and business events, particularly those related to maritime industries, logistics, innovation, and Central-Southeast European market development.