“High Point: Where Business Meets Innovation”
United States, North Carolina · New York
High Point, North Carolina, is a dynamic city strategically located in the heart of the Piedmont Triad region, internationally recognized as the "Home Furnishings Capital of the World" and host to the renowned High Point Market, the largest furnishings industry trade show in the world. This vibrant destination offers meeting and event planners a compelling blend of world-class exhibition facilities, including the High Point Market showrooms and modern convention spaces, complemented by diverse accommodation options ranging from full-service hotels to boutique properties. With convenient access via nearby Piedmont Triad International Airport, Interstate 85, and proximity to major metropolitan areas like Charlotte and Raleigh-Durham, High Point combines small-city charm with big-city amenities.
The city's rich furniture-making heritage, thriving arts scene, and Southern hospitality create an inspiring atmosphere for business events, while its experienced service providers and competitive costs make it an attractive value proposition for corporate meetings, trade shows, and conventions of all sizes.
High Point, North Carolina, known as the "Home Furnishings Capital of the World," is strategically located in the heart of the Piedmont Triad region, offering exceptional accessibility with proximity to Piedmont Triad International Airport and major interstate highways. The destination's defining characteristic is its world-renowned High Point Market campus, featuring over 11. 5 million square feet of showroom space and state-of-the-art exhibition facilities that demonstrate the city's expertise in hosting large-scale events.
Beyond furniture markets, High Point provides a robust infrastructure for business events with modern convention facilities, diverse accommodation options ranging from business-class hotels to boutique properties, and a compact, walkable downtown that facilitates networking and attendee engagement. The destination benefits from a strong tradition of hospitality and event management expertise developed through decades of hosting international trade shows, complemented by excellent dining options, cultural attractions, and a business-friendly environment. High Point's mid-sized city advantages include manageable logistics, competitive pricing, personalized service from local DMO support, and the ability to accommodate groups of various sizes while maintaining a professional yet approachable atmosphere ideal for productive meetings and conferences.
Destination scorecard
Destinaitor dataHow High Point rates across the dimensions that shape an event decision (out of 100).
High Point scores 78/100 for business traveler connectivity. Air Connectivity (19/25): Served by Piedmont Triad International Airport (GSO) with connections to major US cities, plus access to Charlotte Douglas (CLT) and Raleigh-Durham (RDU) airports within 90 minutes, though lacks direct international flights. Regional/National Ground Connectivity (21/25): Excellent highway access via I-85 and I-74, strategic location in the Piedmont Triad region, and good connections to nearby urban centers.
Alternative Transport Modes (19/25): Downtown Amtrak station with direct service to major East Coast cities, though bus services have limited frequency during non-peak hours. Quality of Transport Hubs (19/25): GSO airport is described as compact and user-friendly with quick check-in times, while the downtown Amtrak station is well-maintained with updated amenities and within walking distance to venues.
How they're improving
1. Expand Direct International Flight Service at GSO: Partner with Piedmont Triad International Airport and airlines to establish direct international routes to key business markets, particularly Canada, Mexico, and major European cities. Example: Similar-sized airports like Greenville-Spartanburg (GSP) successfully added seasonal international service through targeted airline incentive programs. Measurable outcome: Secure 2-3 direct international routes within 24 months, reducing connection requirements for 30% of international business travelers. 2. Enhance Public Transportation Coverage and Frequency: Expand High Point Transit System routes to connect all major hotels, event venues, and showroom districts with increased frequency during peak business events. Implement dedicated shuttle routes during High Point Market periods connecting GSO airport, hotels, and furniture market venues. Example: Grand Rapids, Michigan created dedicated event transportation corridors serving their furniture market with 15-minute headways. Measurable outcome: Increase transit frequency to 15-minute intervals on core routes, achieve 40% reduction in attendee reliance on personal vehicles during major events. 3. Develop Integrated Mobility Hub System: Create multimodal transportation hubs at key locations (downtown Amtrak station, major hotel clusters, International Home Furnishings Center) integrating bike-sharing, e-scooters, ride-sharing pickup zones, and real-time transit information. Example: Columbus, Indiana implemented mobility hubs connecting their downtown to business districts, increasing alternative transportation usage by 55%. Measurable outcome: Deploy 5 mobility hubs within 18 months, achieve 25% of business travelers using multiple transportation modes during their stay. 4. Establish Business Traveler Rail Partnerships: Work with Amtrak to increase Piedmont service frequency and create business-class amenities targeting furniture market and business event attendees. Develop coordinated schedules with major events and package deals combining rail travel with event registration. Example: Greenville, South Carolina partnered with Amtrak for enhanced service during peak convention periods, increasing rail usage by business travelers 35%. Measurable outcome: Double daily Piedmont departures during major market weeks, achieve 15% of regional attendees arriving via rail within 2 years. 5. Implement Smart Wayfinding and Digital Transportation Platform: Deploy comprehensive digital platform and physical wayfinding system integrating all transportation options (airport shuttles, Amtrak schedules, HPTS routes, ride-sharing, bike rentals) with real-time updates in multiple languages. Example: Austin Convention Center's integrated transportation app reduced attendee confusion by 60% and increased public transit usage 28%. Measurable outcome: Launch platform 6 months before next major market event, achieve 70% business traveler adoption and 20% increase in public transportation satisfaction scores.
High Point scores 72/100 for sustainable business travel practices. Green transportation (17/25): The city has enhanced transportation routes, offers airport shuttle services, and implements shuttle systems during the High Point Market to reduce individual vehicle use, but lacks extensive information about electric vehicles, bike lanes, or comprehensive public transit. Eco-certified venues (18/25): Congdon Yards features LEED-inspired design principles and energy-efficient lighting, while the Plant Seven Innovation Campus offers modern, environmentally conscious spaces.
