United States, South Carolina · New York
Myrtle Beach, located along the stunning coastline of South Carolina, is a premier destination that seamlessly blends natural beauty with world-class business event facilities. Known as the "Grand Strand," this vibrant coastal city offers 60 miles of pristine beaches, creating an inspiring backdrop for conferences, conventions, and corporate gatherings. The destination boasts state-of-the-art convention centers, including the Myrtle Beach Convention Center, alongside numerous hotels and resorts equipped with flexible meeting spaces that can accommodate events of all sizes.
Beyond business amenities, Myrtle Beach provides exceptional experiences for attendees, featuring championship golf courses, diverse dining options ranging from fresh seafood to international cuisine, entertainment venues including the Alabama Theatre and Carolina Opry, and attractions like Broadway at the Beach and the Myrtle Beach Boardwalk. The destination's temperate climate allows for year-round events, while its accessibility via Myrtle Beach International Airport and well-connected highway system makes it convenient for domestic travelers. With professional DMO support, competitive pricing, and a perfect balance of work and leisure opportunities, Myrtle Beach delivers a memorable setting where productive business meetings combine effortlessly with Southern hospitality and coastal relaxation.
Myrtle Beach, South Carolina, is a premier coastal destination renowned for its 60 miles of pristine beaches along the Atlantic Ocean, offering a unique blend of natural beauty and modern infrastructure that makes it ideal for business events and conferences. The destination features a temperate climate with mild winters and warm summers, allowing for year-round event hosting capabilities. Myrtle Beach boasts robust convention facilities, including the Myrtle Beach Convention Center with over 100,000 square feet of flexible meeting space, complemented by numerous resort hotels and meeting venues along the Grand Strand.
The destination's accessibility is enhanced by the Myrtle Beach International Airport with direct flights from major U. S. cities, while its tourism-focused economy ensures a wealth of professional event services, catering options, and entertainment venues.
The area's competitive pricing compared to other coastal destinations, combined with world-class golf courses (over 90 championship courses), diverse dining options, family-friendly attractions, and a vibrant entertainment district at Broadway at the Beach, creates an appealing environment for both business programming and attendee leisure activities, making it particularly attractive for conferences that blend professional development with recreational opportunities.
Destination scorecard
Destinaitor dataHow Myrtle Beach rates across the dimensions that shape an event decision (out of 100).
International Airport Connectivity (30%): 20/30 points. Myrtle Beach International Airport (MYR) provides year-round nonstop service to over 40 domestic destinations with major carriers including American Airlines, Delta, United, Southwest, and Spirit Airlines connecting to key hubs such as Atlanta, Charlotte, Chicago, Dallas, Newark, and Philadelphia. The airport is located just 3 miles from the city center with a typical 10-minute drive to downtown hotels and convention facilities.
However, international connectivity is limited to one-stop connections through major U. S. hubs.
Alternative international access is available via Charleston International Airport (95 miles south) or Charlotte Douglas International Airport (175 miles northwest). Domestic Airport and Rail Connectivity (25%): 13/25 points. The destination has no direct train station connectivity or passenger rail service.
The nearest Amtrak station is approximately 65 miles away in Florence, South Carolina, serving Palmetto, Carolinian, and Silver Service routes with connectivity to major East Coast cities including New York, Washington D. C. , Charlotte, Savannah, and Miami, requiring approximately one-hour ground transportation.
The destination compensates with excellent highway access via U. S. Route 17 and U.
S. Route 501, and is positioned 95 miles north of Charleston and 135 miles south of Wilmington, with drive times of approximately 3 hours from Charlotte, 6 hours from Atlanta, and 7 hours from Washington, D. C.
Public Transportation Systems (25%): 15/25 points. Myrtle Beach offers limited public transportation centered around Coast RTA (Regional Transportation Authority), operating bus routes serving Myrtle Beach and surrounding Grand Strand areas. The seasonal Beach Bus runs along the coastal corridor connecting major hotels, attractions, shopping centers, and entertainment venues from late spring through early fall.
Year-round fixed routes provide service throughout Myrtle Beach, North Myrtle Beach, Conway, and nearby communities from early morning to evening hours. The 1. 2-mile oceanfront boardwalk and promenade provides excellent pedestrian infrastructure, but the city is primarily designed for vehicle traffic with limited walkability infrastructure connecting different districts.
Alternative Transportation Options (20%): 20/20 points. Myrtle Beach excels in alternative transportation with readily available taxis and ride-sharing services (Uber and Lyft) throughout the area. Bike rentals are accessible through various local shops and hotels with relatively flat terrain and bike-friendly paths.
Seasonal trolley services connect major points of interest, while some hotels and resorts offer complimentary shuttle services. Scooter and moped rentals are available for shorter trips, and water taxis provide unique transportation along the Intracoastal Waterway. The airport's compact size allows travelers to move from aircraft to ground transportation within 15-20 minutes.
Total Score: 68/100 (20+13+15+20).
How they're improving
1. Establish Direct International Flight Routes: Partner with international carriers to establish seasonal or year-round direct flights from key business markets in Canada (Toronto, Montreal), Europe (London, Frankfurt), and Latin America (Mexico City, Cancun) to Myrtle Beach International Airport. Example: Follow the model of Savannah/Hilton Head International Airport which added seasonal international charter services and later converted them to scheduled service. Measurable outcome: Attract 2-3 direct international routes within 24 months, reducing travel time for international attendees by 3-5 hours and increasing international event bookings by 25%. 2. Develop Regional Rail Shuttle Service: Establish a dedicated shuttle bus service connecting Myrtle Beach to the Florence Amtrak station with scheduled departures timed to major train arrivals/departures, branded as 'Myrtle Beach Rail Connector.' Example: Similar to the successful Thruway Bus Connections operated by Amtrak in California connecting coastal destinations to rail hubs. Measurable outcome: Launch service within 12 months with minimum 6 daily roundtrips, reducing ground transportation costs by 30% compared to private transfers and capturing 15% of rail travelers as event attendees. 3. Expand Year-Round Public Transit Coverage: Convert the seasonal Beach Bus to year-round operation and extend Coast RTA service hours to 10 PM or later, while adding express routes connecting the airport, convention center, and major hotel districts with 15-minute headways during business hours. Example: Model after Virginia Beach's Wave Transit system which provides year-round resort area service with extended hours during convention periods. Measurable outcome: Increase public transit ridership by 40% within 18 months, reduce attendee transportation costs by $25-35 per person per event, and improve event planner satisfaction scores for transportation accessibility by 30%. 4. Create Integrated Pedestrian Connectivity Network: Develop a comprehensive sidewalk and multi-use path network connecting the boardwalk district to major hotel clusters, convention facilities, and business districts along Ocean Boulevard and Kings Highway, including improved crosswalks, pedestrian bridges, and wayfinding signage. Example: Follow the Myrtle Beach Boardwalk expansion model but extend it to create a 5-mile connected pedestrian corridor similar to Virginia Beach's oceanfront trail system. Measurable outcome: Complete 3 miles of new pedestrian infrastructure within 24 months, increase walkable venue-to-hotel connections by 60%, and reduce shuttle service requirements for events by 20%. 5. Implement Smart Mobility Hub System: Establish 5-7 mobility hubs at key locations (airport, convention center, major hotel districts) integrating bike-sharing, scooter-sharing, ride-sharing pickup zones, and real-time transit information displays with a unified mobile app for seamless multi-modal transportation. Example: Model after Tampa's Coast Bike Share integration with TECO Line Streetcar and Downtowner free ride service creating connected mobility options. Measurable outcome: Deploy mobility hubs within 18 months, achieve 10,000 monthly multi-modal trips, reduce single-occupancy vehicle use by event attendees by 25%, and decrease average transportation wait times by 40%.
Myrtle Beach receives a sustainability score of 68/100 for business event destinations. CRITERION 1 - Sustainable Infrastructure and Green Buildings (30%): Score 19/30. The destination demonstrates moderate commitment with energy-efficient lighting systems, LED upgrades in public facilities and the Convention Center, and enhanced stormwater management systems.
Hotels participate in the South Carolina Green Hospitality Alliance. However, there is no mention of specific green building certifications (LEED, BREEAM), renewable energy installations, or comprehensive green building standards across the destination. CRITERION 2 - Eco-friendly Event and Business Services (25%): Score 17/25.
Myrtle Beach shows solid progress with venues adopting green operations including water conservation programs, comprehensive recycling initiatives, digital event materials to reduce paper waste, and locally-sourced catering options. The Convention Center and resorts have implemented waste reduction programs and sustainable transportation options like group shuttles and bike-sharing programs. Examples include partnerships with local environmental organizations and promotion of eco-friendly practices across multiple venues.
