While Missoula demonstrates strong physical accessibility and inclusive practices, the primary improvement area is enhancing information accessibility and support services to ensure all travelers can easily access comprehensive accessibility information before and during their visit. Develop a Comprehensive Digital Accessibility Hub: Create a dedicated accessibility section on Destination Missoula's website featuring detailed, searchable information about accessible venues, hotels, restaurants, and transportation options. Include virtual tours with accessibility features highlighted, downloadable accessibility guides in multiple formats (PDF, audio, large print), and real-time chat support for accessibility-related inquiries. Model this after Visit Seattle's accessible travel guide, which provides venue-specific accessibility details including door widths, parking availability, and sensory accommodations. This initiative would directly address the information gap and provide measurable outcomes through website analytics and user feedback surveys. Implement Universal Wayfinding and Signposting System: Launch a pilot program in the downtown conference district installing tactile maps, braille signage, high-contrast visual markers, and QR codes linking to audio descriptions at key intersections and venue entrances. Partner with the University of Montana's accessibility research programs to design and test the system with users representing diverse accessibility needs. Similar to the NaviLens system implemented in Barcelona's public spaces, this would provide independent navigation capabilities and could expand citywide based on pilot success metrics including user adoption rates and navigation efficiency improvements. Establish an Accessibility Certification Program for Business Venues: Create a tiered certification system for hotels, conference centers, and meeting venues that goes beyond basic ADA compliance to recognize excellence in accessibility. Develop clear criteria including staff training requirements, availability of assistive technologies, accessible event materials, and inclusive communication practices. Provide participating venues with marketing materials, training resources, and annual recognition. This program, similar to Rick Hansen Foundation Accessibility Certification used in Canada, would incentivize continuous improvement and give meeting planners confidence when selecting Missoula venues, with success measured through participation rates and planner satisfaction scores. Expand Specialized Business Support Services: Partner with local hotels and the Convention and Visitors Bureau to establish a dedicated accessibility concierge service for business travelers. This service would coordinate accessible transportation between airport, hotels, and venues, arrange sign language interpreters or CART services for meetings, facilitate equipment rentals (mobility aids, assistive listening devices), and provide personalized accessibility planning for conference organizers. Pilot this service with 3-5 major downtown hotels and measure impact through user satisfaction surveys and repeat business event bookings. Enhance Mountain Line Transit Information and Integration: Improve real-time accessibility information for the Mountain Line bus system by implementing mobile apps with accessibility features, creating clear connection guides between the airport, hotels, and major conference venues, and establishing guaranteed accessible shuttle services during major business events. Work with Mountain Line to publish detailed paratransit eligibility information and streamlined temporary visitor qualification processes for business travelers. This addresses the gap between having accessible vehicles and ensuring business visitors can easily understand and access these services, with success metrics including paratransit visitor usage rates and transit satisfaction scores from event attendees.