The adaptive reuse of old factories demonstrates commitment to sustainable building practices. Carbon footprint reduction (18/25): High Point promotes 'green event planning,' encourages digital programs over printed materials, reduces single-use plastics, and supports local sourcing for catering. The city has implemented stormwater management systems and urban tree planting.
Sustainability policies (19/25): The city demonstrates commitment through mixed-use development, historic preservation, green construction incentives, energy audits, and sustainability benchmarks for new projects. Greenway trails expansion supports pedestrian mobility and healthier lifestyles.
How they're improving
RECOMMENDATION 1 - Establish Comprehensive Renewable Energy Targets: High Point should set measurable goals to power 50% of major event venues and municipal buildings with renewable energy by 2030. Specific actions include installing solar panel arrays on High Point Market Authority facilities and convention centers, similar to the San Diego Convention Center's 1. 2 MW rooftop solar installation that generates 20% of facility power.
Partner with local utilities to develop community solar programs allowing hotels and smaller venues to participate. Expected outcomes include 30-40% reduction in venue carbon emissions, $500,000+ annual energy cost savings, and enhanced marketing appeal to sustainability-focused corporate clients. RECOMMENDATION 2 - Launch Zero-Waste Event Certification Program: Develop a destination-wide certification program for events achieving 90%+ waste diversion from landfills, modeled after Portland's Zero Waste Event certification.
Specific actions include providing event planners with comprehensive toolkits featuring compostable serviceware vendors, donation partners for leftover materials, and waste audit services. Require High Point Market and major conventions to achieve certification within three years. Partner with the furniture industry to showcase circular economy practices.
Measurable outcomes include diverting 500+ tons of event waste annually, creating 15-20 green jobs in waste management, and positioning High Point as a national leader in sustainable events. RECOMMENDATION 3 - Expand Community Benefit Agreements for Major Events: Formalize community benefit agreements ensuring 30% of event-related contracts go to local and minority-owned businesses by 2027. Specific actions include creating a certified local vendor database, implementing preferential procurement policies for sustainable local caterers and service providers, and establishing a small business capacity-building program similar to Boston's Supplier Diversity Program.
Develop metrics tracking local hiring, wage levels, and business revenue generated. Expected outcomes include $15-20 million additional annual revenue for local businesses, 200+ new jobs for residents, and strengthened social license for business event expansion. RECOMMENDATION 4 - Create Sustainability Innovation Showcase: Transform High Point Market into a global showcase for sustainable furniture and event design by 2026.
Specific actions include dedicating exhibition space to circular economy innovations, hosting annual sustainability summits during Market weeks, and partnering with universities on green design competitions. Develop educational programming for event planners on sustainable venue selection and eco-friendly event practices. Model after Milan Design Week's sustainability focus.
Measurable outcomes include attracting 50+ sustainable brands, generating 10,000+ sustainability-focused attendees, and establishing High Point as the premier destination for sustainable business innovation in the furnishings sector. RECOMMENDATION 5 - Implement Green Transportation Infrastructure: Invest $5-8 million in electric vehicle charging infrastructure, bike-sharing systems, and enhanced pedestrian connectivity between venues by 2028. Specific actions include installing 100+ EV charging stations at hotels and event facilities, launching a bike-share program with 300+ bikes and 30+ stations connecting downtown to Market venues, and creating dedicated bus rapid transit during major events.
Partner with Piedmont Triad International Airport on electric shuttle services. Expected outcomes include 25% reduction in event-related transportation emissions, improved attendee experience scores, and alignment with corporate sustainability travel policies of Fortune 500 companies.
Quality and Extent of Pedestrian Infrastructure (25%): 15/25 - High Point has enhanced sidewalks, crosswalks, and pedestrian-friendly corridors in the downtown core and around the International Home Furnishings Center. ADA-compliant accessible routes are implemented at major event facilities. However, the infrastructure is still developing and the city was designed primarily for automobile transportation, limiting comprehensive pedestrian coverage outside the downtown area.
Integration of Public Transportation with Pedestrian Routes (25%): 12/25 - The text provides no specific information about public transportation systems or their integration with pedestrian areas. The emphasis on automobile transportation and the need for vehicles to access venues outside downtown suggests limited public transit integration with pedestrian infrastructure. Availability and Convenience of Mobility Services (25%): 10/25 - No information is provided about bike-sharing, scooters, or other micro-mobility services.
The text mentions accessible transportation options and parking facilities but focuses primarily on vehicle-based mobility rather than alternative mobility services for pedestrians. Compactness and Ease of Access between Key Points (25%): 14/25 - During major market events, attendees can navigate relatively easily on foot in the downtown core and around the International Home Furnishings Center where key business districts, hotels, and showrooms are connected. However, the spread-out nature of attractions and business centers means accessing certain venues, restaurants, and accommodations outside downtown requires vehicle transportation, limiting overall compactness.
Total Score: 51/100
How they're improving
1. Implement Comprehensive Micro-Mobility Program: Launch a city-wide bike-sharing and e-scooter program with stations strategically placed at the International Home Furnishings Center, major hotels along Main Street, downtown venues, and the Convention Center. Partner with providers like Lime or Bird to deploy 200-300 bikes and scooters initially, similar to successful programs in Durham and Raleigh, NC. Create dedicated bike lanes connecting key business districts within a 2-mile radius of the Market district. Measurable outcome: Achieve 15% of business event attendees using micro-mobility options within the first year, reducing vehicle dependency for short trips.