CRITERION 3 - Community and Economic Impact Programs (25%): Score 18/25. Strong performance with the Chamber of Commerce and CVB collaborating to utilize locally-owned vendors, caterers, and suppliers. Community reinvestment programs funded by tourism revenue support education, public safety, and cultural initiatives.
Workforce development programs train local residents for hospitality careers, creating year-round employment beyond tourist seasons. The destination demonstrates commitment to keeping revenue within the community and supporting local economic development. CRITERION 4 - Long-term Sustainability Investments (20%): Score 14/20.
Notable investments include beach renourishment projects, coastal protection initiatives for climate adaptation, expansion of pedestrian and bicycle-friendly pathways, development of green spaces, and workforce development programs focused on sustainable tourism careers. The city shows commitment to environmental resilience and balancing economic growth with environmental stewardship, though specific long-term sustainability targets or timelines are not detailed.
How they're improving
1. IMPLEMENT COMPREHENSIVE GREEN BUILDING CERTIFICATION PROGRAM: Establish a destination-wide initiative requiring all major convention facilities and hotels to achieve LEED or equivalent green building certification within 5 years. Specific actions include partnering with the U.S. Green Building Council to provide training and resources for property owners, creating financial incentives (tax credits or grants) for facilities pursuing certification, and mandating that the Myrtle Beach Convention Center achieve LEED Gold certification during its next renovation phase. Real-world example: Austin, Texas implemented a similar program resulting in over 50 LEED-certified buildings and positioning itself as a leading sustainable meetings destination. Measurable outcomes: Achieve 10+ LEED-certified event venues by 2028, reduce energy consumption across certified facilities by 30%, and attract 25% more sustainability-focused corporate events within three years. 2. DEVELOP RENEWABLE ENERGY AND CARBON NEUTRALITY ROADMAP: Create a comprehensive renewable energy strategy for the business events sector with specific targets for solar panel installations on convention facilities, hotels, and parking structures. Specific actions include installing a 2-megawatt solar array at the Convention Center, establishing a destination-wide renewable energy purchasing cooperative for hospitality businesses, and implementing a carbon offset program for all major conventions. Real-world example: San Diego Convention Center operates a 1.2-megawatt solar installation providing 25% of its energy needs and offers carbon-neutral event packages. Measurable outcomes: Generate 40% of convention district energy from renewable sources by 2030, achieve carbon neutrality for the Convention Center by 2027, and reduce overall greenhouse gas emissions from business events by 50% within seven years. 3. ESTABLISH CERTIFIED SUSTAINABLE EVENT SERVICES NETWORK: Create a formal certification program for local event suppliers, caterers, transportation providers, and service vendors that meet rigorous sustainability standards. Specific actions include developing a 'Myrtle Beach Green Event Partner' certification with third-party verification, requiring certified partners to demonstrate waste diversion rates above 75%, source 60% of food locally within 150 miles, and use electric or hybrid vehicles for transportation services. Real-world example: Vancouver's Green Event Supplier Network includes 100+ certified vendors and has helped events achieve 90% waste diversion rates. Measurable outcomes: Certify 50+ local event service providers within two years, increase local sourcing for events from current levels to 70%, and divert 80% of event waste from landfills by 2026. 4. LAUNCH COASTAL ECOSYSTEM INTEGRATION PROGRAM FOR EVENTS: Develop unique programming that connects business events with environmental stewardship of Myrtle Beach's coastal ecosystem while generating measurable conservation impact. Specific actions include creating 'Beach Restoration Team Building' activities where convention attendees participate in dune restoration or sea turtle conservation, establishing a '1% for Coastal Conservation' program where venues contribute 1% of event revenue to local environmental projects, and developing educational components about coastal sustainability for all major conventions. Real-world example: Hawaii Convention Center's 'Malama Hawaii' program engages 15,000+ attendees annually in conservation activities, generating significant environmental and community goodwill. Measurable outcomes: Engage 10,000+ business event attendees annually in conservation activities by 2026, restore 50 acres of coastal habitat through event-linked programs, and generate $500,000+ annually for local environmental initiatives. 5. IMPLEMENT COMPREHENSIVE SUSTAINABILITY REPORTING AND TRANSPARENCY SYSTEM: Establish a destination-wide platform for tracking, reporting, and publicly sharing sustainability metrics across all business event activities. Specific actions include creating a centralized dashboard measuring energy use, water consumption, waste diversion, local economic impact, and carbon emissions for all major events; requiring venues to report quarterly sustainability data; and publishing an annual 'Myrtle Beach Sustainable Events Impact Report' with year-over-year comparisons. Real-world example: Melbourne Convention Bureau's sustainability reporting system provides detailed metrics to event planners and has improved destination sustainability performance by 35% over five years. Measurable outcomes: Achieve 100% participation in sustainability reporting from major venues within 18 months, demonstrate 25% improvement in key sustainability metrics within three years, and increase bookings from sustainability-focused organizations by 40% through transparent reporting.
Overall Score: 62/100
1. Pedestrian Infrastructure (18/30 points): Myrtle Beach demonstrates mixed pedestrian infrastructure quality. The oceanfront boardwalk and promenade spanning 1.2 miles provides excellent pedestrian facilities with wide walkways, benches, and easy beach access, featuring ADA-compliant wheelchair-accessible pathways and ramps. The downtown boardwalk area includes marked crosswalks and pedestrian signals. However, significant gaps exist outside the tourist corridor. Major thoroughfares like Ocean Boulevard and Kings Highway have incomplete sidewalk networks with gaps, and crossings are difficult due to heavy traffic, particularly during peak season. The sprawling nature of the destination means limited walkability infrastructure connecting different districts, requiring vehicles or shuttles for inter-venue transportation.
2. Urban Mobility Options (12/25 points): The text provides no information about bike-sharing, scooter-sharing, or micro-mobility solutions in Myrtle Beach. Transportation options mentioned are limited to accessible shuttles and taxi services. This absence of documented micro-mobility infrastructure suggests limited urban mobility options beyond traditional vehicle-based transportation.
3. City Layout and Walkable Zones (16/25 points): The city layout is primarily designed for vehicle traffic along the Grand Strand, creating challenges for pedestrian connectivity. The destination is described as sprawling, with the 60-mile Grand Strand stretch making distances between locations substantial. However, concentrated walkable zones exist within resort complexes and the immediate boardwalk district where beachfront attractions, restaurants, and shops are accessible on foot. The well-established tourism corridor between Murrells Inlet and North Myrtle Beach, including Broadway at the Beach and the main hotel resort zone, provides defined walkable areas, though these are isolated pockets rather than city-wide connectivity.
4. Local Tips for Getting Around (16/20 points): The destination provides clear guidance on navigating the area. Event planners receive specific advice about staying within well-lit, heavily trafficked areas of the Grand Strand, particularly the main tourism corridor. Information is available about which areas are best for pedestrian access (boardwalk district and resort complexes) versus where transportation is needed. The text indicates that the local DMO and hospitality partners work with planners to ensure accessibility, suggesting available wayfinding support and local mobility advice for business event attendees.
How they're improving
1. Complete Sidewalk Network and Enhance Crossings: Address the documented gaps in sidewalk infrastructure along Ocean Boulevard and Kings Highway by implementing a comprehensive sidewalk completion project connecting the boardwalk district to key business venues and hotels. Install high-visibility crosswalks with pedestrian refuge islands and countdown signals at major intersections, particularly along high-traffic corridors. Example: Follow Charleston, SC's model where the city installed raised crosswalks and pedestrian-activated rapid flashing beacons along busy tourist corridors, reducing pedestrian-vehicle conflicts by 40%. Measurable Outcome: Complete 5 miles of missing sidewalk segments within 18 months and install 15 enhanced crossings, with the goal of reducing pedestrian wait times at crossings by 30% and increasing walkability scores in post-event surveys from current baseline to 75% satisfaction.
2. Implement Comprehensive Micro-Mobility Program: Launch a destination-wide bike-sharing and e-scooter program connecting the boardwalk area, convention center, major hotels, and entertainment districts like Broadway at the Beach. Establish dedicated bike lanes along the Grand Strand corridor and create 50+ docking stations at strategic locations. Example: Virginia Beach implemented a similar coastal bike-share program with 300 bikes and 30 stations, achieving 150,000 trips in the first year and reducing short-distance car trips by 25%. Measurable Outcome: Deploy 400 bikes and 100 e-scooters across 40 stations within 12 months, targeting 100,000 trips in year one and achieving 20% of business event attendees using micro-mobility for at least one trip during their stay.
