Myrtle Beach

South Carolina, United States · New York

At a glance

Destinaitor data

Hotel rooms

12,000

Airport

MYR

Recorded capacity, not availability. Confirm your layout and accommodation block for your dates.

Best seasons: Spring · Fall
Air access: MYR
Time zone: New York

All destinations

Myrtle Beach

South Carolina, United States · New York

At a glance

Destinaitor data

Hotel rooms

12,000

Nearby airports

MYR · 2 mi; CRE · 12 mi; FLO · 59 mi

Recorded capacity, not availability. Confirm your layout and accommodation block for your dates.

Best seasons: Spring · Fall
Air access: MYR · 2 mi; CRE · 12 mi; FLO · 59 mi
Time zone: New York

Official resourcesDestinaitor data

Meetings & events

Destination indicators Recorded scores

Destination scorecard

Destinaitor data

How Myrtle Beach rates across the dimensions that shape an event decision (out of 100).

Connectivity

International Airport Connectivity (30%): Score 70/100. Myrtle Beach International Airport (MYR) provides year-round nonstop service to over 40 domestic destinations with major carriers (American, Delta, United, Southwest, Spirit) connecting to key hubs including Atlanta, Charlotte, Chicago, Dallas, Newark, and Philadelphia. The airport is exceptionally convenient, located just 3 miles from city center with 10-minute drive times and 15-20 minute aircraft-to-ground transportation transitions. However, international connectivity is limited to one-stop connections through major hubs. Alternative access exists via Charleston International Airport (95 miles) and Charlotte Douglas International (175 miles) for international delegations. Domestic Airport and Rail Connectivity (25%): Score 60/100. Domestic air connectivity is strong with 40+ destinations and expanded seasonal service during peak periods. However, rail connectivity is severely limited - no direct train service exists in Myrtle Beach. The nearest Amtrak station is 65 miles away in Florence, SC, requiring one-hour ground transportation. This represents a significant gap for business travelers preferring rail options from East Coast cities. Highway access via US Route 17 and 501 provides road connectivity to Charlotte (3 hours), Atlanta (6 hours), and Washington DC (7 hours). Public Transportation Systems (25%): Score 65/100. Public transit is limited, centered on Coast RTA bus network with seasonal Beach Bus service connecting hotels, attractions, and venues along the coastal corridor from late spring to early fall. Year-round fixed routes serve Myrtle Beach, North Myrtle Beach, and Conway with early morning to evening hours. The destination is primarily car-dependent, and the transit system provides only basic functionality rather than comprehensive coverage expected for major business destinations. Alternative Transportation Options (20%): Score 80/100. Strong variety of informal transportation including readily available taxis, Uber and Lyft throughout the area, bike rentals with flat terrain and bike-friendly paths, seasonal trolley services, hotel shuttle services, scooter/moped rentals, and unique water taxis along the Intracoastal Waterway. The 1.2-mile oceanfront boardwalk offers excellent pedestrian infrastructure, though walkability outside this area is limited due to vehicle-oriented design, traffic congestion, and gaps in sidewalk connectivity. Final Weighted Score: (70×0.30)+(60×0.25)+(65×0.25)+(80×0.20)=21+15+16.25+16=68.25, rounded to 68/100. Myrtle Beach offers adequate connectivity for domestic business events with excellent airport proximity and alternative transportation, but is limited by lack of international direct flights, absence of rail service, and car-dependent infrastructure outside the boardwalk district.

How they're improving

EXPAND INTERNATIONAL FLIGHT CONNECTIVITY: Partner with Myrtle Beach International Airport and international carriers to establish seasonal direct flights to key international business markets, particularly Canada (Toronto, Montreal), Mexico (Cancun, Mexico City), and Caribbean destinations. Specific Action: Develop an air service development incentive program similar to Visit Tampa Bay's model, offering minimum revenue guarantees and marketing support to attract international carriers. Collaborate with major business event clients to demonstrate demand through contracted room blocks and attendee data. Measurable Outcome: Secure 3-5 seasonal international routes within 24 months, reducing connection requirements for 15-20% of international attendees and decreasing average travel time by 2-3 hours. 2. ESTABLISH REGIONAL RAIL CONNECTIVITY SOLUTION: Advocate for enhanced rail connectivity by partnering with Amtrak and South Carolina Department of Transportation to develop dedicated shuttle service between Florence Amtrak station and Myrtle Beach, synchronized with major train arrivals. Specific Action: Model after the Amtrak Thruway Bus Connector program used successfully in destinations like Palm Springs and Santa Barbara. Create a public-private partnership with major hotels and convention center to fund a premium motorcoach service with WiFi, power outlets, and luggage handling, operating 6-8 daily roundtrips timed to Palmetto, Carolinian, and Silver Service schedules. Measurable Outcome: Provide seamless rail-to-destination connectivity serving 5,000-8,000 business travelers annually, reducing reliance on rental cars and offering sustainable travel option that attracts environmentally-conscious organizations. 3. ENHANCE YEAR-ROUND PUBLIC TRANSPORTATION: Transform the seasonal Beach Bus into a year-round, high-frequency service with expanded routes connecting all major business venues, hotels, airport, and downtown areas. Specific Action: Following the Charleston CARTA model, implement a dedicated business district circulator with 15-minute headways during business hours, real-time tracking app, and multi-day passes for event attendees. Extend Coast RTA operating hours to 11 PM to accommodate evening networking events and dinners. Add express routes connecting Myrtle Beach International Airport directly to major hotel clusters and the convention center. Measurable Outcome: Increase public transit usage among business travelers by 40%, reduce venue-to-venue transfer times by 25%, and decrease parking demand at convention facilities by 30% within 18 months. 4. DEVELOP INTEGRATED MOBILITY HUB SYSTEM: Create multimodal transportation hubs at strategic locations (airport, convention center, Broadway at the Beach, downtown boardwalk) integrating all transportation options with unified booking and payment systems. Specific Action: Implement a destination-wide mobility-as-a-service (MaaS) platform similar to Helsinki's Whim app or Denver's PikeRide, allowing business travelers to plan, book, and pay for Coast RTA buses, ride-sharing, bike-sharing, scooter rentals, and water taxis through a single interface. Install physical mobility hubs with clear wayfinding, real-time information displays, weather protection, and charging stations. Partner with major ride-sharing and micro-mobility providers to ensure availability and preferential pricing for event attendees. Measurable Outcome: Achieve 60% adoption rate among multi-day event attendees, reduce average wait times for transportation by 40%, and improve overall transportation satisfaction scores from current baseline to 4.2/5.0 within 12 months. 5. EXPAND PEDESTRIAN INFRASTRUCTURE CONNECTIVITY: Systematically improve walkability beyond the boardwalk district by creating continuous pedestrian corridors connecting major business venues, hotel clusters, and dining districts. Specific Action: Implement a phased sidewalk completion program prioritizing the Ocean Boulevard and Kings Highway corridors, adding protected crosswalks every quarter-mile, pedestrian countdown signals at major intersections, and dedicated pedestrian bridges over high-traffic areas. Model after Virginia Beach's pedestrian improvement initiative, which increased walkability scores by 35%. Create a 'Business District Greenway' - a landscaped, well-lit pedestrian path connecting the convention center to the top 10 group hotels within a 2-mile radius, featuring wayfinding signage, rest areas, and emergency call boxes. Measurable Outcome: Increase walkable venue-to-hotel connections from current 20% to 55%, reduce shuttle transportation costs for meeting planners by 30%, and improve pedestrian safety with 50% reduction in vehicle-pedestrian conflicts within 24 months of implementation.