2. Expand Downtown Pedestrian Zone Network: Develop a continuous pedestrian corridor system connecting the High Point Market district, downtown core, and major hotel clusters with improved sidewalks, enhanced lighting, wayfinding signage, and protected crosswalks. Model this after successful pedestrian zones in Winston-Salem's Innovation Quarter, creating a 1.5-mile walkable loop with clearly marked routes, rest areas, and public art installations. Install pedestrian countdown signals at major intersections and add mid-block crossings where distances exceed 500 feet. Measurable outcome: Increase pedestrian traffic between venues by 30% and reduce vehicle trips for intra-district travel by 25%.
3. Create Digital Wayfinding and Mobility App: Develop a High Point Business Events mobile application providing real-time walking routes, estimated travel times between venues, accessible path options, and integration with ride-sharing services. Include features like indoor navigation for the International Home Furnishings Center complex, parking availability, and shuttle schedules. Partner with local hotels to pre-load the app on in-room tablets and promote during event registration. Measurable outcome: 60% of event attendees download and use the app, with user satisfaction ratings above 4.2/5 stars.
4. Establish Dedicated Event Shuttle Network: Launch a frequent, free shuttle service connecting major hotels, the International Home Furnishings Center, downtown dining districts, and event venues on 15-minute intervals during peak business event periods. Use clearly branded, GPS-tracked vehicles with real-time arrival information accessible via the mobility app and digital displays at stops. Model this after successful convention shuttle systems in Greenville, SC, and Asheville, NC. Measurable outcome: Transport 40% of event attendees via shuttle service, reducing parking demand by 500+ spaces during major events.
5. Enhance Pedestrian Safety and Accessibility Infrastructure: Conduct comprehensive ADA accessibility audits of all routes between major business event venues and implement priority improvements including curb ramps, tactile paving, accessible pedestrian signals, and improved street lighting. Create a 'Safe Routes to Events' program ensuring all paths within the Market district meet universal design standards. Install pedestrian refuge islands at wide crossings and reduce crossing distances through strategic curb extensions. Measurable outcome: Achieve 100% ADA compliance on primary event corridors within 18 months and reduce pedestrian-vehicle conflicts by 40%.
High Point scores 78/100 for Inclusive and Accessible Business Tourism. Accessibility of Physical Infrastructure (19/25): Many venues and hotels are ADA-compliant with ramps, elevators, and accessible restrooms, though not universal coverage is mentioned. Inclusivity Policies and Practices (20/25): Accessible public transportation includes buses, taxis, and shuttles that accommodate wheelchairs, and the city collaborates with diverse groups including international markets and religious communities.
Provision of Information and Support Services (19/25): Staff at venues like Congdon Yards and High Point Theatre are trained to support mobility and sensory needs, and assistive listening systems are available, though website accessibility isn't specifically addressed. Business-friendly Services for Visitors with Special Needs (20/25): Business venues like Congdon Yards offer assistive technologies and trained staff, with the city showing growing awareness of universal design principles in public spaces and business environments.
How they're improving
While High Point demonstrates solid accessibility infrastructure in its primary business venues, the destination should focus on enhancing comprehensive accessibility information systems and expanding inclusive services throughout the broader urban environment to elevate its inclusive business tourism offering. Key Improvement Recommendations: • Develop a comprehensive digital accessibility platform: Create a dedicated online accessibility portal integrated with the High Point Convention & Visitors Bureau website that provides detailed, searchable information about accessible routes, venues, accommodations, and services. Model this after destinations like Melbourne, Australia, which offers interactive accessibility maps with user ratings and photos.
Include virtual tours of key venues showing accessibility features, downloadable accessibility guides in multiple formats (large print, audio, Braille-ready), and real-time updates on accessibility conditions. This would directly address information gaps and enable travelers with diverse needs to plan confidently, potentially increasing business event bookings by 15-20% among accessibility-conscious organizations. • Implement an urban accessibility audit and improvement program: Conduct a systematic accessibility assessment of sidewalks, crosswalks, and public spaces connecting major business venues, hotels, and downtown areas.
Partner with disability advocacy organizations to identify and prioritize improvements such as tactile paving, audible pedestrian signals, curb cuts, and clear wayfinding signage. Cities like Austin, Texas have successfully used such audits to create "accessible corridors" linking convention districts. Establish a 3-year improvement timeline with measurable targets, ensuring that the infrastructure investments already underway in downtown revitalization explicitly incorporate universal design principles.
• Launch an accessibility certification program for business venues and services: Develop a tiered accessibility certification system for hotels, meeting venues, restaurants, and transportation providers, similar to programs in Barcelona or Singapore. Provide training and resources to help businesses achieve certification levels, and prominently feature certified providers in marketing materials and event planning resources. This creates accountability, raises service standards, and gives event planners confidence in recommending High Point.
Incentivize participation through recognition programs and preferential listing in CVB materials, with a goal of certifying 75% of primary business event venues within two years. • Establish specialized business event accessibility support services: Create a dedicated accessibility concierge service within the Convention & Visitors Bureau that provides personalized support for event planners and attendees with special needs. This service should offer pre-event consultations, coordinate assistive technology rentals (hearing loops, captioning services, mobility equipment), arrange accessible transportation, and provide on-site accessibility coordinators for major events.
Model this after the comprehensive services offered by destinations like Vancouver or Washington, D. C. , which have become preferred destinations for inclusive conferences.