3. Create Pedestrian Priority Zones and Connector Pathways: Designate and develop pedestrian priority zones linking the boardwalk to inland attractions and business venues, implementing traffic-calming measures, enhanced lighting, and wayfinding signage. Build a dedicated multi-use pathway parallel to Highway 17 connecting major hotel clusters, the convention center, and entertainment districts. Example: Clearwater Beach, FL created a dedicated Beach Walk connecting hotels and attractions over 2.5 miles, increasing pedestrian traffic by 60% and generating 35% more foot traffic to local businesses. Measurable Outcome: Establish 3 miles of protected pedestrian corridors within 24 months, increasing inter-venue walking trips by 45% and reducing shuttle service demand by 25% during business events.
4. Develop Digital Wayfinding and Mobility Integration Platform: Create a comprehensive mobile app and digital signage system providing real-time information on walking routes, estimated travel times, shuttle schedules, accessible pathways, and integration with any future micro-mobility options. Include safety information, well-lit route recommendations, and business event-specific navigation. Example: Austin, TX's mobility app integrates walking directions, bike-share availability, and scooter locations with real-time traffic data, achieving 200,000+ downloads and 4.5-star ratings. Measurable Outcome: Launch platform within 9 months with 60% of business event attendees downloading and using the app, reducing navigation-related inquiries to hotel concierges by 50% and achieving 80% user satisfaction ratings.
5. Expand Accessible Transportation Network: While ADA-compliant facilities exist, expand the accessible shuttle network with dedicated routes connecting all major business venues, hotels, and attractions on 15-minute headways during business events. Implement real-time tracking and mobile booking for accessible transportation. Example: San Diego Convention Center's accessible shuttle program with GPS tracking and mobile booking increased accessible transportation usage by 70% and achieved 95% on-time performance. Measurable Outcome: Double accessible shuttle fleet within 12 months, achieve 90% on-time performance, and increase accessible transportation usage by business event attendees by 60%, with post-event accessibility ratings reaching 90% satisfaction.
Myrtle Beach, South Carolina receives an overall Inclusive and Accessible Business Tourism score of 82/100, reflecting strong performance with room for enhancement. ACCESSIBILITY OF PHYSICAL INFRASTRUCTURE (22/25): Myrtle Beach demonstrates excellent physical accessibility with the Myrtle Beach Convention Center featuring accessible entrances, elevators, restrooms, and meeting spaces designed for varying mobility needs. The iconic boardwalk and promenade include wheelchair-accessible pathways and ramps.
Recent infrastructure investments include substantial Convention Center renovations enhancing 100,000+ square feet of flexible meeting space, and roadway expansions along Highway 17 improving traffic flow. However, specific details about citywide sidewalk conditions and accessibility standards across all public spaces are limited. INCLUSIVITY POLICIES AND PRACTICES (21/25): The destination shows strong inclusivity with numerous ADA-compliant venues, hotels, and convention facilities.
Many hotels and resorts along the Grand Strand provide accessible rooms, roll-in showers, and assistive listening devices upon request. Accessible shuttles and taxi services are readily available. The destination embraces cultural inclusivity with venues accommodating diverse dietary requirements, religious observances, and cultural preferences.
Minor gaps exist in documentation of comprehensive inclusivity certification programs or formal accessibility standards across all service providers. PROVISION OF INFORMATION AND SUPPORT SERVICES (19/25): The local DMO and hospitality partners demonstrate commitment to working with planners to ensure full participation for all attendees. However, the documentation lacks specific examples of accessible websites, multilingual guides, clear signposting systems, or dedicated accessibility information portals that would demonstrate comprehensive information provision for travelers with diverse needs.
BUSINESS-FRIENDLY SERVICES FOR VISITORS WITH SPECIAL NEEDS (20/25): Business facilities show strong accessibility with the modernized Convention Center offering updated technology and amenities, enhanced ballroom and breakout spaces in hotels, and venues experienced in accommodating diverse needs. Myrtle Beach International Airport improvements enhance accessibility for business travelers. The destination demonstrates commitment to ensuring all attendees can fully participate in business events, though specific examples of specialized business services or assistive technologies in conference settings would strengthen this category.
How they're improving
While Myrtle Beach demonstrates strong accessibility infrastructure and inclusive practices scoring 82/100, the destination should prioritize enhancing information accessibility and expanding documented support services to achieve outstanding performance in inclusive business tourism. DEVELOP COMPREHENSIVE DIGITAL ACCESSIBILITY PLATFORM: Create a dedicated accessibility portal on the destination website featuring detailed, searchable information about accessible venues, hotels, transportation, and attractions. This should include virtual tours with accessibility features highlighted, downloadable accessibility guides in multiple formats (PDF, audio, large print), and real-time chat support for accessibility inquiries.
Example: Follow the model of Visit Seattle's accessibility page which provides filterable venue databases and detailed accessibility specifications. This would provide measurable improvement in pre-trip planning confidence and reduce on-site accessibility challenges. IMPLEMENT DESTINATION-WIDE ACCESSIBILITY CERTIFICATION PROGRAM: Launch a voluntary certification program for hotels, venues, restaurants, and service providers that meet enhanced accessibility standards beyond ADA compliance.
Provide training workshops on inclusive service delivery, assistive technology use, and cultural competency for hospitality staff. Example: Partner with organizations like the International Association of Accessibility Professionals to develop a 'Myrtle Beach Accessibility Excellence' badge program similar to Visit Britain's AccessAble accreditation. This creates accountability, raises service standards, and provides planners with verified accessible options.
ENHANCE WAYFINDING AND PHYSICAL SIGNPOSTING SYSTEMS: Install comprehensive, universally designed wayfinding signage throughout the Convention Center district, boardwalk area, and key business zones using tactile elements, high-contrast colors, multilingual text, and QR codes linking to audio descriptions. Ensure all signage includes accessibility information such as accessible route indicators and facility locations. Example: Implement a system similar to Vancouver's accessible wayfinding project that combines physical and digital navigation tools.
This reduces navigation stress for visitors with diverse needs and demonstrates visible commitment to accessibility. ESTABLISH ASSISTIVE TECHNOLOGY LENDING LIBRARY: Create a centralized equipment lending service through the Convention Center or DMO offering wheelchairs, mobility scooters, assistive listening devices, visual aids, and other accessibility equipment for business event attendees. Partner with local medical supply companies for maintenance and expanded inventory during major conventions.
Example: Model after the Orlando Convention Center's complimentary wheelchair and ECV lending program. This eliminates travel burden for attendees requiring equipment and ensures backup options are available, directly improving participation rates. EXPAND ACCESSIBLE TRANSPORTATION NETWORK DOCUMENTATION: Develop detailed, publicly available information about all accessible transportation options including real-time vehicle tracking, advance booking systems for accessible shuttles, and guaranteed accessible vehicle availability.
Create partnerships with ride-sharing services to ensure accessible vehicle options and train drivers on disability etiquette and assistance protocols. Example: Implement a system similar to San Diego's accessible transportation app that consolidates all options with booking capabilities. This addresses the critical first-mile/last-mile challenge and ensures seamless mobility throughout the destination for all business travelers.
Myrtle Beach receives a safety and security score of 78/100 for business travelers. Healthcare Facilities and Medical Services (24/30): The destination offers strong medical infrastructure with Grand Strand Medical Center providing comprehensive acute care with advanced technology, emergency services, cardiac care, and surgical specialties. Tidelands Health operates multiple locations including Tidelands Waxhaw Medical Center and Tidelands Georgetown Memorial Hospital with modern facilities.
Conway Medical Center features a Level III trauma center. All facilities maintain Joint Commission accreditation and offer multilingual support for international visitors, demonstrating high-quality healthcare standards suitable for business events. Safe Areas and Zones to Avoid (18/25): While generally safe for tourists, certain areas require vigilance after dark.
Higher petty crime rates occur at the northern end of Ocean Boulevard and sections along Kings Highway (US 17) outside the main tourist corridor. Inland areas west of Highway 17 and neighborhoods away from beachfront resorts lack expected infrastructure. Safe zones include well-lit areas of the Grand Strand, Broadway at the Beach, the main hotel resort zone, and the tourism corridor between Murrells Inlet and North Myrtle Beach, which maintain higher security presence.
Emergency Response Systems (20/25): No specific information provided about police, fire, or emergency services responsiveness in the available data. Score reflects standard expectations for a major U. S.
tourist destination with Level III trauma center access. Traveler Safety Information and Support (16/20): Clear guidance provided on safe zones and areas requiring extra vigilance. Established entertainment districts and tourism corridors are well-defined with recommendations for evening activities, indicating organized traveler support infrastructure.