Sustainability

Myrtle Beach receives a sustainability score of 68/100 for business event destinations. CRITERION 1 - Sustainable Infrastructure and Green Buildings (30%): Score 19/30. The destination demonstrates moderate commitment with energy-efficient lighting systems, LED upgrades in public facilities and the Convention Center, and enhanced stormwater management systems. Hotels participate in the South Carolina Green Hospitality Alliance. However, there is no mention of specific green building certifications (LEED, BREEAM), renewable energy installations, or comprehensive green building standards across the destination. CRITERION 2 - Eco-friendly Event and Business Services (25%): Score 17/25. Myrtle Beach shows solid progress with venues adopting green operations including water conservation programs, comprehensive recycling initiatives, digital event materials to reduce paper waste, and locally-sourced catering options. The Convention Center and resorts have implemented waste reduction programs and sustainable transportation options like group shuttles and bike-sharing programs. Examples include partnerships with local environmental organizations and promotion of eco-friendly practices across multiple venues. CRITERION 3 - Community and Economic Impact Programs (25%): Score 18/25. Strong performance with the Chamber of Commerce and CVB collaborating to utilize locally-owned vendors, caterers, and suppliers. Community reinvestment programs funded by tourism revenue support education, public safety, and cultural initiatives. Workforce development programs train local residents for hospitality careers, creating year-round employment beyond tourist seasons. The destination demonstrates commitment to keeping revenue within the community and supporting local economic development. CRITERION 4 - Long-term Sustainability Investments (20%): Score 14/20. Notable investments include beach renourishment projects, coastal protection initiatives for climate adaptation, expansion of pedestrian and bicycle-friendly pathways, development of green spaces, and workforce development programs focused on sustainable tourism careers. The city shows commitment to environmental resilience and balancing economic growth with environmental stewardship, though specific long-term sustainability targets or timelines are not detailed.

How they're improving

IMPLEMENT COMPREHENSIVE GREEN BUILDING CERTIFICATION PROGRAM: Establish a destination-wide initiative requiring all major convention facilities and hotels to achieve LEED or equivalent green building certification within 5 years. Specific actions include partnering with the U.S. Green Building Council to provide training and resources for property owners, creating financial incentives (tax credits or grants) for facilities pursuing certification, and mandating that the Myrtle Beach Convention Center achieve LEED Gold certification during its next renovation phase. Real-world example: Austin, Texas implemented a similar program resulting in over 50 LEED-certified buildings and positioning itself as a leading sustainable meetings destination. Measurable outcomes: Achieve 10+ LEED-certified event venues by 2028, reduce energy consumption across certified facilities by 30%, and attract 25% more sustainability-focused corporate events within three years. 2. DEVELOP RENEWABLE ENERGY AND CARBON NEUTRALITY ROADMAP: Create a comprehensive renewable energy strategy for the business events sector with specific targets for solar panel installations on convention facilities, hotels, and parking structures. Specific actions include installing a 2-megawatt solar array at the Convention Center, establishing a destination-wide renewable energy purchasing cooperative for hospitality businesses, and implementing a carbon offset program for all major conventions. Real-world example: San Diego Convention Center operates a 1.2-megawatt solar installation providing 25% of its energy needs and offers carbon-neutral event packages. Measurable outcomes: Generate 40% of convention district energy from renewable sources by 2030, achieve carbon neutrality for the Convention Center by 2027, and reduce overall greenhouse gas emissions from business events by 50% within seven years. 3. ESTABLISH CERTIFIED SUSTAINABLE EVENT SERVICES NETWORK: Create a formal certification program for local event suppliers, caterers, transportation providers, and service vendors that meet rigorous sustainability standards. Specific actions include developing a 'Myrtle Beach Green Event Partner' certification with third-party verification, requiring certified partners to demonstrate waste diversion rates above 75%, source 60% of food locally within 150 miles, and use electric or hybrid vehicles for transportation services. Real-world example: Vancouver's Green Event Supplier Network includes 100+ certified vendors and has helped events achieve 90% waste diversion rates. Measurable outcomes: Certify 50+ local event service providers within two years, increase local sourcing for events from current levels to 70%, and divert 80% of event waste from landfills by 2026. 4. LAUNCH COASTAL ECOSYSTEM INTEGRATION PROGRAM FOR EVENTS: Develop unique programming that connects business events with environmental stewardship of Myrtle Beach's coastal ecosystem while generating measurable conservation impact. Specific actions include creating 'Beach Restoration Team Building' activities where convention attendees participate in dune restoration or sea turtle conservation, establishing a '1% for Coastal Conservation' program where venues contribute 1% of event revenue to local environmental projects, and developing educational components about coastal sustainability for all major conventions. Real-world example: Hawaii Convention Center's 'Malama Hawaii' program engages 15,000+ attendees annually in conservation activities, generating significant environmental and community goodwill. Measurable outcomes: Engage 10,000+ business event attendees annually in conservation activities by 2026, restore 50 acres of coastal habitat through event-linked programs, and generate $500,000+ annually for local environmental initiatives. 5. IMPLEMENT COMPREHENSIVE SUSTAINABILITY REPORTING AND TRANSPARENCY SYSTEM: Establish a destination-wide platform for tracking, reporting, and publicly sharing sustainability metrics across all business event activities. Specific actions include creating a centralized dashboard measuring energy use, water consumption, waste diversion, local economic impact, and carbon emissions for all major events; requiring venues to report quarterly sustainability data; and publishing an annual 'Myrtle Beach Sustainable Events Impact Report' with year-over-year comparisons. Real-world example: Melbourne Convention Bureau's sustainability reporting system provides detailed metrics to event planners and has improved destination sustainability performance by 35% over five years. Measurable outcomes: Achieve 100% participation in sustainability reporting from major venues within 18 months, demonstrate 25% improvement in key sustainability metrics within three years, and increase bookings from sustainability-focused organizations by 40% through transparent reporting.

Walkability

Overall Score: 62/100

Pedestrian Infrastructure (18/30 points): Myrtle Beach demonstrates mixed pedestrian infrastructure quality. The oceanfront boardwalk and promenade spanning 1.2 miles provides excellent pedestrian facilities with wide walkways, benches, and easy beach access, featuring ADA-compliant wheelchair-accessible pathways and ramps. The downtown boardwalk area includes marked crosswalks and pedestrian signals. However, significant gaps exist outside the tourist corridor. Major thoroughfares like Ocean Boulevard and Kings Highway have incomplete sidewalk networks with gaps, and crossings are difficult due to heavy traffic, particularly during peak season. The sprawling nature of the destination means limited walkability infrastructure connecting different districts, requiring vehicles or shuttles for inter-venue transportation.
Urban Mobility Options (12/25 points): The text provides no information about bike-sharing, scooter-sharing, or micro-mobility solutions in Myrtle Beach. Transportation options mentioned are limited to accessible shuttles and taxi services. This absence of documented micro-mobility infrastructure suggests limited urban mobility options beyond traditional vehicle-based transportation.
City Layout and Walkable Zones (16/25 points): The city layout is primarily designed for vehicle traffic along the Grand Strand, creating challenges for pedestrian connectivity. The destination is described as sprawling, with the 60-mile Grand Strand stretch making distances between locations substantial. However, concentrated walkable zones exist within resort complexes and the immediate boardwalk district where beachfront attractions, restaurants, and shops are accessible on foot. The well-established tourism corridor between Murrells Inlet and North Myrtle Beach, including Broadway at the Beach and the main hotel resort zone, provides defined walkable areas, though these are isolated pockets rather than city-wide connectivity.
Local Tips for Getting Around (16/20 points): The destination provides clear guidance on navigating the area. Event planners receive specific advice about staying within well-lit, heavily trafficked areas of the Grand Strand, particularly the main tourism corridor. Information is available about which areas are best for pedestrian access (boardwalk district and resort complexes) versus where transportation is needed. The text indicates that the local DMO and hospitality partners work with planners to ensure accessibility, suggesting available wayfinding support and local mobility advice for business event attendees.