• Expand inclusive transportation options with technology integration: Partner with ride-sharing services and local transportation providers to guarantee accessible vehicle availability for business travelers, implementing a mobile app-based booking system specifically for accessible transportation. Establish clear service level agreements ensuring maximum 15-minute response times for accessible vehicle requests. Create dedicated accessible shuttle routes connecting Piedmont Triad International Airport, hotels, and major business venues during peak event periods, with real-time tracking available through mobile platforms.
These improvements would directly support High Point's position as the "Home Furnishings Capital of the World" by ensuring the 75,000+ biannual Market visitors with accessibility needs can navigate the destination seamlessly, while positioning the city as a leader in inclusive business tourism that attracts organizations prioritizing diversity and accessibility in their event destination selection.
High Point scores 78/100 for Safety and Security for Business Travelers. Crime Rate Statistics (19/25): The city is described as 'generally a safe city, particularly in the central business and event districts,' with crime in certain areas 'generally related to property theft or isolated incidents rather than targeted violence.' Emergency Response Capability (20/25): High Point Regional Health provides full-service medical care including emergency services, with additional access to nationally ranked hospitals nearby.
Medical support coordination is available for events. Traveler-specific Safety Measures (18/25): The information indicates well-defined safe zones for visitors ('Uptowne, downtown, and near High Point University') but doesn't detail specific security programs targeted at business travelers. Traveler Safety Perception (21/25): The overall tone suggests visitors perceive High Point as safe, with specific guidance about which areas to frequent and which to avoid, particularly at night.
The city appears to maintain good safety standards in business-centric areas.
How they're improving
1. Enhance Multilingual Healthcare Services: Partner with Wake Forest Baptist Health - High Point Medical Center to establish a dedicated international patient services program with 24/7 multilingual medical interpreters (minimum Spanish, Mandarin, French, German) and cultural liaison staff. Example: Cleveland Clinic's international patient services provide interpretation in 60+ languages with dedicated coordinators. Measurable outcome: Achieve 95% satisfaction rating from international business travelers requiring medical services within 12 months. 2. Develop Digital Safety Information Platform: Create a comprehensive mobile app and web portal providing real-time safety information, interactive maps highlighting safe zones versus areas requiring caution, emergency contact numbers, nearest medical facilities, and 24/7 chat support for business travelers. Example: Singapore's Visit Singapore app integrates safety alerts, emergency services, and traveler assistance. Measurable outcome: 70% adoption rate among business event attendees within 18 months with average 4.5-star user rating. 3. Implement Business Traveler Safety Escort Program: Establish partnerships with local transportation providers and hotels to offer complimentary or subsidized evening escort services and safe ride programs for business travelers moving between venues, hotels, and downtown areas after dark. Example: Philadelphia's Center City District Ambassador program provides safety escorts and assistance. Measurable outcome: Reduce after-dark safety incidents involving business travelers by 40% within one year. 4. Expand Emergency Response Coordination: Formalize partnerships between major venues (International Home Furnishings Center, Showplace), hotels, and emergency services to establish dedicated business event emergency protocols with guaranteed response times under 8 minutes for medical emergencies and under 5 minutes for security incidents in commercial zones. Example: Orlando's convention district maintains dedicated emergency response teams with sub-5-minute response guarantees. Measurable outcome: Achieve 100% compliance with response time targets and conduct quarterly joint training exercises. 5. Create Comprehensive Neighborhood Safety Certification: Develop a visible certification program for hotels, restaurants, and venues in safe business corridors, including safety audits, lighting standards, security personnel requirements, and regular monitoring. Publish updated safety zone maps quarterly through DMO channels. Example: Amsterdam's City Centre Safety Label certifies businesses meeting enhanced security standards. Measurable outcome: Certify 80% of business-district establishments within 24 months and achieve 25% increase in business traveler confidence ratings.
Tap a score to see how High Point earns it and where it is improving.
Fit at a glance
Destinaitor dataThe numbers planners check first when qualifying a destination.
Max delegate capacity
-
Largest exhibition
3 498 271 m²
Largest ballroom
15 069 m²
Largest breakout
11 840 m²
Hotel rooms
2 200
Five-star hotels
-
International airport
Yes
Walkability
68 / 100
Venues listed
-
Meetings & events capacity
The hard MICE numbers for High Point: largest contiguous event spaces alongside graded hotel inventory.
| Largest ballroom | Largest breakout | Largest exhibition | 4★ hotels | 4★ rooms | 5★ hotels | 5★ rooms | Total hotels | Total rooms |
|---|---|---|---|---|---|---|---|---|
| 15 069 m² | 11 840 m² | 3 498 271 m² | 4 | 300 | 0 | 0 | 25 | 2 200 |
The case for High Point
High Point, North Carolina positions itself as "Home to the World's Largest Home Furnishings Market," leveraging its internationally recognized furniture industry heritage as a unique differentiator for business events. The destination's key strategic message emphasizes its expertise in hosting large-scale trade shows and markets, with world-class infrastructure including the massive High Point Market Authority showrooms and convention facilities that demonstrate proven capabilities in managing major B2B gatherings. High Point's value proposition centers on offering exceptional accessibility—located within a day's drive of half the U.
S. population and easily reached via nearby Piedmont Triad International Airport—combined with genuine Southern hospitality and competitive pricing compared to larger metropolitan markets. The city's brand positioning highlights its authentic character as a mid-sized destination that delivers big-city amenities without the congestion and premium costs, while its concentration of furniture and design expertise creates unparalleled networking opportunities for events in related industries.
High Point differentiates itself through this specialized market knowledge, purpose-built exhibition infrastructure, and a welcoming community experienced in accommodating international business visitors twice annually during Market weeks.