How they're improving
1. Enhanced Medical Coordination Services: Establish a dedicated business traveler medical concierge service connecting event planners directly with Grand Strand Medical Center, Tidelands Health facilities, and Conway Medical Center. Create a 24/7 hotline specifically for conference attendees with pre-registered medical information and insurance details. Example: Similar to services in Orlando's convention district where dedicated medical liaisons coordinate with hotels and venues. Measurable outcome: Reduce medical emergency response time for business travelers by 30% and achieve 95% satisfaction rating for medical service accessibility. 2. Expanded Safe Zone Certification Program: Develop a formal 'Business Traveler Safe Zone' certification for areas between Murrells Inlet and North Myrtle Beach, with enhanced lighting, increased security patrols, and clear signage identifying safe corridors. Partner with local law enforcement to provide visible presence in Broadway at the Beach and main hotel resort zones during peak evening hours. Example: Similar to San Diego's Gaslamp Quarter safety enhancement program with dedicated tourism police units. Measurable outcome: Reduce petty crime incidents in certified zones by 40% and increase business traveler confidence ratings by 25%. 3. Real-Time Safety Information Platform: Launch a mobile app and digital platform providing live updates on safe areas, security presence locations, and areas to avoid, with GPS-enabled routing for business travelers. Include integration with event venues to provide customized safety briefings. Example: Modeled after Miami Beach's visitor safety app with real-time alerts and emergency contact features. Measurable outcome: Achieve 70% adoption rate among business event attendees within first year and reduce safety-related incidents by 35%. 4. Emergency Response Transparency Initiative: Publish detailed information about police, fire, and emergency medical services response times, protocols, and capabilities specifically for the tourism corridor. Establish formal partnerships between emergency services and major event venues with pre-planned response procedures. Example: Similar to Las Vegas convention district emergency preparedness protocols with venue-specific response plans. Measurable outcome: Achieve average emergency response time under 5 minutes in main tourism areas and 100% of venues with documented emergency coordination plans. 5. Comprehensive Traveler Safety Orientation Program: Create mandatory pre-event safety briefings for all business groups, including detailed maps of safe zones, 24-hour security contacts, and cultural awareness training. Provide printed and digital safety guides highlighting the well-lit Grand Strand areas and established entertainment districts while clearly marking areas requiring extra vigilance. Example: Based on Singapore's comprehensive visitor orientation model adapted for convention attendees. Measurable outcome: Achieve 90% participation in safety orientations and reduce traveler safety inquiries by 50% through proactive information distribution.
Tap a score to see how Myrtle Beach earns it and where it is improving.
Fit at a glance
Destinaitor dataThe numbers planners check first when qualifying a destination.
Max delegate capacity
-
Largest exhibition
30 000 m²
Largest ballroom
12 000 m²
Largest breakout
600 m²
Hotel rooms
12 000
Five-star hotels
1
International airport
Yes
Walkability
62 / 100
Venues listed
-
Meetings & events capacity
The hard MICE numbers for Myrtle Beach: largest contiguous event spaces alongside graded hotel inventory.
| Largest ballroom | Largest breakout | Largest exhibition | 4★ hotels | 4★ rooms | 5★ hotels | 5★ rooms | Total hotels | Total rooms |
|---|---|---|---|---|---|---|---|---|
| 12 000 m² | 600 m² | 30 000 m² | 15 | 2 000 | 1 | 200 | 80 | 12 000 |
The case for Myrtle Beach
Myrtle Beach, South Carolina positions itself as an exceptional value-driven business event destination that seamlessly blends professional meeting facilities with the natural appeal of a premier coastal resort. The destination's key competitive advantages include 60 miles of pristine beaches providing an inspiring backdrop for productive meetings, a robust convention infrastructure anchored by the Myrtle Beach Convention Center, and over 90,000 hotel rooms offering exceptional affordability compared to other East Coast destinations. With easy accessibility via Myrtle Beach International Airport, year-round temperate weather, and a unique ability to combine serious business with attractive leisure amenities—including world-class golf courses, entertainment venues, and dining options—Myrtle Beach delivers a compelling value proposition where meeting objectives are achieved while attendees enjoy a resort atmosphere that enhances engagement and retention.
The destination strategically markets itself as "where business meets pleasure," emphasizing cost-effectiveness, accessibility, and the added value of built-in attendee appeal that drives registration and creates memorable experiences extending beyond the meeting room.
Why business comes here
The economic backdrop that draws associations and corporates to Myrtle Beach.
Myrtle Beach, South Carolina offers a business-friendly environment characterized by the state's competitive corporate income tax rate, right-to-work legislation, and pro-business government policies that actively encourage commercial development and investment. The destination benefits from South Carolina's overall ease of doing business, with streamlined permitting processes and supportive local government initiatives aimed at attracting meetings, conventions, and corporate events. The regional economy is primarily driven by tourism and hospitality, which has created a robust infrastructure of skilled service providers, accommodations, and event facilities specifically tailored to business gatherings.
The area's business climate is enhanced by relatively low operating costs compared to other coastal destinations, a growing workforce supported by nearby educational institutions like Coastal Carolina University, and strong public-private partnerships through organizations like the Myrtle Beach Area Chamber of Commerce. Additionally, the destination's strategic location along the I-95 corridor, coupled with Myrtle Beach International Airport's connectivity, facilitates both domestic and international business access, while the absence of state sales tax on business services and competitive property costs make it an attractive option for companies seeking cost-effective event solutions.
Myrtle Beach's economy is predominantly driven by tourism and hospitality, which serves as the cornerstone of the region's economic landscape, generating billions in annual revenue through its 60 miles of pristine beaches, world-class golf courses, and family entertainment attractions. The destination has leveraged this tourism strength to develop a robust meetings and conventions sector, supported by modern conference facilities and over 90,000 hotel rooms that attract corporate events, trade shows, and associations year-round. The area's economic portfolio is further diversified by a growing healthcare sector, with several major medical facilities serving both residents and visitors, as well as a thriving retail industry centered around coastal resort shopping and outlet centers.
Real estate and construction remain significant contributors, fueled by continuous residential and commercial development to support the region's population growth and visitor infrastructure needs. Additionally, Myrtle Beach has seen emerging strengths in the aerospace sector, food services, and light manufacturing, while its strategic coastal location supports maritime-related businesses and logistics operations that complement the tourism-centric economy.
Myrtle Beach's key business institutions include the Myrtle Beach Area Chamber of Commerce, which serves as the primary business advocacy organization supporting over 1,400 members and providing networking opportunities, economic data, and business development resources. The Myrtle Beach Regional Economic Development Corporation (MBREDC) plays a crucial role in attracting new businesses and supporting existing industries through incentive programs and workforce development initiatives. Financial institutions are well-represented by major banks including First Citizens Bank, South State Bank, and Coastal Carolina National Bank, along with branches of national banks such as Bank of America and Wells Fargo.
The South Carolina Small Business Development Center (SBDC) operates locally to provide consulting and training services to entrepreneurs and small business owners. Additionally, the Myrtle Beach Downtown Redevelopment Corporation focuses on revitalization and business growth in the downtown district, while Horry Georgetown Technical College partners with businesses for workforce training and development programs, ensuring a skilled labor pool for the region's tourism, retail, hospitality, and emerging technology sectors.
Myrtle Beach's major business centers are concentrated along several key corridors that serve the Grand Strand's thriving tourism and commercial sectors. The primary business district runs along Kings Highway (US 17), which serves as the main commercial artery featuring corporate offices, financial institutions, and professional services. The Market Common district has emerged as a significant mixed-use business hub, combining retail, dining, office spaces, and residential areas, attracting both corporate tenants and business events.
The Broadway at the Beach area functions as a major commercial center with conference facilities and business services supporting the hospitality industry. Additionally, the Carolina Forest area has developed into an important business corridor with medical facilities, professional offices, and commercial services. The Grande Dunes area represents a premium business location with upscale office spaces and is home to various corporate headquarters and professional services firms.
These business centers are strategically positioned to serve both the local economy and the destination's robust convention and meetings industry, with most major business districts located within 15-20 minutes of the Myrtle Beach International Airport and primary hotel and convention areas.
Myrtle Beach and the surrounding Grand Strand region benefit from several notable educational and research institutions that enhance its intellectual landscape. Coastal Carolina University, located in Conway just minutes from Myrtle Beach, serves as the area's premier four-year institution with over 10,000 students and offers robust programs in marine science, coastal studies, and business, while also contributing significantly to regional research and cultural programming through its Edwards College of Humanities and Fine Arts. Horry-Georgetown Technical College provides crucial workforce development and technical education with multiple campuses serving the region.