How they're improving

Complete Sidewalk Network and Enhance Crossings: Address the documented gaps in sidewalk infrastructure along Ocean Boulevard and Kings Highway by implementing a comprehensive sidewalk completion project connecting the boardwalk district to key business venues and hotels. Install high-visibility crosswalks with pedestrian refuge islands and countdown signals at major intersections, particularly along high-traffic corridors. Example: Follow Charleston, SC's model where the city installed raised crosswalks and pedestrian-activated rapid flashing beacons along busy tourist corridors, reducing pedestrian-vehicle conflicts by 40%. Measurable Outcome: Complete 5 miles of missing sidewalk segments within 18 months and install 15 enhanced crossings, with the goal of reducing pedestrian wait times at crossings by 30% and increasing walkability scores in post-event surveys from current baseline to 75% satisfaction.
Implement Comprehensive Micro-Mobility Program: Launch a destination-wide bike-sharing and e-scooter program connecting the boardwalk area, convention center, major hotels, and entertainment districts like Broadway at the Beach. Establish dedicated bike lanes along the Grand Strand corridor and create 50+ docking stations at strategic locations. Example: Virginia Beach implemented a similar coastal bike-share program with 300 bikes and 30 stations, achieving 150,000 trips in the first year and reducing short-distance car trips by 25%. Measurable Outcome: Deploy 400 bikes and 100 e-scooters across 40 stations within 12 months, targeting 100,000 trips in year one and achieving 20% of business event attendees using micro-mobility for at least one trip during their stay.
Create Pedestrian Priority Zones and Connector Pathways: Designate and develop pedestrian priority zones linking the boardwalk to inland attractions and business venues, implementing traffic-calming measures, enhanced lighting, and wayfinding signage. Build a dedicated multi-use pathway parallel to Highway 17 connecting major hotel clusters, the convention center, and entertainment districts. Example: Clearwater Beach, FL created a dedicated Beach Walk connecting hotels and attractions over 2.5 miles, increasing pedestrian traffic by 60% and generating 35% more foot traffic to local businesses. Measurable Outcome: Establish 3 miles of protected pedestrian corridors within 24 months, increasing inter-venue walking trips by 45% and reducing shuttle service demand by 25% during business events.
Develop Digital Wayfinding and Mobility Integration Platform: Create a comprehensive mobile app and digital signage system providing real-time information on walking routes, estimated travel times, shuttle schedules, accessible pathways, and integration with any future micro-mobility options. Include safety information, well-lit route recommendations, and business event-specific navigation. Example: Austin, TX's mobility app integrates walking directions, bike-share availability, and scooter locations with real-time traffic data, achieving 200,000+ downloads and 4.5-star ratings. Measurable Outcome: Launch platform within 9 months with 60% of business event attendees downloading and using the app, reducing navigation-related inquiries to hotel concierges by 50% and achieving 80% user satisfaction ratings.
Expand Accessible Transportation Network: While ADA-compliant facilities exist, expand the accessible shuttle network with dedicated routes connecting all major business venues, hotels, and attractions on 15-minute headways during business events. Implement real-time tracking and mobile booking for accessible transportation. Example: San Diego Convention Center's accessible shuttle program with GPS tracking and mobile booking increased accessible transportation usage by 70% and achieved 95% on-time performance. Measurable Outcome: Double accessible shuttle fleet within 12 months, achieve 90% on-time performance, and increase accessible transportation usage by business event attendees by 60%, with post-event accessibility ratings reaching 90% satisfaction.

Inclusiveness

Myrtle Beach, South Carolina receives an overall Inclusive and Accessible Business Tourism score of 78/100, reflecting good performance with room for enhancement. Accessibility of Physical Infrastructure (20/25): The destination demonstrates strong physical accessibility features. The Myrtle Beach Convention Center offers accessible entrances, elevators, restrooms, and meeting spaces accommodating various mobility needs across its 100,000+ square feet of flexible space. The iconic boardwalk and promenade feature wheelchair-accessible pathways and ramps. However, specific details about sidewalk conditions, curb cuts, and accessibility throughout the broader Grand Strand area beyond key attractions are limited, preventing a higher score. Inclusivity Policies and Practices (20/25): Myrtle Beach shows solid commitment to inclusive services. Many hotels and resorts provide accessible rooms with roll-in showers and assistive listening devices upon request. Accessible shuttles and taxi services are readily available for navigation. The destination accommodates diverse dietary requirements, religious observances, and cultural preferences for international and domestic groups. The score reflects good baseline services, though evidence of comprehensive destination-wide accessibility standards or certification programs is not detailed. Provision of Information and Support Services (18/25): The local DMO and hospitality partners demonstrate commitment to working with planners to ensure full participation for all attendees. However, the assessment lacks specific examples of accessible website features, multilingual guides, clear signposting systems, or dedicated accessibility information resources that would demonstrate comprehensive information accessibility. Business-friendly Services for Visitors with Special Needs (20/25): The Convention Center and hotels along the Grand Strand cater specifically to meeting attendees with enhanced facilities. Venues are experienced in accommodating diverse needs for business events. The modernized convention facilities with updated technology and amenities support inclusive business gatherings, though specific examples of specialized business services or assistive technologies for conference participants could strengthen this area.

How they're improving

To elevate Myrtle Beach from a score of 78 to excellence in Inclusive and Accessible Business Tourism, the destination should focus on enhancing information accessibility and establishing comprehensive accessibility standards across all business tourism touchpoints. Key improvement recommendations include:

Develop a comprehensive digital accessibility platform by creating a dedicated accessibility portal on the Myrtle Beach DMO website featuring detailed, searchable information about accessible venues, hotels, restaurants, and attractions. Model this after Visit Seattle's accessible travel guide, which includes filterable maps, detailed facility descriptions with photos, and downloadable accessibility guides in multiple formats. Implement WCAG 2.1 AA standards across all tourism websites and provide information in multiple languages and formats (large print, audio, Braille) to serve diverse visitor needs. This would directly address the information gap and provide measurable improvements in visitor confidence and planning efficiency.
Establish a destination-wide accessibility certification program by partnering with accessibility experts to audit and certify businesses throughout the Grand Strand area. Create tiered accessibility recognition (bronze, silver, gold) for hotels, venues, restaurants, and attractions that meet specific standards beyond basic ADA compliance. Implement this similar to Visit Phoenix's accessibility certification initiative, which resulted in 40+ certified accessible businesses. Include mystery shopper evaluations and regular re-certification requirements to maintain standards. This program would provide clear, verified information to meeting planners and create competitive incentives for continuous improvement.
Enhance physical infrastructure connectivity by conducting a comprehensive accessibility audit of sidewalks, crosswalks, and public spaces connecting major business venues, hotels, and attractions along Highway 17 and the Grand Strand. Prioritize improvements to create continuous accessible routes between the Convention Center, major hotels, and dining/entertainment districts. Install tactile paving, audible crossing signals, and clear wayfinding signage with Braille and high-contrast text. Model improvements after San Diego's downtown accessibility corridor project, which created seamless accessible pathways between convention facilities and surrounding areas, resulting in increased satisfaction scores from attendees with disabilities.
Create specialized business event accessibility services by establishing a dedicated accessibility concierge program for meeting planners and attendees. Offer pre-event site visits with accessibility specialists, coordinate specialized equipment rental (assistive listening systems, mobility devices, accessible transportation), and provide trained accessibility liaisons for large conferences. Partner with local disability advocacy organizations to ensure services meet actual user needs. Implement a system similar to the Orlando Convention Center's accessibility services program, which provides comprehensive support including ASL interpreters, real-time captioning, and accessible technology for presentations. Track utilization rates and satisfaction scores to demonstrate value and identify additional service needs.
Expand inclusive transportation options by developing a dedicated accessible shuttle network connecting the airport, Convention Center, major hotels, and key business districts with guaranteed service levels during peak event periods. Equip all vehicles with wheelchair lifts, priority seating, and trained drivers in disability awareness. Create a mobile app with real-time tracking and booking specifically designed for accessibility (voice control, screen reader compatible, simple interface). Benchmark against Vancouver's accessible transit system for conventions, which achieved 95% on-time performance and 98% user satisfaction ratings. Measure success through ridership data, wait times, and user feedback to continuously refine services.