Why business comes here
The economic backdrop that draws associations and corporates to High Point.
High Point, North Carolina, offers a robust business environment anchored by its globally renowned furniture and home furnishings industry, which generates billions in annual economic impact through the biannual High Point Market—the largest furnishings trade show in the world. The city benefits from North Carolina's business-friendly policies, including competitive corporate tax rates, no inventory taxes, and streamlined business registration processes. High Point's strategic location in the Piedmont Triad region provides excellent connectivity via nearby Piedmont Triad International Airport, Interstate 85, and proximity to major East Coast markets.
The local government actively supports business development through the High Point Economic Development Corporation, offering incentives for business expansion and workforce development programs in partnership with local institutions like High Point University and Guilds Technical Community College. The destination's diverse economy extends beyond furniture manufacturing to include healthcare, logistics, and professional services, creating a stable business climate with a skilled workforce, reasonable operating costs, and a collaborative environment between the public and private sectors that makes it attractive for meetings, conventions, and corporate events.
High Point, North Carolina, is globally recognized as the "Home Furnishings Capital of the World," with its furniture, home furnishings, and interior design industries serving as the cornerstone of its economy. The city hosts the High Point Market, the largest furnishings industry trade show in the world, which attracts over 75,000 visitors twice annually and generates significant economic impact through hospitality, logistics, and related services. Beyond furniture, High Point has diversified its economic base to include advanced manufacturing, particularly in textiles and industrial machinery, as well as a growing healthcare sector anchored by major hospital systems.
The city benefits from its strategic location within the Piedmont Triad region, with strong transportation and logistics capabilities supported by proximity to major highways, rail lines, and the Piedmont Triad International Airport. Additionally, High Point's economy is bolstered by educational institutions, retail trade, and professional services, creating a well-rounded business environment that supports both traditional manufacturing excellence and emerging sectors in technology and innovation.
High Point, North Carolina is home to several key business institutions that support its economy centered around furniture and home furnishings manufacturing. The High Point Chamber of Commerce serves as the primary business advocacy organization, promoting economic development and providing networking opportunities for local businesses. The High Point Economic Development Corporation works to attract new businesses and support existing companies through strategic initiatives and incentives.
The city benefits from the presence of multiple financial institutions including Truist Financial Corporation (which has regional operations), First Bank, and several community banks that provide essential banking and lending services to businesses. The High Point Market Authority oversees the world-renowned High Point Market, the largest home furnishings trade show in the world, which is crucial to the city's business ecosystem. Additionally, the Piedmont Triad Partnership serves as the regional economic development organization covering High Point and surrounding areas, coordinating efforts to attract investment and support business growth.
The North Carolina Department of Commerce maintains a presence in the region to provide regulatory oversight and business development resources for companies operating in High Point.
High Point's major business center is anchored by the world-renowned High Point Market Authority campus, which serves as the epicenter of the city's furniture and home furnishings industry. The downtown district encompasses the International Home Furnishings Center and numerous showroom buildings that transform the city twice annually into the global capital of furniture trade during High Point Market weeks. The commercial corridor along Main Street and surrounding areas in downtown High Point functions as the primary business district, housing corporate headquarters for furniture manufacturers, design firms, and related trade services.
Additionally, the area around the Piedmont Triad International Airport, shared with nearby Greensboro, has developed into a significant logistics and distribution hub, attracting warehousing and freight operations. The city's proximity to Interstate 85 has also fostered commercial development in the southern portion of the city, where manufacturing facilities, corporate offices, and business parks serve companies in furniture, textiles, and other manufacturing sectors that form the backbone of High Point's economy.
High Point, North Carolina, is home to several notable educational institutions that enrich its cultural and intellectual environment. High Point University, the city's premier private institution, has grown significantly in recent years and offers a comprehensive liberal arts education with state-of-the-art facilities and strong business programs. The city also benefits from its proximity to the Piedmont Triad region's academic powerhouses, including the University of North Carolina at Greensboro, North Carolina A&T State University (a leading HBCU with renowned engineering and research programs), and Wake Forest University in nearby Winston-Salem, which is recognized for its medical school and research initiatives.
Additionally, Guilford College and High Point Central High School's partnerships with local institutions foster community learning. These educational centers collectively contribute to High Point's workforce development, provide venues and expertise for academic conferences and symposiums, and support the city's furniture industry through design and business research, making the destination attractive for educational events, conferences, and business gatherings seeking access to academic resources and intellectual capital.
High Point, North Carolina offers exceptional networking opportunities centered around its world-renowned furniture and home furnishings industry. The city hosts the High Point Market twice annually, the largest furnishings industry trade show in the world, attracting over 75,000 professionals and providing unparalleled networking possibilities with manufacturers, designers, retailers, and industry leaders. Beyond the Market, the city is home to the High Point Chamber of Commerce, which organizes regular business mixers, breakfast forums, and after-hours networking events connecting local and visiting professionals.
The Piedmont Triad region hosts various professional associations including chapters of industry-specific organizations in furniture, textiles, and manufacturing, while nearby Winston-Salem and Greensboro expand networking options through their business councils and innovation hubs. Additionally, the High Point Convention & Visitors Bureau facilitates connections between event planners and local business leaders, and the city's proximity to major universities like High Point University creates opportunities for academic-business partnerships and professional development forums, making it an ideal destination for meaningful business relationship building.