Additionally, the Medical University of South Carolina (MUSC) maintains a presence in the area, contributing to healthcare education and research. These institutions collectively support the destination's business event sector by providing venues, expert speakers, student talent, and research capabilities, while also enriching the community's cultural offerings through public lectures, performances, and academic conferences that attract scholars and professionals from across the nation.
Myrtle Beach, South Carolina offers diverse networking opportunities through several key channels, including the Myrtle Beach Area Chamber of Commerce, which hosts regular business-after-hours events, power breakfasts, and an annual meeting that brings together hundreds of local business leaders. The Grand Strand Business Alliance facilitates connections among professionals across various industries through quarterly forums and specialized networking sessions. The destination also benefits from major industry events at the Myrtle Beach Convention Center, which hosts trade shows, conferences, and professional gatherings throughout the year, attracting both regional and national attendees.
Professional associations such as the Coastal Carolinas Association of Realtors, the Technology Council of the Lowcountry, and local chapters of national organizations like BNI (Business Network International) and the Society for Human Resource Management provide sector-specific networking platforms. Additionally, the Myrtle Beach Regional Economic Development Corporation organizes business development forums and industry roundtables that connect local entrepreneurs with established businesses, while various hospitality and tourism industry meetups create opportunities for professionals in the area's primary economic sector to collaborate and share insights.
Myrtle Beach, South Carolina continues to strengthen its business infrastructure with several key developments enhancing its appeal as a meetings and events destination. The Myrtle Beach International Airport has undergone significant expansions, including terminal modernizations and increased flight capacity to improve accessibility for business travelers. The Grand Strand area has seen substantial investment in its business districts, particularly along the Highway 17 corridor and in the Market Common area, which has evolved into a mixed-use development featuring modern office spaces, retail, and dining options.
The destination has also enhanced its technological infrastructure with expanded high-speed fiber optic networks and improved cellular connectivity throughout the resort area, supporting the needs of contemporary business events. Additionally, the Myrtle Beach Convention Center and surrounding hotel properties have invested in facility upgrades, including state-of-the-art audiovisual technology and enhanced meeting spaces. The city has also focused on transportation improvements, including the widening of major roadways and expansion of the Coastal Rapid Public Transit system, making it easier for attendees to navigate between venues, hotels, and attractions.
These ongoing infrastructure investments demonstrate Myrtle Beach's commitment to positioning itself as a competitive and modern destination for business events while maintaining its appeal as a leisure destination.
Myrtle Beach is experiencing significant transformation in its business events landscape, evolving beyond its traditional leisure tourism identity to embrace the growing meetings and conventions sector. The destination is adapting to the trend of "bleisure" travel by promoting its 60 miles of beaches and over 100 golf courses as natural extensions to business gatherings, allowing attendees to seamlessly blend work with recreational activities. In response to the increasing demand for flexible, technology-enabled meeting spaces, local venues are upgrading their infrastructure with state-of-the-art audiovisual equipment and high-speed connectivity to accommodate hybrid events and virtual participation.
The destination is also capitalizing on the trend toward more sustainable and authentic experiences by highlighting its coastal ecosystem, local culinary scene, and Southern hospitality while implementing green practices across its convention facilities. Additionally, Myrtle Beach is positioning itself as a cost-effective alternative to larger East Coast convention cities, attracting regional and national associations seeking value-driven destinations without compromising on amenities, while its continued investment in the Myrtle Beach Convention Center expansion and new hotel developments demonstrates a strategic commitment to capturing a larger share of the mid-sized meetings and conventions market.
Where you'll meet
Browse Myrtle Beach's catalogued venues by type: convention centres, hotels with meeting space, atypical and offsite spaces.
Myrtle Beach, South Carolina's premier convention facility is the Myrtle Beach Convention Center, a state-of-the-art 100,000-square-foot venue located in the heart of the city's entertainment district. This modern facility features 40,000 square feet of flexible exhibit space, a 20,000-square-foot ballroom that can accommodate up to 2,000 guests, and multiple breakout rooms equipped with advanced audiovisual technology. Strategically positioned near the oceanfront and surrounded by numerous hotels, restaurants, and attractions, the Convention Center is ideal for hosting conventions, trade shows, exhibitions, and conferences of various sizes.
The facility offers full-service catering, ample parking, and professional event planning support, making it a comprehensive solution for event organizers seeking a coastal destination with modern amenities and easy access to Myrtle Beach's renowned golf courses, beaches, and entertainment options.
Myrtle Beach, South Carolina offers an impressive array of atypical venues that provide distinctive settings for business events beyond traditional conference spaces. Event planners can consider the historic Warbird Park, featuring vintage military aircraft as a dramatic backdrop, or the Myrtle Beach Boardwalk and Promenade with its oceanfront atmosphere perfect for networking receptions. The area's numerous golf courses, including championship layouts, offer clubhouses and outdoor pavilions with scenic fairway views for corporate gatherings.
For a maritime experience, local charter boats and yachts provide unique floating venues for intimate executive meetings or team-building events on the Intracoastal Waterway. The Carolina Opry and other entertainment theaters can be transformed into memorable event spaces with built-in staging and sound systems, while local craft breweries and distilleries offer industrial-chic environments with behind-the-scenes production areas. Additionally, beachfront locations and state parks like Huntington Beach State Park provide natural settings for outdoor corporate retreats, combining the region's coastal charm with professional event capabilities that create lasting impressions on attendees.
Where they'll stay
Room inventory that shapes how large a program Myrtle Beach can host, and how concentrated the block can be around the venues.
Myrtle Beach, South Carolina, offers an extensive selection of hotels and resorts perfectly suited for business events, combining comfortable accommodations with state-of-the-art meeting facilities. The destination features numerous oceanfront and inland properties that cater to corporate gatherings of all sizes, from intimate board meetings to large-scale conferences. Notable venues include the Myrtle Beach Marriott Resort & Spa at Grande Dunes with over 20,000 square feet of flexible meeting space, the Hilton Myrtle Beach Resort offering oceanfront meeting rooms and modern technology, and the Marina Inn at Grande Dunes providing a boutique waterfront setting for executive retreats.
The Sheraton Myrtle Beach Convention Center Hotel stands out with direct access to the Myrtle Beach Convention Center, while properties like the Dunes Village Resort, North Beach Resort and Villas, and Sea Crest Oceanfront Resort offer comprehensive packages that include lodging, on-site dining options, and versatile event spaces with scenic coastal views. These establishments provide professional event planning services, advanced audiovisual equipment, customizable catering menus, and the added advantage of team-building activities and recreational amenities, making Myrtle Beach an ideal destination for combining productive business events with leisure opportunities along South Carolina's Grand Strand.
Getting there & around
Primary gateway: The official IATA airport code for Myrtle Beach, South Carolina is MYR, which designates Myrtle Beach International Airport. This airport serves as the primary gateway for business travelers and event attendees visiting the Myrtle Beach area for conferences, conventions, and corporate events. Located approximately 3 miles southwest of the city center, Myrtle Beach International Airport offers convenient access to the destination's numerous meeting facilities, hotels, and convention spaces, making it an essential piece of information for event planners coordinating travel logistics for their attendees..
Myrtle Beach International Airport (MYR) serves as the primary gateway to this coastal South Carolina destination, offering convenient access for both domestic and international business event attendees. While the airport primarily handles domestic flights with direct connections to major U. S.
hub cities including Atlanta, Charlotte, New York, Chicago, and Washington D. C. , international visitors can easily reach Myrtle Beach through one-stop connections via these major hubs.
The airport is located just 3 miles from the city center, providing exceptional accessibility with a typical 10-minute drive to downtown hotels and convention facilities. For larger international delegations, Charleston International Airport (CHS) serves as an alternative option approximately 95 miles south, offering additional connectivity through major carriers and international gateways. The destination benefits from its proximity to multiple major southeastern airports, including Charlotte Douglas International Airport (CLT) – a major American Airlines hub located about 175 miles northwest – which provides extensive international flight options from Europe, Latin America, and Canada, making Myrtle Beach readily accessible for global business events through convenient ground transportation or short connecting flights.
Myrtle Beach, South Carolina offers excellent domestic airport connectivity through Myrtle Beach International Airport (MYR), which serves as the primary gateway to the Grand Strand region. The airport provides year-round nonstop service to over 40 domestic destinations across the United States, with major carriers including American Airlines, Delta, United, Southwest, and Spirit Airlines connecting the destination to key hubs such as Atlanta, Charlotte, Chicago, Dallas, Newark, and Philadelphia. During peak season (spring and summer), the airport expands its service with additional routes and increased flight frequencies to accommodate the high volume of leisure and business travelers.