Safety

Myrtle Beach receives a safety and security score of 78/100 for business travelers. Healthcare Facilities and Medical Services (24/30): The destination offers strong medical infrastructure with Grand Strand Medical Center providing comprehensive acute care with advanced technology, emergency services, cardiac care, and surgical specialties. Tidelands Health operates multiple locations including Tidelands Waxhaw Medical Center and Tidelands Georgetown Memorial Hospital with modern facilities. Conway Medical Center features a Level III trauma center. All facilities maintain Joint Commission accreditation and offer multilingual support for international visitors, demonstrating high-quality healthcare standards suitable for business events. Safe Areas and Zones to Avoid (18/25): While generally safe for tourists, certain areas require vigilance after dark. Higher petty crime rates occur at the northern end of Ocean Boulevard and sections along Kings Highway (US 17) outside the main tourist corridor. Inland areas west of Highway 17 and neighborhoods away from beachfront resorts lack expected infrastructure. Safe zones include well-lit areas of the Grand Strand, Broadway at the Beach, the main hotel resort zone, and the tourism corridor between Murrells Inlet and North Myrtle Beach, which maintain higher security presence. Emergency Response Systems (20/25): No specific information provided about police, fire, or emergency services responsiveness in the available data. Score reflects standard expectations for a major U.S. tourist destination with Level III trauma center access. Traveler Safety Information and Support (16/20): Clear guidance provided on safe zones and areas requiring extra vigilance. Established entertainment districts and tourism corridors are well-defined with recommendations for evening activities, indicating organized traveler support infrastructure.

How they're improving

Enhanced Medical Coordination Services: Establish a dedicated business traveler medical concierge service connecting event planners directly with Grand Strand Medical Center, Tidelands Health facilities, and Conway Medical Center. Create a 24/7 hotline specifically for conference attendees with pre-registered medical information and insurance details. Example: Similar to services in Orlando's convention district where dedicated medical liaisons coordinate with hotels and venues. Measurable outcome: Reduce medical emergency response time for business travelers by 30% and achieve 95% satisfaction rating for medical service accessibility. 2. Expanded Safe Zone Certification Program: Develop a formal 'Business Traveler Safe Zone' certification for areas between Murrells Inlet and North Myrtle Beach, with enhanced lighting, increased security patrols, and clear signage identifying safe corridors. Partner with local law enforcement to provide visible presence in Broadway at the Beach and main hotel resort zones during peak evening hours. Example: Similar to San Diego's Gaslamp Quarter safety enhancement program with dedicated tourism police units. Measurable outcome: Reduce petty crime incidents in certified zones by 40% and increase business traveler confidence ratings by 25%. 3. Real-Time Safety Information Platform: Launch a mobile app and digital platform providing live updates on safe areas, security presence locations, and areas to avoid, with GPS-enabled routing for business travelers. Include integration with event venues to provide customized safety briefings. Example: Modeled after Miami Beach's visitor safety app with real-time alerts and emergency contact features. Measurable outcome: Achieve 70% adoption rate among business event attendees within first year and reduce safety-related incidents by 35%. 4. Emergency Response Transparency Initiative: Publish detailed information about police, fire, and emergency medical services response times, protocols, and capabilities specifically for the tourism corridor. Establish formal partnerships between emergency services and major event venues with pre-planned response procedures. Example: Similar to Las Vegas convention district emergency preparedness protocols with venue-specific response plans. Measurable outcome: Achieve average emergency response time under 5 minutes in main tourism areas and 100% of venues with documented emergency coordination plans. 5. Comprehensive Traveler Safety Orientation Program: Create mandatory pre-event safety briefings for all business groups, including detailed maps of safe zones, 24-hour security contacts, and cultural awareness training. Provide printed and digital safety guides highlighting the well-lit Grand Strand areas and established entertainment districts while clearly marking areas requiring extra vigilance. Example: Based on Singapore's comprehensive visitor orientation model adapted for convention attendees. Measurable outcome: Achieve 90% participation in safety orientations and reduce traveler safety inquiries by 50% through proactive information distribution.

Tap a score to see how Myrtle Beach earns it and where it is improving.

About this destination

Destinaitor data

Myrtle Beach, located along the stunning coastline of South Carolina, is a premier destination that seamlessly blends natural beauty with world-class business event facilities. Known as the "Grand Strand," this vibrant coastal city offers 60 miles of pristine beaches, creating an inspiring backdrop for conferences, conventions, and corporate gatherings. The destination boasts state-of-the-art convention centers, including the Myrtle Beach Convention Center, alongside numerous hotels and resorts equipped with flexible meeting spaces that can accommodate events of all sizes. Beyond business amenities, Myrtle Beach provides exceptional experiences for attendees, featuring championship golf courses, diverse dining options ranging from fresh seafood to international cuisine, entertainment venues including the Alabama Theatre and Carolina Opry, and attractions like Broadway at the Beach and the Myrtle Beach Boardwalk. The destination's temperate climate allows for year-round events, while its accessibility via Myrtle Beach International Airport and well-connected highway system makes it convenient for domestic travelers. With professional DMO support, competitive pricing, and a perfect balance of work and leisure opportunities, Myrtle Beach delivers a memorable setting where productive business meetings combine effortlessly with Southern hospitality and coastal relaxation.

Myrtle Beach, South Carolina, is a premier coastal destination renowned for its 60 miles of pristine beaches along the Atlantic Ocean, offering a unique blend of natural beauty and modern infrastructure that makes it ideal for business events and conferences. The destination features a temperate climate with mild winters and warm summers, allowing for year-round event hosting capabilities. Myrtle Beach boasts robust convention facilities, including the Myrtle Beach Convention Center with over 100,000 square feet of flexible meeting space, complemented by numerous resort hotels and meeting venues along the Grand Strand. The destination's accessibility is enhanced by the Myrtle Beach International Airport with direct flights from major U.S. cities, while its tourism-focused economy ensures a wealth of professional event services, catering options, and entertainment venues. The area's competitive pricing compared to other coastal destinations, combined with world-class golf courses (over 90 championship courses), diverse dining options, family-friendly attractions, and a vibrant entertainment district at Broadway at the Beach, creates an appealing environment for both business programming and attendee leisure activities, making it particularly attractive for conferences that blend professional development with recreational opportunities.

The case for Myrtle Beach

Why event planners choose it

Destinaitor data

Myrtle Beach, South Carolina positions itself as an exceptional value-driven business event destination that seamlessly blends professional meeting facilities with the natural appeal of a premier coastal resort. The destination's key competitive advantages include 60 miles of pristine beaches providing an inspiring backdrop for productive meetings, a robust convention infrastructure anchored by the Myrtle Beach Convention Center, and over 90,000 hotel rooms offering exceptional affordability compared to other East Coast destinations. With easy accessibility via Myrtle Beach International Airport, year-round temperate weather, and a unique ability to combine serious business with attractive leisure amenities—including world-class golf courses, entertainment venues, and dining options—Myrtle Beach delivers a compelling value proposition where meeting objectives are achieved while attendees enjoy a resort atmosphere that enhances engagement and retention. The destination strategically markets itself as "where business meets pleasure," emphasizing cost-effectiveness, accessibility, and the added value of built-in attendee appeal that drives registration and creates memorable experiences extending beyond the meeting room.

Why business comes here

Business environment

Destinaitor data

The economic backdrop that draws associations and corporates to Myrtle Beach.