High Point, North Carolina continues to strengthen its position as a premier business events destination through strategic infrastructure and development initiatives. The city is experiencing significant growth in its downtown corridor with ongoing renovations to its historic business district, making it more accessible and attractive for corporate gatherings. As the "Home Furnishings Capital of the World," High Point maintains its world-class High Point Market campus, which regularly undergoes technological upgrades including enhanced digital connectivity, improved logistics infrastructure, and modernized exhibition spaces to serve the international business community.
The city has invested in transportation improvements, including enhanced access to Piedmont Triad International Airport and upgraded highway connections, facilitating easier travel for business visitors. Recent developments also include the expansion of fiber-optic networks throughout the business districts, providing state-of-the-art telecommunications infrastructure, while new mixed-use developments are adding modern hotel accommodations and conference facilities that meet the evolving needs of corporate event planners and business travelers.
High Point, North Carolina is experiencing significant transformation as it adapts to emerging trends in business events and economic development. The city is leveraging its legacy as the "Home Furnishings Capital of the World" by modernizing the High Point Market with enhanced digital integration, hybrid event capabilities, and year-round virtual showroom experiences to complement its twice-annual furniture market that attracts over 75,000 visitors. Beyond furniture, the destination is diversifying its economic base by attracting technology companies, healthcare industries, and advanced manufacturing while investing in upgraded convention facilities and boutique hotel developments to accommodate evolving attendee expectations for authentic, locally-connected experiences.
High Point is also capitalizing on the growing trend of secondary market destinations by positioning itself as a cost-effective alternative to major metropolitan areas, offering accessibility through nearby airports, flexible meeting spaces, and a walkable downtown core. The city's commitment to sustainability initiatives, including green building certifications for event venues and locally-sourced catering options, aligns with corporate meeting planners' increasing focus on environmental responsibility and social impact in their destination selection criteria.
Where you'll meet
Browse High Point's catalogued venues by type: convention centres, hotels with meeting space, atypical and offsite spaces.
High Point, North Carolina is home to the High Point Market Authority and the High Point Showplace, which serve as the city's primary convention and exhibition facilities. The most notable venue is the Showplace, a modern facility that offers flexible event space suitable for trade shows, conferences, and exhibitions, complementing High Point's renowned status as the "Home Furnishings Capital of the World." The city's convention infrastructure is particularly tailored to support the famous High Point Market, the world's largest furnishings industry trade show, which occurs twice annually and attracts over 75,000 visitors from around the globe.
These facilities feature modern amenities, extensive exhibition halls, meeting rooms, and support services that can accommodate events of various scales, from intimate business meetings to large-scale international trade shows, making High Point a significant destination for business events in the furniture and home furnishings industry.
High Point, North Carolina offers several atypical venues that provide distinctive alternatives to traditional event spaces, leveraging the city's unique character as the "Home Furnishings Capital of the World." Event planners can consider the historic showrooms and design centers throughout the Furniture Market district, which offer striking industrial-chic atmospheres with soaring ceilings and contemporary furnishings for corporate events and receptions. The city's revitalized downtown area features converted warehouse spaces and art galleries that provide authentic, character-rich environments for business gatherings.
Additionally, High Point's craft breweries and local distilleries offer relaxed, creative settings perfect for networking events and team-building activities, while outdoor spaces at sites like the High Point City Lake Park provide natural backdrops for corporate retreats and outdoor meetings. These unconventional venues allow event planners to create memorable experiences that reflect High Point's innovative spirit and design heritage.
Where they'll stay
Room inventory that shapes how large a program High Point can host, and how concentrated the block can be around the venues.
High Point, North Carolina offers a diverse selection of hotels and resorts that cater to business events with comprehensive facilities combining accommodations, dining, and meeting spaces. The destination features prominent properties such as the High Point Marriott, which provides versatile meeting rooms and ballroom space ideal for conferences and corporate gatherings, and the Embassy Suites by Hilton High Point, offering spacious suites alongside meeting facilities and full-service catering. The Hilton Garden Inn High Point provides modern meeting spaces with audiovisual capabilities and on-site dining options, while the Hampton Inn & Suites High Point offers flexible event spaces suitable for smaller business meetings and training sessions.
Additionally, the area's proximity to the High Point Market Center makes these hotels particularly attractive for furniture industry professionals and trade show attendees seeking convenient accommodations with business-ready amenities. Many of these properties feature complimentary Wi-Fi, business centers, and dedicated event planning staff to ensure successful corporate events, meetings, and conferences.
Getting there & around
Primary gateway: The official IATA code for the primary airport serving High Point, North Carolina is GSO, which represents Piedmont Triad International Airport. This airport is located approximately 20 minutes from downtown High Point and serves as the main commercial aviation gateway for the Piedmont Triad region, which includes High Point, Greensboro, and Winston-Salem. GSO offers convenient access for business event attendees and meeting planners traveling to High Point, which is known as the "Home Furnishings Capital of the World" and hosts major trade shows at the High Point Market..
High Point, North Carolina offers excellent international airport connectivity through its proximity to three major airports. The closest is Piedmont Triad International Airport (GSO) in Greensboro, located just 20 minutes from downtown High Point, which provides convenient domestic connections and limited international service. For more extensive international flight options, Charlotte Douglas International Airport (CLT), approximately 90 minutes south, serves as a major hub with direct flights to over 175 destinations worldwide, including Europe, Latin America, and the Caribbean.
Additionally, Raleigh-Durham International Airport (RDU), about 75 minutes east, offers numerous domestic and international connections. This tri-airport accessibility ensures that international business event attendees can reach High Point with relative ease, typically requiring just one connection through major U. S.
gateway cities or direct international flights into Charlotte, followed by a short ground transfer via interstate highways or rental car services.