Located just minutes from the city's hotel district and convention center, Myrtle Beach International Airport offers convenient access with minimal traffic congestion, ample parking options, and modern terminal facilities that ensure a smooth arrival and departure experience for event attendees. The airport's compact size and efficient layout allow travelers to move quickly from aircraft to ground transportation, typically within 15-20 minutes, making it an ideal entry point for meeting and event planners bringing groups to this coastal destination.
Myrtle Beach, South Carolina, does not have direct train station connectivity or passenger rail service within the destination itself. The nearest Amtrak station is located approximately 65 miles away in Florence, South Carolina, which serves as the primary rail connection point for the region on the Palmetto, Carolinian, and Silver Service routes, providing connectivity to major cities along the East Coast including New York, Washington D. C.
, Charlotte, Savannah, and Miami. Event planners and attendees would need to arrange ground transportation from Florence to Myrtle Beach, typically via rental car, shuttle service, or private transfer, with the journey taking approximately one hour. While the lack of direct train service may be a consideration for event logistics, Myrtle Beach compensates with excellent highway access via U.
S. Route 17 and U. S.
Route 501, and the Myrtle Beach International Airport provides convenient air connectivity for business events and conferences.
Myrtle Beach offers limited public transportation options primarily centered around the Coast RTA (Regional Transportation Authority), which operates a network of bus routes serving Myrtle Beach and surrounding areas along the Grand Strand. The most popular service for visitors is the seasonal Beach Bus, which runs along the coastal corridor connecting major hotels, attractions, shopping centers, and entertainment venues from late spring through early fall. Year-round fixed routes provide service throughout Myrtle Beach, North Myrtle Beach, Conway, and other nearby communities, with buses typically running from early morning to evening hours.
While the public transit system is functional for basic transportation needs, most event planners should note that Myrtle Beach is primarily a car-dependent destination, and many attendees and visitors rely on rental cars, rideshare services like Uber and Lyft, or shuttle services provided by hotels and event venues to navigate the area efficiently. For large-scale business events, coordinating private shuttle services or group transportation is often recommended to ensure seamless connectivity between airports, accommodations, and event locations.
Myrtle Beach offers a variety of informal transportation options that make navigating the coastal destination convenient for business event attendees. Taxis and ride-sharing services like Uber and Lyft are readily available throughout the area, providing easy access to hotels, convention centers, restaurants, and entertainment venues along the Grand Strand. For those preferring eco-friendly options, bike rentals are popular and accessible through various local shops and some hotels, with the area featuring relatively flat terrain and several bike-friendly paths.
Additionally, visitors can take advantage of seasonal trolley services that connect major points of interest, while some hotels and resorts offer complimentary shuttle services to popular business districts and nearby attractions. Scooter and moped rentals are also available for shorter trips, and water taxis provide a unique transportation alternative for venues along the Intracoastal Waterway, offering both functionality and scenic views of this coastal business destination.
Myrtle Beach offers moderate pedestrian accessibility that varies significantly by area. The oceanfront boardwalk and promenade spanning 1. 2 miles provides excellent pedestrian infrastructure with wide walkways, benches, and easy beach access, making it highly walkable for visitors exploring beachfront attractions, restaurants, and shops.
However, outside this concentrated tourist area, pedestrian accessibility becomes more challenging as the city is primarily designed for vehicle traffic along the Grand Strand. Major thoroughfares like Ocean Boulevard and Kings Highway have sidewalks in many sections, but gaps exist, and crossings can be difficult due to heavy traffic, particularly during peak season. The downtown area near the boardwalk features marked crosswalks and pedestrian signals, though visitors should exercise caution.
For business events, pedestrian accessibility is best within resort complexes and the immediate boardwalk district, while transportation between venues along the broader Myrtle Beach area typically requires vehicles or shuttle services due to the sprawling nature of the destination and limited walkability infrastructure connecting different districts.
Beyond the meeting room
What delegates do between sessions, and the social-program ingredients Myrtle Beach offers.
Myrtle Beach offers a vibrant arts and cultural scene that extends beyond its reputation as a coastal resort destination. The area showcases distinctive Southern hospitality and Lowcountry traditions through venues like the historic Franklin G. Burroughs-Simeon B.
Chapin Art Museum, which features rotating exhibitions of regional and national artists, and the Alabama Theatre, known for its spectacular musical variety shows and comedy performances. The Grand Strand is home to thriving creative industries including the annual Myrtle Beach International Film Festival, numerous live entertainment theaters presenting country, gospel, and variety shows, and The Market Common district, which hosts art walks and cultural events. Local artistic expressions are deeply rooted in Gullah Geechee heritage, reflected in sweetgrass basket weaving, traditional cuisine, and storytelling that can be experienced throughout the region.
The destination also features numerous galleries showcasing coastal and maritime art, sculpture gardens, public art installations along the boardwalk, and regular festivals celebrating everything from shag dancing—South Carolina's state dance—to seafood and beach music, creating a unique blend of traditional Southern culture and modern entertainment that defines the Myrtle Beach experience.
Myrtle Beach's culinary heritage is deeply rooted in South Carolina's Lowcountry traditions, showcasing a rich blend of coastal and Southern influences that have evolved over generations. The destination celebrates its seafood legacy with fresh catches from the Atlantic Ocean, including shrimp, oysters, blue crabs, and flounder, often prepared using time-honored methods such as steaming, frying, and grilling. Traditional Lowcountry staples like shrimp and grits, she-crab soup, calabash-style fried seafood, and boiled peanuts reflect the area's cultural history, while contemporary culinary practices have introduced farm-to-table concepts, innovative seafood fusion, and diverse international cuisines that cater to the destination's growing tourism market.
The Grand Strand's culinary scene honors its Gullah-Geechee influences through dishes featuring okra, rice, and bold seasonings, while modern restaurants and chef-driven establishments continue to reinterpret these classic flavors for today's event attendees and visitors. From traditional fish camps and barbecue joints to upscale waterfront dining venues, Myrtle Beach offers event planners a distinctive culinary experience that authentically represents both the heritage and evolution of South Carolina's coastal food culture.
Myrtle Beach offers several notable museums and art venues that showcase the region's rich coastal heritage and cultural diversity. The Myrtle Beach Art Museum at Franklin G. Burroughs-Simeon B.
Chapin Art Museum serves as the premier fine arts venue, featuring rotating exhibitions of regional and national artists alongside educational programs. The Hollywood Wax Museum Entertainment Center provides an entertaining look at celebrity culture, while the Ripley's Aquarium, though primarily focused on marine life, offers educational exhibits highlighting coastal ecosystems and conservation. For history enthusiasts, the Myrtle Beach Welcome Center and Museum chronicles the destination's evolution from a small seaside community to a major resort destination, and the historic Atalaya Castle at Huntington Beach State Park offers insight into the area's early 20th-century cultural development.
Additionally, the nearby Brookgreen Gardens combines outdoor sculpture gardens with a museum featuring one of the world's largest collections of American figurative sculpture, set within a preserved Lowcountry plantation landscape, making it an exceptional venue for groups seeking both artistic appreciation and Southern cultural heritage experiences.
Myrtle Beach, South Carolina boasts exceptional natural attractions that make it an ideal destination for business events and leisure activities. The area features 60 miles of pristine sandy beaches along the Atlantic coastline, offering stunning ocean vistas and opportunities for beach activities and team-building events. Myrtle Beach State Park provides 312 acres of maritime forest and undeveloped beachfront, serving as a natural retreat within the bustling Grand Strand area.
The nearby Huntington Beach State Park showcases diverse ecosystems including saltwater marshes, maritime forests, and freshwater lagoons, home to abundant wildlife including alligators and over 300 bird species. Brookgreen Gardens, America's first public sculpture garden, combines 9,100 acres of natural beauty with art and history, featuring nature trails through Lowcountry habitats. The Waccamaw River and its surrounding wetlands offer scenic waterways perfect for kayaking and nature tours, while the nearby Lewis Ocean Bay Heritage Preserve protects 10,000 acres of Carolina bays and longleaf pine forests.
These natural attractions provide event planners with unique venues and recreational opportunities that can enhance conferences, corporate retreats, and incentive programs with the region's distinctive coastal and Lowcountry environments.
How big you can go
Convention-style
5,000+
General session plus exhibits across Myrtle Beach's largest purpose-built spaces, with breakouts in adjacent halls and connected hotels.
Plenary / in-the-round
Arena-scale
Arena- or theatre-style plenaries and concert-format general sessions for very large single-room gatherings.
Citywide ceiling
12 000 rooms
With the city's full hotel inventory and proven citywide programs, Myrtle Beach can absorb large multi-venue events spread across the central district.