The business climate

Myrtle Beach, South Carolina offers a business-friendly environment characterized by the state's competitive corporate income tax rate, right-to-work legislation, and pro-business government policies that actively encourage commercial development and investment. The destination benefits from South Carolina's overall ease of doing business, with streamlined permitting processes and supportive local government initiatives aimed at attracting meetings, conventions, and corporate events. The regional economy is primarily driven by tourism and hospitality, which has created a robust infrastructure of skilled service providers, accommodations, and event facilities specifically tailored to business gatherings. The area's business climate is enhanced by relatively low operating costs compared to other coastal destinations, a growing workforce supported by nearby educational institutions like Coastal Carolina University, and strong public-private partnerships through organizations like the Myrtle Beach Area Chamber of Commerce. Additionally, the destination's strategic location along the I-95 corridor, coupled with Myrtle Beach International Airport's connectivity, facilitates both domestic and international business access, while the absence of state sales tax on business services and competitive property costs make it an attractive option for companies seeking cost-effective event solutions.

Sector strengths

Myrtle Beach's economy is predominantly driven by tourism and hospitality, which serves as the cornerstone of the region's economic landscape, generating billions in annual revenue through its 60 miles of pristine beaches, world-class golf courses, and family entertainment attractions. The destination has leveraged this tourism strength to develop a robust meetings and conventions sector, supported by modern conference facilities and over 90,000 hotel rooms that attract corporate events, trade shows, and associations year-round. The area's economic portfolio is further diversified by a growing healthcare sector, with several major medical facilities serving both residents and visitors, as well as a thriving retail industry centered around coastal resort shopping and outlet centers. Real estate and construction remain significant contributors, fueled by continuous residential and commercial development to support the region's population growth and visitor infrastructure needs. Additionally, Myrtle Beach has seen emerging strengths in the aerospace sector, food services, and light manufacturing, while its strategic coastal location supports maritime-related businesses and logistics operations that complement the tourism-centric economy.

Key institutions & employers

Myrtle Beach's key business institutions include the Myrtle Beach Area Chamber of Commerce, which serves as the primary business advocacy organization supporting over 1,400 members and providing networking opportunities, economic data, and business development resources. The Myrtle Beach Regional Economic Development Corporation (MBREDC) plays a crucial role in attracting new businesses and supporting existing industries through incentive programs and workforce development initiatives. Financial institutions are well-represented by major banks including First Citizens Bank, South State Bank, and Coastal Carolina National Bank, along with branches of national banks such as Bank of America and Wells Fargo. The South Carolina Small Business Development Center (SBDC) operates locally to provide consulting and training services to entrepreneurs and small business owners. Additionally, the Myrtle Beach Downtown Redevelopment Corporation focuses on revitalization and business growth in the downtown district, while Horry Georgetown Technical College partners with businesses for workforce training and development programs, ensuring a skilled labor pool for the region's tourism, retail, hospitality, and emerging technology sectors.

Business districts

Myrtle Beach's major business centers are concentrated along several key corridors that serve the Grand Strand's thriving tourism and commercial sectors. The primary business district runs along Kings Highway (US 17), which serves as the main commercial artery featuring corporate offices, financial institutions, and professional services. The Market Common district has emerged as a significant mixed-use business hub, combining retail, dining, office spaces, and residential areas, attracting both corporate tenants and business events. The Broadway at the Beach area functions as a major commercial center with conference facilities and business services supporting the hospitality industry. Additionally, the Carolina Forest area has developed into an important business corridor with medical facilities, professional offices, and commercial services. The Grande Dunes area represents a premium business location with upscale office spaces and is home to various corporate headquarters and professional services firms. These business centers are strategically positioned to serve both the local economy and the destination's robust convention and meetings industry, with most major business districts located within 15-20 minutes of the Myrtle Beach International Airport and primary hotel and convention areas.

Universities & research

Myrtle Beach and the surrounding Grand Strand region benefit from several notable educational and research institutions that enhance its intellectual landscape. Coastal Carolina University, located in Conway just minutes from Myrtle Beach, serves as the area's premier four-year institution with over 10,000 students and offers robust programs in marine science, coastal studies, and business, while also contributing significantly to regional research and cultural programming through its Edwards College of Humanities and Fine Arts. Horry-Georgetown Technical College provides crucial workforce development and technical education with multiple campuses serving the region. Additionally, the Medical University of South Carolina (MUSC) maintains a presence in the area, contributing to healthcare education and research. These institutions collectively support the destination's business event sector by providing venues, expert speakers, student talent, and research capabilities, while also enriching the community's cultural offerings through public lectures, performances, and academic conferences that attract scholars and professionals from across the nation.

Networking & associations

MYR · 2 miCRE · 12 miFLO · 59 mi

International air connectivity

Myrtle Beach International Airport (MYR) serves as the primary gateway to this coastal South Carolina destination, offering convenient access for both domestic and international business event attendees. While the airport primarily handles domestic flights with direct connections to major U.S. hub cities including Atlanta, Charlotte, New York, Chicago, and Washington D.C., international visitors can easily reach Myrtle Beach through one-stop connections via these major hubs. The airport is located just 3 miles from the city center, providing exceptional accessibility with a typical 10-minute drive to downtown hotels and convention facilities. For larger international delegations, Charleston International Airport (CHS) serves as an alternative option approximately 95 miles south, offering additional connectivity through major carriers and international gateways. The destination benefits from its proximity to multiple major southeastern airports, including Charlotte Douglas International Airport (CLT) – a major American Airlines hub located about 175 miles northwest – which provides extensive international flight options from Europe, Latin America, and Canada, making Myrtle Beach readily accessible for global business events through convenient ground transportation or short connecting flights.

Domestic & regional flights

Myrtle Beach, South Carolina offers excellent domestic airport connectivity through Myrtle Beach International Airport (MYR), which serves as the primary gateway to the Grand Strand region. The airport provides year-round nonstop service to over 40 domestic destinations across the United States, with major carriers including American Airlines, Delta, United, Southwest, and Spirit Airlines connecting the destination to key hubs such as Atlanta, Charlotte, Chicago, Dallas, Newark, and Philadelphia. During peak season (spring and summer), the airport expands its service with additional routes and increased flight frequencies to accommodate the high volume of leisure and business travelers. Located just minutes from the city's hotel district and convention center, Myrtle Beach International Airport offers convenient access with minimal traffic congestion, ample parking options, and modern terminal facilities that ensure a smooth arrival and departure experience for event attendees. The airport's compact size and efficient layout allow travelers to move quickly from aircraft to ground transportation, typically within 15-20 minutes, making it an ideal entry point for meeting and event planners bringing groups to this coastal destination.

Rail access

Myrtle Beach, South Carolina, does not have direct train station connectivity or passenger rail service within the destination itself. The nearest Amtrak station is located approximately 65 miles away in Florence, South Carolina, which serves as the primary rail connection point for the region on the Palmetto, Carolinian, and Silver Service routes, providing connectivity to major cities along the East Coast including New York, Washington D.C., Charlotte, Savannah, and Miami. Event planners and attendees would need to arrange ground transportation from Florence to Myrtle Beach, typically via rental car, shuttle service, or private transfer, with the journey taking approximately one hour. While the lack of direct train service may be a consideration for event logistics, Myrtle Beach compensates with excellent highway access via U.S. Route 17 and U.S. Route 501, and the Myrtle Beach International Airport provides convenient air connectivity for business events and conferences.