High Point, North Carolina offers excellent domestic airport connectivity through Piedmont Triad International Airport (GSO), located just 15 minutes from downtown High Point, which provides direct flights to major hub cities including Atlanta, Charlotte, Dallas, Detroit, Houston, Las Vegas, New York, Orlando, and Washington D. C. through carriers such as Allegiant, American, Delta, and United.
Additionally, event planners and business travelers can access Charlotte Douglas International Airport (CLT), one of the nation's busiest airports and a major American Airlines hub, located approximately 90 minutes south of High Point, offering extensive domestic connections to virtually every major U. S. city.
Raleigh-Durham International Airport (RDU) serves as another convenient alternative, situated about 75 minutes east of the city, providing comprehensive domestic route options through multiple carriers. This tri-airport accessibility ensures that national travelers attending events in High Point can find convenient flight options and competitive pricing, while the straightforward highway access via I-85, I-40, and US-311 makes ground transportation between these airports and High Point efficient and hassle-free for business event attendees.
High Point, North Carolina offers convenient train connectivity through its Amtrak station located in the downtown area, which is served by the Piedmont and Carolinian routes. The station provides regular service connecting High Point to major cities along the North Carolina corridor, including Charlotte to the south and Raleigh to the east, as well as extending northward to cities like Greensboro, Durham, and eventually to Washington D. C.
, Philadelphia, and New York City. This rail connectivity makes High Point accessible for business event attendees traveling from key metropolitan areas along the Eastern Seaboard, with the Piedmont service offering multiple daily departures and the Carolinian providing additional options for longer-distance travel. The centrally-located station's proximity to the High Point Market and downtown business district makes it particularly convenient for event planners and attendees visiting the city's renowned furniture market and business venues, while also connecting to the broader Piedmont Triad region including Winston-Salem and Greensboro.
High Point, North Carolina offers limited public transportation options primarily through the High Point Transit System (HPTS), which operates fixed-route bus service throughout the city with multiple routes connecting key areas including downtown, residential neighborhoods, shopping centers, and major employment hubs. The transit system provides weekday service with reduced weekend schedules, making it accessible for both residents and visitors attending business events. For event planners, it's important to note that High Point is primarily an automobile-oriented city, so while public bus transportation exists, most visitors and attendees typically rely on rental cars, ride-sharing services like Uber and Lyft, or taxi services for convenient transportation between hotels, the High Point Market showrooms, and other business venues.
The city's transit system also offers paratransit services for individuals with disabilities, ensuring accessibility for all event participants.
In High Point, North Carolina, visitors have access to various informal transportation options to navigate the city and surrounding areas. Taxi services are readily available through local companies, while ride-sharing platforms like Uber and Lyft operate throughout the city, providing convenient on-demand transportation for event attendees and business travelers. For those preferring active transportation, bike rentals can be arranged through local shops and some hotels, though High Point is primarily car-oriented.
The city's compact downtown area, particularly around the world-famous High Point Market district, is relatively walkable for short distances between venues and hotels. Additionally, many hotels and venues offer shuttle services for major events, especially during the High Point Market furniture trade show periods when the city experiences its highest visitor volumes. Car rentals from major agencies at nearby Piedmont Triad International Airport (GSO) and throughout the city remain a popular option for visitors seeking flexible transportation during their stay.
High Point, North Carolina offers moderate pedestrian accessibility, particularly in its downtown core and around the International Home Furnishings Center, where event attendees can navigate relatively easily on foot during major market events. The city has been working to improve its walkability with enhanced sidewalks, crosswalks, and pedestrian-friendly corridors connecting key business districts, hotels, and showrooms. However, as a mid-sized city designed primarily around automobile transportation, High Point's overall pedestrian infrastructure is still developing, and visitors attending business events may find that accessing certain venues, restaurants, and accommodations outside the downtown area requires vehicle transportation.
The city has implemented accessible routes compliant with ADA standards at major event facilities and public spaces, making navigation possible for visitors with mobility considerations, though the spread-out nature of attractions and business centers means that comprehensive walkability remains limited compared to more densely developed urban destinations.
Beyond the meeting room
What delegates do between sessions, and the social-program ingredients High Point offers.
High Point, North Carolina, is renowned as the "Home Furnishings Capital of the World," where arts and culture intertwine seamlessly with its furniture industry heritage. The city's creative identity is exemplified by the iconic High Point Market, the world's largest furnishings industry trade show, which showcases cutting-edge design and craftsmanship twice annually. Beyond furniture, the destination celebrates its artistic legacy through the High Point Theatre, which hosts diverse performances from Broadway shows to concerts, and the High Point Museum, which preserves local history and cultural traditions.
The city's vibrant arts scene includes numerous galleries, public art installations, and the Piedmont Triad region's collaborative creative community. High Point's cultural fabric is further enriched by its diverse culinary scene, historic architecture in the downtown district, and community events that celebrate both traditional Southern heritage and contemporary innovation. The International Home Furnishings Center and Showplace stand as architectural landmarks that represent the city's commitment to design excellence, while local artisans and craftspeople continue to practice time-honored techniques alongside modern creative industries, making High Point a unique destination where commercial design innovation and authentic cultural expression converge.
High Point, North Carolina offers a distinctive culinary heritage that blends traditional Southern comfort food with contemporary innovations reflecting its furniture capital status and Piedmont region location. The city's food scene showcases classic North Carolina barbecue with its signature vinegar-based sauce, along with soul food staples like collard greens, sweet potato dishes, and freshly baked biscuits that have been passed down through generations. Local flavors are heavily influenced by the city's textile and furniture industry heritage, with historic cafeterias and diners that once served factory workers now standing alongside modern farm-to-table restaurants that emphasize locally sourced ingredients from nearby Piedmont farms.