When to go
Best windows for business events: Spring, Fall.
Myrtle Beach, South Carolina enjoys a humid subtropical climate characterized by mild winters and hot, humid summers, making it an attractive year-round destination for business events. Summer temperatures from June through August typically range from the mid-70s°F to low 90s°F (24-33°C) with high humidity levels that can make it feel warmer, along with frequent afternoon thunderstorms. Spring (March-May) and fall (September-November) offer the most comfortable conditions for meetings and events, with temperatures ranging from the 60s to 80s°F (16-27°C) and lower humidity, though fall brings an increased risk of hurricanes from August through October.
Winter months (December-February) are generally mild with daytime temperatures averaging in the 50s to low 60s°F (10-16°C), occasionally dipping to the 30s°F (around 0°C) at night, with minimal snowfall. The destination receives approximately 50 inches of rainfall annually, distributed fairly evenly throughout the year, and enjoys abundant sunshine with over 215 sunny days per year, providing excellent conditions for both indoor conferences and outdoor team-building activities across most seasons.
Myrtle Beach, South Carolina experiences distinct seasonal patterns in both tourism and business events, with peak travel periods occurring during the summer months (June through August) when families flock to the area's 60 miles of beaches, driving hotel occupancy rates above 80%. The shoulder seasons of spring (March-May) and fall (September-October) have become increasingly popular for business events and conventions, offering pleasant weather with temperatures in the 60s-70s°F and more competitive pricing, while also coinciding with major events like the Canadian-American Days Festival in March and Bike Week in May. Winter months (November-February) represent the low season for leisure tourism but still attract golf-focused visitors taking advantage of mild winters and over 100 golf courses, as well as smaller corporate retreats and meetings seeking off-season value.
The destination hosts numerous recurring business events throughout the year, including various industry conferences at the Myrtle Beach Convention Center, though planners should note that booking during major festivals like the Spring Bike Weeks or Carolina Country Music Fest in June may result in limited availability and premium pricing.
Mar–May
Mild · comfortable
A strong window for business events with pleasant conditions.
Jun–Aug
Warm · peak demand
Higher leisure demand can inflate rates; book early.
Sep–Nov
Mild · comfortable
Often the prime business-events season.
Dec–Feb
Cool · lower rates
Quieter season with softer pricing; watch for weather.
What it costs
Indicative cost level: Moderate (€€€).
For business event attendees visiting Myrtle Beach, South Carolina, anticipated costs are generally moderate and offer excellent value compared to many major U. S. destinations.
Average hotel accommodation ranges from $100-200 per night depending on the season and proximity to the beach, with numerous options from budget-friendly hotels to upscale oceanfront resorts. Meals typically cost $15-25 for lunch and $25-45 for dinner at mid-range restaurants, with abundant dining options along the Grand Strand. Local transportation is relatively affordable, with rental cars averaging $40-60 per day, ride-sharing services readily available, and some hotels offering shuttle services to convention centers and popular areas.
Daily incidentals including coffee, snacks, and tips generally run $20-30 per day. Overall, business event attendees can expect total daily costs ranging from approximately $200-350 per person, making Myrtle Beach an attractive and cost-effective destination for meetings, conferences, and corporate events while still offering quality amenities and beachfront appeal.
Overflow and budget-conscious blocks can be sourced in nearby districts and satellite towns within a short transfer of central Myrtle Beach, often at materially lower room rates than the core.
From local specialities to fine dining, Myrtle Beach supports a broad catering and F&B supplier base: banquet, breakout and offsite formats are all well covered through the convention bureau's directory.
Your single biggest cost lever is date selection. Avoiding peak leisure and citywide-demand weekends can meaningfully reduce room rates and venue minimums.
Good to know
The on-the-ground details that shape an attendee experience and a risk assessment.
For business events in Myrtle Beach, South Carolina, attire recommendations should balance professionalism with the coastal resort atmosphere and subtropical climate. During the warm months (April through October), when temperatures range from 70-90°F with high humidity, business casual to smart casual is typically appropriate—think lightweight dress shirts, polo shirts, slacks or khakis for men, and sundresses, skirts with blouses, or professional capris for women, with blazers optional for more formal sessions. Winter events (November-March) allow for traditional business attire, though the climate remains mild with temperatures in the 50-60°F range.
While Myrtle Beach has a relaxed, beach-town culture, indoor convention spaces like the Myrtle Beach Convention Center maintain professional standards, so overly casual resort wear should be reserved for evening social events or beach outings. Light, breathable fabrics are essential year-round, and it's advisable to bring layers for air-conditioned venues. For formal evening galas or awards dinners, cocktail attire or business formal is standard, though you'll rarely need heavy suits.
Comfortable, closed-toe walking shoes are recommended as many venues are spread across the resort area, and keeping a light cardigan or jacket handy for over-air-conditioned spaces is always wise.
In Myrtle Beach, South Carolina, casual attire reflects the relaxed coastal atmosphere and subtropical climate. Visitors should pack lightweight, breathable fabrics suitable for warm, humid weather, including shorts, t-shirts, sundresses, and comfortable sandals or sneakers for daytime activities. Beach-casual is the norm, with swimwear appropriate for the oceanfront but requiring a cover-up when entering restaurants or shops.
For business events and meetings, smart casual attire such as khakis or casual slacks paired with polo shirts or blouses is generally acceptable, though some upscale venues may require business casual with collared shirts and closed-toe shoes. Evening dining at nicer restaurants might call for resort casual—sundresses, casual button-downs, or nice jeans—but formal wear is rarely necessary. Given the region's Southern hospitality and laid-back beach culture, the overall dress code emphasizes comfort and practicality while maintaining a neat, presentable appearance.
Don't forget sun protection accessories like hats and sunglasses, and consider bringing a light jacket for air-conditioned spaces or cooler evenings.
When packing for a business event in Myrtle Beach, South Carolina, attendees should prepare for the area's subtropical coastal climate by bringing lightweight, breathable business attire along with smart casual options for evening networking events. Essential items include comfortable walking shoes for exploring the destination, sunscreen and sunglasses for the abundant sunshine, and a light jacket or sweater as indoor venues often have strong air conditioning. Don't forget important business documents, laptops, chargers, and presentation materials, along with business cards for networking opportunities.
Given Myrtle Beach's coastal location, consider packing an umbrella for occasional afternoon showers, especially during summer months, and if your schedule permits leisure time, include resort casual wear and swimwear to enjoy the beautiful beaches. All standard travel documents, including ID, event registration confirmations, and hotel reservations, should be readily accessible, and it's advisable to bring any necessary medications and a small first-aid kit for your convenience.
While Myrtle Beach is generally a safe tourist destination, event planners should be aware that certain areas may require extra vigilance, particularly after dark. The northern end of Ocean Boulevard and some sections along Kings Highway (US 17) away from the main tourist corridor can experience higher rates of petty crime and may be less suitable for evening activities. Additionally, some inland areas west of Highway 17 and certain neighborhoods away from the beachfront resort areas may lack the infrastructure and amenities expected by business event attendees.
It's advisable to keep groups within the well-lit, heavily trafficked areas of the Grand Strand, particularly around Broadway at the Beach, the main hotel resort zone, and established entertainment districts. For evening events, staying within the main tourism corridor between Murrells Inlet and North Myrtle Beach is recommended, as these areas maintain higher security presence and are better suited for visitors.
Myrtle Beach, South Carolina offers several internationally-recognized healthcare facilities that cater to the needs of event attendees and international visitors. The area's premier medical institution, Grand Strand Medical Center, is a comprehensive acute care hospital with advanced medical technology and services including emergency care, cardiac services, and surgical specialties. Tidelands Health, with multiple locations throughout the region including Tidelands Waxhaw Medical Center and Tidelands Georgetown Memorial Hospital, provides quality healthcare services with modern facilities and experienced medical professionals.
Conway Medical Center, located just inland from Myrtle Beach, is another accredited facility offering a full range of medical services including a Level III trauma center. These facilities maintain national accreditations from organizations such as The Joint Commission and offer services that meet high safety and quality standards, with many staff members capable of providing multilingual support to accommodate the diverse international visitor population that frequents this popular coastal destination for conferences, conventions, and business events.
Myrtle Beach, South Carolina offers comprehensive language services to support international business events through various professional providers and hospitality partners. The destination's convention facilities and major hotels can arrange professional interpretation and translation services for meetings, conferences, and corporate events, with access to multilingual staff and contracted language service providers who specialize in business communication. These services include simultaneous and consecutive interpretation, document translation, multilingual signage, and real-time captioning to ensure effective communication for diverse attendees.