Public transport

Myrtle Beach offers limited public transportation options primarily centered around the Coast RTA (Regional Transportation Authority), which operates a network of bus routes serving Myrtle Beach and surrounding areas along the Grand Strand. The most popular service for visitors is the seasonal Beach Bus, which runs along the coastal corridor connecting major hotels, attractions, shopping centers, and entertainment venues from late spring through early fall. Year-round fixed routes provide service throughout Myrtle Beach, North Myrtle Beach, Conway, and other nearby communities, with buses typically running from early morning to evening hours. While the public transit system is functional for basic transportation needs, most event planners should note that Myrtle Beach is primarily a car-dependent destination, and many attendees and visitors rely on rental cars, rideshare services like Uber and Lyft, or shuttle services provided by hotels and event venues to navigate the area efficiently. For large-scale business events, coordinating private shuttle services or group transportation is often recommended to ensure seamless connectivity between airports, accommodations, and event locations.

Taxis & micromobility

Myrtle Beach offers a variety of informal transportation options that make navigating the coastal destination convenient for business event attendees. Taxis and ride-sharing services like Uber and Lyft are readily available throughout the area, providing easy access to hotels, convention centers, restaurants, and entertainment venues along the Grand Strand. For those preferring eco-friendly options, bike rentals are popular and accessible through various local shops and some hotels, with the area featuring relatively flat terrain and several bike-friendly paths. Additionally, visitors can take advantage of seasonal trolley services that connect major points of interest, while some hotels and resorts offer complimentary shuttle services to popular business districts and nearby attractions. Scooter and moped rentals are also available for shorter trips, and water taxis provide a unique transportation alternative for venues along the Intracoastal Waterway, offering both functionality and scenic views of this coastal business destination.

Getting around on foot

Myrtle Beach offers moderate pedestrian accessibility that varies significantly by area. The oceanfront boardwalk and promenade spanning 1.2 miles provides excellent pedestrian infrastructure with wide walkways, benches, and easy beach access, making it highly walkable for visitors exploring beachfront attractions, restaurants, and shops. However, outside this concentrated tourist area, pedestrian accessibility becomes more challenging as the city is primarily designed for vehicle traffic along the Grand Strand. Major thoroughfares like Ocean Boulevard and Kings Highway have sidewalks in many sections, but gaps exist, and crossings can be difficult due to heavy traffic, particularly during peak season. The downtown area near the boardwalk features marked crosswalks and pedestrian signals, though visitors should exercise caution. For business events, pedestrian accessibility is best within resort complexes and the immediate boardwalk district, while transportation between venues along the broader Myrtle Beach area typically requires vehicles or shuttle services due to the sprawling nature of the destination and limited walkability infrastructure connecting different districts.

Beyond the meeting room

Culture, dining & experiences

Destinaitor data

What delegates do between sessions, and the social-program ingredients Myrtle Beach offers.

Arts & culture

Myrtle Beach offers a vibrant arts and cultural scene that extends beyond its reputation as a coastal resort destination. The area showcases distinctive Southern hospitality and Lowcountry traditions through venues like the historic Franklin G. Burroughs-Simeon B. Chapin Art Museum, which features rotating exhibitions of regional and national artists, and the Alabama Theatre, known for its spectacular musical variety shows and comedy performances. The Grand Strand is home to thriving creative industries including the annual Myrtle Beach International Film Festival, numerous live entertainment theaters presenting country, gospel, and variety shows, and The Market Common district, which hosts art walks and cultural events. Local artistic expressions are deeply rooted in Gullah Geechee heritage, reflected in sweetgrass basket weaving, traditional cuisine, and storytelling that can be experienced throughout the region. The destination also features numerous galleries showcasing coastal and maritime art, sculpture gardens, public art installations along the boardwalk, and regular festivals celebrating everything from shag dancing—South Carolina's state dance—to seafood and beach music, creating a unique blend of traditional Southern culture and modern entertainment that defines the Myrtle Beach experience.

Food & dining

Myrtle Beach's culinary heritage is deeply rooted in South Carolina's Lowcountry traditions, showcasing a rich blend of coastal and Southern influences that have evolved over generations. The destination celebrates its seafood legacy with fresh catches from the Atlantic Ocean, including shrimp, oysters, blue crabs, and flounder, often prepared using time-honored methods such as steaming, frying, and grilling. Traditional Lowcountry staples like shrimp and grits, she-crab soup, calabash-style fried seafood, and boiled peanuts reflect the area's cultural history, while contemporary culinary practices have introduced farm-to-table concepts, innovative seafood fusion, and diverse international cuisines that cater to the destination's growing tourism market. The Grand Strand's culinary scene honors its Gullah-Geechee influences through dishes featuring okra, rice, and bold seasonings, while modern restaurants and chef-driven establishments continue to reinterpret these classic flavors for today's event attendees and visitors. From traditional fish camps and barbecue joints to upscale waterfront dining venues, Myrtle Beach offers event planners a distinctive culinary experience that authentically represents both the heritage and evolution of South Carolina's coastal food culture.

Museums & art venues

Myrtle Beach offers several notable museums and art venues that showcase the region's rich coastal heritage and cultural diversity. The Myrtle Beach Art Museum at Franklin G. Burroughs-Simeon B. Chapin Art Museum serves as the premier fine arts venue, featuring rotating exhibitions of regional and national artists alongside educational programs. The Hollywood Wax Museum Entertainment Center provides an entertaining look at celebrity culture, while the Ripley's Aquarium, though primarily focused on marine life, offers educational exhibits highlighting coastal ecosystems and conservation. For history enthusiasts, the Myrtle Beach Welcome Center and Museum chronicles the destination's evolution from a small seaside community to a major resort destination, and the historic Atalaya Castle at Huntington Beach State Park offers insight into the area's early 20th-century cultural development. Additionally, the nearby Brookgreen Gardens combines outdoor sculpture gardens with a museum featuring one of the world's largest collections of American figurative sculpture, set within a preserved Lowcountry plantation landscape, making it an exceptional venue for groups seeking both artistic appreciation and Southern cultural heritage experiences.

Nature & outdoors

Myrtle Beach, South Carolina boasts exceptional natural attractions that make it an ideal destination for business events and leisure activities. The area features 60 miles of pristine sandy beaches along the Atlantic coastline, offering stunning ocean vistas and opportunities for beach activities and team-building events. Myrtle Beach State Park provides 312 acres of maritime forest and undeveloped beachfront, serving as a natural retreat within the bustling Grand Strand area. The nearby Huntington Beach State Park showcases diverse ecosystems including saltwater marshes, maritime forests, and freshwater lagoons, home to abundant wildlife including alligators and over 300 bird species. Brookgreen Gardens, America's first public sculpture garden, combines 9,100 acres of natural beauty with art and history, featuring nature trails through Lowcountry habitats. The Waccamaw River and its surrounding wetlands offer scenic waterways perfect for kayaking and nature tours, while the nearby Lewis Ocean Bay Heritage Preserve protects 10,000 acres of Carolina bays and longleaf pine forests. These natural attractions provide event planners with unique venues and recreational opportunities that can enhance conferences, corporate retreats, and incentive programs with the region's distinctive coastal and Lowcountry environments.

When to go

Seasonality & weather

Source: Open-Meteo

Best windows for business events: Spring, Fall.

Climate

Myrtle Beach, South Carolina enjoys a humid subtropical climate characterized by mild winters and hot, humid summers, making it an attractive year-round destination for business events. Summer temperatures from June through August typically range from the mid-70s°F to low 90s°F (24-33°C) with high humidity levels that can make it feel warmer, along with frequent afternoon thunderstorms. Spring (March-May) and fall (September-November) offer the most comfortable conditions for meetings and events, with temperatures ranging from the 60s to 80s°F (16-27°C) and lower humidity, though fall brings an increased risk of hurricanes from August through October. Winter months (December-February) are generally mild with daytime temperatures averaging in the 50s to low 60s°F (10-16°C), occasionally dipping to the 30s°F (around 0°C) at night, with minimal snowfall. The destination receives approximately 50 inches of rainfall annually, distributed fairly evenly throughout the year, and enjoys abundant sunshine with over 215 sunny days per year, providing excellent conditions for both indoor conferences and outdoor team-building activities across most seasons.