While English is the primary language, the growing international appeal of Myrtle Beach as a business destination has prompted local DMOs and event venues to establish relationships with language service companies that can accommodate various languages, particularly Spanish, which reflects the region's demographic trends. Event planners working with the Myrtle Beach Area Convention Bureau can receive assistance in coordinating these language support services to ensure seamless communication for their international participants, though it's recommended to arrange such services well in advance of events to ensure availability and proper preparation.
Proven ground
Recent performance and the events Myrtle Beach is known for hosting.
Myrtle Beach has demonstrated strong event performance capabilities through its successful hosting of diverse gatherings ranging from corporate meetings to large-scale conventions and sporting events. The destination consistently attracts significant attendance to events such as the annual Myrtle Beach Marathon, various golf tournaments including PGA Tour events, and numerous association conferences at the Myrtle Beach Convention Center, which reports high occupancy rates and repeat bookings. Participant satisfaction levels remain notably high due to the destination's accessible location via Myrtle Beach International Airport, extensive accommodation options with over 90,000 hotel rooms, affordable pricing compared to other coastal destinations, and year-round temperate climate that supports outdoor events.
Recent events have generated substantial economic impact for the region, with conventions and group business contributing millions in direct spending across hospitality, dining, entertainment, and retail sectors. The destination's proven track record includes successful execution of both small executive retreats and large festivals attracting tens of thousands of attendees, with event organizers consistently praising the professional support from local DMO Visit Myrtle Beach, venue flexibility, and the area's appeal as a leisure destination that enhances attendance rates through its famous beaches, golf courses, and entertainment attractions.
Myrtle Beach, South Carolina hosts several significant annual business events that attract professionals from various industries throughout the year. The destination regularly welcomes the Myrtle Beach Area Chamber of Commerce Annual Meeting and various industry-specific conferences at venues like the Myrtle Beach Convention Center. Notable recurring events include the Sun Fun Festival which incorporates business networking components, the Carolina Food Pro Expo which serves the food service industry, and various golf industry conferences and trade shows that capitalize on the region's reputation as a premier golf destination.
The area also hosts seasonal real estate and property management conferences, beach and resort management symposiums, and tourism industry gatherings that bring together hospitality professionals. The convention center and resort properties along the Grand Strand regularly accommodate corporate meetings, association conferences, and regional trade shows, particularly during the shoulder seasons of spring and fall when the destination leverages its attractions, accommodations, and meeting facilities to attract business events outside of peak tourist periods.
Myrtle Beach, South Carolina has consistently delivered exceptional experiences for business events, as evidenced by testimonials from event organizers who praise the destination's perfect blend of professional venues and resort-style amenities along its 60-mile coastline. Past case studies highlight successful corporate conferences, trade shows, and incentive programs that have benefited from the area's 14 million annual visitors infrastructure, including the Myrtle Beach Convention Center and numerous full-service hotels with state-of-the-art meeting facilities. Event planners frequently commend the destination's competitive pricing, ease of accessibility through Myrtle Beach International Airport, and the ability to seamlessly combine productive business sessions with team-building activities such as golf at over 80 championship courses, beach events, and diverse dining experiences.
Participants consistently cite the welcoming Southern hospitality, reliable weather, and the unique value proposition of achieving business objectives while enjoying a relaxed coastal atmosphere, resulting in high attendee satisfaction rates and strong return-on-investment for meeting stakeholders. Organizations ranging from Fortune 500 companies to professional associations have successfully hosted events here, noting the DMO's proactive support and the destination's ability to accommodate groups of various sizes while providing memorable experiences that enhance networking and engagement.
Myrtle Beach, South Carolina, hosts several major annual events, with the Carolina Country Music Fest standing out as a featured event of the year, typically taking place in June at the oceanfront venues along the Grand Strand. This multi-day festival attracts over 30,000 country music fans and features top-tier artists performing on multiple stages with beach access included. Other key annual events include the Myrtle Beach Bike Week (May and September), drawing hundreds of thousands of motorcycle enthusiasts; the Canadian-American Days Festival (March), celebrating the destination's strong Canadian visitor base with cultural activities and entertainment; and the Sun Fun Festival (late May/early June), one of the state's oldest festivals featuring pageants, parades, and beach activities.
The destination also hosts prominent sporting events such as basketball tournaments at the Myrtle Beach Sports Center and golf tournaments year-round, leveraging its 80+ golf courses. These events collectively attract diverse audiences ranging from 10,000 to over 100,000 attendees, utilizing venues from beachfront properties to the Myrtle Beach Convention Center, making the destination a vibrant year-round events hub that combines entertainment, sports, and cultural celebrations.
Responsible events
How Myrtle Beach supports greener events and channels their value back into the community.
Myrtle Beach and the greater Grand Strand region of South Carolina have implemented various sustainability initiatives to support environmentally responsible business events. The destination promotes eco-friendly practices through venues that have adopted green operations, including energy-efficient lighting systems, water conservation programs, and comprehensive recycling initiatives. Many hotels and convention facilities in the area participate in waste reduction programs and offer locally-sourced catering options to minimize carbon footprints.
The Myrtle Beach Area Convention Center and several resorts have implemented sustainability measures such as digital event materials to reduce paper waste, LED lighting upgrades, and partnerships with local environmental organizations. Additionally, the destination encourages event planners to incorporate sustainable transportation options, including group shuttles and bike-sharing programs, while several properties work toward various environmental certifications and participate in South Carolina's Green Hospitality Alliance, demonstrating the region's commitment to balancing tourism growth with environmental stewardship for business events.
Myrtle Beach and the surrounding Grand Strand area of South Carolina have implemented comprehensive environmental protection measures to preserve their coastal ecosystems and natural resources. The destination actively participates in beach renourishment programs to combat erosion and protect the shoreline, while maintaining strict sea turtle nesting protection protocols during breeding season with designated sanctuaries and nighttime lighting restrictions. Local authorities enforce the South Carolina Beachfront Management Act and Coastal Zone Management regulations to control development and preserve dune systems.
The city promotes recycling programs, has implemented stormwater management systems to reduce pollution runoff into the Atlantic Ocean and waterways, and supports the preservation of maritime forests and wetlands through protected areas like Huntington Beach State Park and Brookgreen Gardens. Additionally, Myrtle Beach encourages sustainable tourism practices through initiatives like beach clean-up programs, plastic reduction campaigns, and educational outreach about protecting local wildlife including loggerhead sea turtles, shorebirds, and native plant species, while working with organizations such as the Waccamaw Regional Council of Governments to maintain water quality standards and protect the region's natural habitats for future generations.
Myrtle Beach has made significant sustainability-driven investments to support long-term growth across economic, environmental, and social dimensions. The destination has invested in beach renourishment projects and coastal protection initiatives to preserve its primary natural asset while adapting to climate change impacts. Infrastructure improvements include enhanced stormwater management systems, expansion of pedestrian and bicycle-friendly pathways, and the development of green spaces that promote both environmental health and quality of life for residents and visitors.
The city has committed to energy-efficient upgrades in public facilities and supports the hospitality sector's adoption of sustainable practices through green certification programs. Additionally, Myrtle Beach has invested in workforce development programs focused on sustainable tourism and hospitality careers, ensuring the local community benefits from the tourism economy while maintaining the destination's natural and cultural resources. These investments in environmental resilience, sustainable infrastructure, and community development position Myrtle Beach as a forward-thinking destination that balances economic growth with environmental stewardship and social responsibility, making it an attractive choice for event planners seeking sustainable meeting and convention venues.
Myrtle Beach actively leverages business events to drive local economic development and community well-being through several targeted initiatives. The destination's convention and tourism industry generates substantial employment opportunities across hospitality, retail, and service sectors, with meeting and convention spending directly supporting local businesses and creating year-round jobs beyond the traditional tourist season. The Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau collaborate with local stakeholders to ensure that business events utilize locally-owned vendors, caterers, and suppliers, keeping revenue within the community.
Additionally, the destination has invested in sustainable infrastructure development, including the expansion of the Myrtle Beach Convention Center and improvements to transportation networks, which serve both visitors and residents. Community reinvestment programs funded by tourism revenue support education, public safety, and cultural initiatives, while workforce development programs train local residents for careers in the hospitality and events industry. The destination also promotes responsible tourism practices and environmental stewardship initiatives that preserve the coastal ecosystem, ensuring long-term sustainability and quality of life for residents while maintaining Myrtle Beach's appeal as a premier business events destination.
Bottom line
Myrtle Beach pairs credible venue and hotel infrastructure with a distinctive destination brand, well-suited to corporate and association events sized to its capacity, especially for South Carolina-centric and regional audiences.
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