Best windows for business events

Myrtle Beach, South Carolina experiences distinct seasonal patterns in both tourism and business events, with peak travel periods occurring during the summer months (June through August) when families flock to the area's 60 miles of beaches, driving hotel occupancy rates above 80%. The shoulder seasons of spring (March-May) and fall (September-October) have become increasingly popular for business events and conventions, offering pleasant weather with temperatures in the 60s-70s°F and more competitive pricing, while also coinciding with major events like the Canadian-American Days Festival in March and Bike Week in May. Winter months (November-February) represent the low season for leisure tourism but still attract golf-focused visitors taking advantage of mild winters and over 100 golf courses, as well as smaller corporate retreats and meetings seeking off-season value. The destination hosts numerous recurring business events throughout the year, including various industry conferences at the Myrtle Beach Convention Center, though planners should note that booking during major festivals like the Spring Bike Weeks or Carolina Country Music Fest in June may result in limited availability and premium pricing.

Budget context

Cost of living

Destinaitor data

For business event attendees visiting Myrtle Beach, South Carolina, anticipated costs are generally moderate and offer excellent value compared to many major U.S. destinations. Average hotel accommodation ranges from $100-200 per night depending on the season and proximity to the beach, with numerous options from budget-friendly hotels to upscale oceanfront resorts. Meals typically cost $15-25 for lunch and $25-45 for dinner at mid-range restaurants, with abundant dining options along the Grand Strand. Local transportation is relatively affordable, with rental cars averaging $40-60 per day, ride-sharing services readily available, and some hotels offering shuttle services to convention centers and popular areas. Daily incidentals including coffee, snacks, and tips generally run $20-30 per day. Overall, business event attendees can expect total daily costs ranging from approximately $200-350 per person, making Myrtle Beach an attractive and cost-effective destination for meetings, conferences, and corporate events while still offering quality amenities and beachfront appeal.

Good to know

Practical intel for planners

Destinaitor data

The on-the-ground details that shape an attendee experience and a risk assessment.

Business dress code

For business events in Myrtle Beach, South Carolina, attire recommendations should balance professionalism with the coastal resort atmosphere and subtropical climate. During the warm months (April through October), when temperatures range from 70-90°F with high humidity, business casual to smart casual is typically appropriate—think lightweight dress shirts, polo shirts, slacks or khakis for men, and sundresses, skirts with blouses, or professional capris for women, with blazers optional for more formal sessions. Winter events (November-March) allow for traditional business attire, though the climate remains mild with temperatures in the 50-60°F range. While Myrtle Beach has a relaxed, beach-town culture, indoor convention spaces like the Myrtle Beach Convention Center maintain professional standards, so overly casual resort wear should be reserved for evening social events or beach outings. Light, breathable fabrics are essential year-round, and it's advisable to bring layers for air-conditioned venues. For formal evening galas or awards dinners, cocktail attire or business formal is standard, though you'll rarely need heavy suits. Comfortable, closed-toe walking shoes are recommended as many venues are spread across the resort area, and keeping a light cardigan or jacket handy for over-air-conditioned spaces is always wise.

Casual dress & local style

In Myrtle Beach, South Carolina, casual attire reflects the relaxed coastal atmosphere and subtropical climate. Visitors should pack lightweight, breathable fabrics suitable for warm, humid weather, including shorts, t-shirts, sundresses, and comfortable sandals or sneakers for daytime activities. Beach-casual is the norm, with swimwear appropriate for the oceanfront but requiring a cover-up when entering restaurants or shops. For business events and meetings, smart casual attire such as khakis or casual slacks paired with polo shirts or blouses is generally acceptable, though some upscale venues may require business casual with collared shirts and closed-toe shoes. Evening dining at nicer restaurants might call for resort casual—sundresses, casual button-downs, or nice jeans—but formal wear is rarely necessary. Given the region's Southern hospitality and laid-back beach culture, the overall dress code emphasizes comfort and practicality while maintaining a neat, presentable appearance. Don't forget sun protection accessories like hats and sunglasses, and consider bringing a light jacket for air-conditioned spaces or cooler evenings.

Packing essentials

When packing for a business event in Myrtle Beach, South Carolina, attendees should prepare for the area's subtropical coastal climate by bringing lightweight, breathable business attire along with smart casual options for evening networking events. Essential items include comfortable walking shoes for exploring the destination, sunscreen and sunglasses for the abundant sunshine, and a light jacket or sweater as indoor venues often have strong air conditioning. Don't forget important business documents, laptops, chargers, and presentation materials, along with business cards for networking opportunities. Given Myrtle Beach's coastal location, consider packing an umbrella for occasional afternoon showers, especially during summer months, and if your schedule permits leisure time, include resort casual wear and swimwear to enjoy the beautiful beaches. All standard travel documents, including ID, event registration confirmations, and hotel reservations, should be readily accessible, and it's advisable to bring any necessary medications and a small first-aid kit for your convenience.

Areas to avoid

While Myrtle Beach is generally a safe tourist destination, event planners should be aware that certain areas may require extra vigilance, particularly after dark. The northern end of Ocean Boulevard and some sections along Kings Highway (US 17) away from the main tourist corridor can experience higher rates of petty crime and may be less suitable for evening activities. Additionally, some inland areas west of Highway 17 and certain neighborhoods away from the beachfront resort areas may lack the infrastructure and amenities expected by business event attendees. It's advisable to keep groups within the well-lit, heavily trafficked areas of the Grand Strand, particularly around Broadway at the Beach, the main hotel resort zone, and established entertainment districts. For evening events, staying within the main tourism corridor between Murrells Inlet and North Myrtle Beach is recommended, as these areas maintain higher security presence and are better suited for visitors.

Hospitals & medical

Myrtle Beach, South Carolina offers several internationally-recognized healthcare facilities that cater to the needs of event attendees and international visitors. The area's premier medical institution, Grand Strand Medical Center, is a comprehensive acute care hospital with advanced medical technology and services including emergency care, cardiac services, and surgical specialties. Tidelands Health, with multiple locations throughout the region including Tidelands Waxhaw Medical Center and Tidelands Georgetown Memorial Hospital, provides quality healthcare services with modern facilities and experienced medical professionals. Conway Medical Center, located just inland from Myrtle Beach, is another accredited facility offering a full range of medical services including a Level III trauma center. These facilities maintain national accreditations from organizations such as The Joint Commission and offer services that meet high safety and quality standards, with many staff members capable of providing multilingual support to accommodate the diverse international visitor population that frequents this popular coastal destination for conferences, conventions, and business events.

Language services

Myrtle Beach, South Carolina offers comprehensive language services to support international business events through various professional providers and hospitality partners. The destination's convention facilities and major hotels can arrange professional interpretation and translation services for meetings, conferences, and corporate events, with access to multilingual staff and contracted language service providers who specialize in business communication. These services include simultaneous and consecutive interpretation, document translation, multilingual signage, and real-time captioning to ensure effective communication for diverse attendees. While English is the primary language, the growing international appeal of Myrtle Beach as a business destination has prompted local DMOs and event venues to establish relationships with language service companies that can accommodate various languages, particularly Spanish, which reflects the region's demographic trends. Event planners working with the Myrtle Beach Area Convention Bureau can receive assistance in coordinating these language support services to ensure seamless communication for their international participants, though it's recommended to arrange such services well in advance of events to ensure availability and proper preparation.

Proven ground

Track record & signature events

Destinaitor data

Recent performance and the events Myrtle Beach is known for hosting.

Recent event performance

Myrtle Beach has demonstrated strong event performance capabilities through its successful hosting of diverse gatherings ranging from corporate meetings to large-scale conventions and sporting events. The destination consistently attracts significant attendance to events such as the annual Myrtle Beach Marathon, various golf tournaments including PGA Tour events, and numerous association conferences at the Myrtle Beach Convention Center, which reports high occupancy rates and repeat bookings. Participant satisfaction levels remain notably high due to the destination's accessible location via Myrtle Beach International Airport, extensive accommodation options with over 90,000 hotel rooms, affordable pricing compared to other coastal destinations, and year-round temperate climate that supports outdoor events. Recent events have generated substantial economic impact for the region, with conventions and group business contributing millions in direct spending across hospitality, dining, entertainment, and retail sectors. The destination's proven track record includes successful execution of both small executive retreats and large festivals attracting tens of thousands of attendees, with event organizers consistently praising the professional support from local DMO Visit Myrtle Beach, venue flexibility, and the area's appeal as a leisure destination that enhances attendance rates through its famous beaches, golf courses, and entertainment attractions.

Major annual business events

Myrtle Beach, South Carolina hosts several significant annual business events that attract professionals from various industries throughout the year. The destination regularly welcomes the Myrtle Beach Area Chamber of Commerce Annual Meeting and various industry-specific conferences at venues like the Myrtle Beach Convention Center. Notable recurring events include the Sun Fun Festival which incorporates business networking components, the Carolina Food Pro Expo which serves the food service industry, and various golf industry conferences and trade shows that capitalize on the region's reputation as a premier golf destination. The area also hosts seasonal real estate and property management conferences, beach and resort management symposiums, and tourism industry gatherings that bring together hospitality professionals. The convention center and resort properties along the Grand Strand regularly accommodate corporate meetings, association conferences, and regional trade shows, particularly during the shoulder seasons of spring and fall when the destination leverages its attractions, accommodations, and meeting facilities to attract business events outside of peak tourist periods.

What organisers say

Myrtle Beach, South Carolina has consistently delivered exceptional experiences for business events, as evidenced by testimonials from event organizers who praise the destination's perfect blend of professional venues and resort-style amenities along its 60-mile coastline. Past case studies highlight successful corporate conferences, trade shows, and incentive programs that have benefited from the area's 14 million annual visitors infrastructure, including the Myrtle Beach Convention Center and numerous full-service hotels with state-of-the-art meeting facilities. Event planners frequently commend the destination's competitive pricing, ease of accessibility through Myrtle Beach International Airport, and the ability to seamlessly combine productive business sessions with team-building activities such as golf at over 80 championship courses, beach events, and diverse dining experiences. Participants consistently cite the welcoming Southern hospitality, reliable weather, and the unique value proposition of achieving business objectives while enjoying a relaxed coastal atmosphere, resulting in high attendee satisfaction rates and strong return-on-investment for meeting stakeholders. Organizations ranging from Fortune 500 companies to professional associations have successfully hosted events here, noting the DMO's proactive support and the destination's ability to accommodate groups of various sizes while providing memorable experiences that enhance networking and engagement.

Signature annual events

Myrtle Beach, South Carolina, hosts several major annual events, with the Carolina Country Music Fest standing out as a featured event of the year, typically taking place in June at the oceanfront venues along the Grand Strand. This multi-day festival attracts over 30,000 country music fans and features top-tier artists performing on multiple stages with beach access included. Other key annual events include the Myrtle Beach Bike Week (May and September), drawing hundreds of thousands of motorcycle enthusiasts; the Canadian-American Days Festival (March), celebrating the destination's strong Canadian visitor base with cultural activities and entertainment; and the Sun Fun Festival (late May/early June), one of the state's oldest festivals featuring pageants, parades, and beach activities. The destination also hosts prominent sporting events such as basketball tournaments at the Myrtle Beach Sports Center and golf tournaments year-round, leveraging its 80+ golf courses. These events collectively attract diverse audiences ranging from 10,000 to over 100,000 attendees, utilizing venues from beachfront properties to the Myrtle Beach Convention Center, making the destination a vibrant year-round events hub that combines entertainment, sports, and cultural celebrations.

Responsible events

Sustainability & local impact

Destinaitor data

How Myrtle Beach supports greener events and channels their value back into the community.

Sustainable event initiatives

Myrtle Beach and the greater Grand Strand region of South Carolina have implemented various sustainability initiatives to support environmentally responsible business events. The destination promotes eco-friendly practices through venues that have adopted green operations, including energy-efficient lighting systems, water conservation programs, and comprehensive recycling initiatives. Many hotels and convention facilities in the area participate in waste reduction programs and offer locally-sourced catering options to minimize carbon footprints. The Myrtle Beach Area Convention Center and several resorts have implemented sustainability measures such as digital event materials to reduce paper waste, LED lighting upgrades, and partnerships with local environmental organizations. Additionally, the destination encourages event planners to incorporate sustainable transportation options, including group shuttles and bike-sharing programs, while several properties work toward various environmental certifications and participate in South Carolina's Green Hospitality Alliance, demonstrating the region's commitment to balancing tourism growth with environmental stewardship for business events.

Environmental protection

Myrtle Beach and the surrounding Grand Strand area of South Carolina have implemented comprehensive environmental protection measures to preserve their coastal ecosystems and natural resources. The destination actively participates in beach renourishment programs to combat erosion and protect the shoreline, while maintaining strict sea turtle nesting protection protocols during breeding season with designated sanctuaries and nighttime lighting restrictions. Local authorities enforce the South Carolina Beachfront Management Act and Coastal Zone Management regulations to control development and preserve dune systems. The city promotes recycling programs, has implemented stormwater management systems to reduce pollution runoff into the Atlantic Ocean and waterways, and supports the preservation of maritime forests and wetlands through protected areas like Huntington Beach State Park and Brookgreen Gardens. Additionally, Myrtle Beach encourages sustainable tourism practices through initiatives like beach clean-up programs, plastic reduction campaigns, and educational outreach about protecting local wildlife including loggerhead sea turtles, shorebirds, and native plant species, while working with organizations such as the Waccamaw Regional Council of Governments to maintain water quality standards and protect the region's natural habitats for future generations.

Green investment

Myrtle Beach has made significant sustainability-driven investments to support long-term growth across economic, environmental, and social dimensions. The destination has invested in beach renourishment projects and coastal protection initiatives to preserve its primary natural asset while adapting to climate change impacts. Infrastructure improvements include enhanced stormwater management systems, expansion of pedestrian and bicycle-friendly pathways, and the development of green spaces that promote both environmental health and quality of life for residents and visitors. The city has committed to energy-efficient upgrades in public facilities and supports the hospitality sector's adoption of sustainable practices through green certification programs. Additionally, Myrtle Beach has invested in workforce development programs focused on sustainable tourism and hospitality careers, ensuring the local community benefits from the tourism economy while maintaining the destination's natural and cultural resources. These investments in environmental resilience, sustainable infrastructure, and community development position Myrtle Beach as a forward-thinking destination that balances economic growth with environmental stewardship and social responsibility, making it an attractive choice for event planners seeking sustainable meeting and convention venues.

Local economic & community impact

Myrtle Beach actively leverages business events to drive local economic development and community well-being through several targeted initiatives. The destination's convention and tourism industry generates substantial employment opportunities across hospitality, retail, and service sectors, with meeting and convention spending directly supporting local businesses and creating year-round jobs beyond the traditional tourist season. The Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau collaborate with local stakeholders to ensure that business events utilize locally-owned vendors, caterers, and suppliers, keeping revenue within the community. Additionally, the destination has invested in sustainable infrastructure development, including the expansion of the Myrtle Beach Convention Center and improvements to transportation networks, which serve both visitors and residents. Community reinvestment programs funded by tourism revenue support education, public safety, and cultural initiatives, while workforce development programs train local residents for careers in the hospitality and events industry. The destination also promotes responsible tourism practices and environmental stewardship initiatives that preserve the coastal ecosystem, ensuring long-term sustainability and quality of life for residents while maintaining Myrtle Beach's appeal as a premier business events destination.

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