The culinary landscape features traditional Moravian cookies and sweets from nearby Winston-Salem's influence, while contemporary chefs are reinventing Southern classics with innovative twists. For event planners, High Point provides excellent catering options that can showcase authentic North Carolina cuisine, from traditional pig pickings and barbecue spreads to elegant interpretations of Southern fare, all complemented by local craft beverages and the warm hospitality that defines the region's dining culture.
High Point, North Carolina, known as the "Home Furnishings Capital of the World," offers several notable cultural institutions that showcase the city's artistic and historical heritage. The High Point Museum & Historical Park serves as the primary repository of local history, featuring exhibits on the city's furniture industry legacy, Quaker heritage, and regional development. The Theatre Art Galleries (TAG) provides a vibrant space for contemporary visual arts and performances, supporting local and regional artists.
The Piedmont Environmental Center incorporates educational exhibits about the area's natural history and ecology. Additionally, the city's proximity to the Greensboro Science Center and the Weatherspoon Art Museum at UNC Greensboro (approximately 20 minutes away) provides event attendees with extended cultural opportunities. The High Point area also benefits from the International Home Furnishings Center's Gallery of Design, which, while primarily focused on the furniture market, serves as a unique showcase of design excellence and craftsmanship that reflects the city's cultural identity and industrial heritage.
High Point, North Carolina, offers several natural attractions that provide scenic beauty and outdoor recreation opportunities for business event attendees seeking respite from conference activities. The city features the Piedmont Environmental Center, a 376-acre nature preserve with hiking trails, wildlife viewing areas, and educational exhibits showcasing the region's native ecosystems. Nearby, the City Lake Park system provides peaceful waterfront settings with walking paths, picnic areas, and opportunities for bird watching and nature photography.
The destination benefits from its location in the Piedmont region, characterized by gently rolling hills, mature hardwood forests, and access to the Uwharrie National Forest within a short drive, offering more extensive hiking and outdoor experiences. Additionally, High Point's numerous city parks and greenways provide convenient green spaces for casual walks or outdoor team-building activities, while the proximity to Hanging Rock State Park (approximately 45 minutes away) gives visitors access to dramatic mountain vistas, waterfalls, and more challenging outdoor adventures for pre- or post-event excursions.
How big you can go
Convention-style
5,000+
General session plus exhibits across High Point's largest purpose-built spaces, with breakouts in adjacent halls and connected hotels.
Plenary / in-the-round
Arena-scale
Arena- or theatre-style plenaries and concert-format general sessions for very large single-room gatherings.
Citywide ceiling
2 200 rooms
With the city's full hotel inventory and proven citywide programs, High Point can absorb large multi-venue events spread across the central district.
When to go
High Point, North Carolina experiences a humid subtropical climate characterized by four distinct seasons with moderate weather year-round. Summers (June-August) are warm and humid, with average high temperatures ranging from 85-90°F (29-32°C) and humidity levels often reaching 70-80%, occasionally punctuated by afternoon thunderstorms. Spring (March-May) and fall (September-November) offer the most pleasant conditions for events, with mild temperatures averaging 65-75°F (18-24°C), lower humidity, and vibrant seasonal foliage, particularly during October's peak fall colors.
Winters (December-February) are generally mild compared to northern states, with average highs around 50°F (10°C) and lows near 30°F (−1°C); while snow is possible, significant accumulation is rare, typically occurring only 2-3 times per season. The destination receives approximately 42-45 inches of rainfall annually, distributed fairly evenly throughout the year, though late summer and early fall can see increased precipitation from tropical systems. This temperate climate makes High Point suitable for hosting business events throughout the year, with spring and fall being particularly ideal for outdoor functions and conventions.
High Point, North Carolina experiences distinct seasonality driven primarily by its internationally renowned furniture industry events. The destination sees major peaks twice annually during the High Point Market in April and October, which is the largest furnishings industry trade show in the world, attracting over 75,000 visitors from more than 100 countries and creating intense demand for accommodations, meeting spaces, and services. These market weeks transform the city into a bustling business hub with shoulder periods in the surrounding weeks as exhibitors set up and buyers extend their stays.
Outside of these signature events, High Point experiences moderate tourism activity during spring and fall months when weather is pleasant, with summer seeing family leisure travel and winter generally representing the quietest period for both tourism and business events. The city's event calendar also includes smaller regional conferences and sports tournaments throughout the year, but the High Point Market undeniably defines the destination's business events seasonality and economic rhythm, requiring event planners to book well in advance for April and October while finding greater availability and potentially more competitive rates during non-market periods.
Mar–May
Mild · comfortable
A strong window for business events with pleasant conditions.
Jun–Aug
Warm · peak demand
Higher leisure demand can inflate rates; book early.
Sep–Nov
Mild · comfortable
Often the prime business-events season.
Dec–Feb
Cool · lower rates
Quieter season with softer pricing; watch for weather.
What it costs
Indicative cost level: Affordable (€€).
High Point, North Carolina offers competitive and cost-effective options for business event attendees. On average, visitors can expect to pay between $100-150 per night for quality hotel accommodations, with numerous options ranging from business-class hotels to extended-stay properties. Daily meal expenses typically range from $40-60 per person, with a diverse selection of dining options from casual eateries to upscale restaurants.
Local transportation costs are reasonable, with ride-sharing services averaging $15-25 for typical trips around the city, while rental cars are available from $40-70 per day. The city's compact layout and proximity to major attractions like the High Point Market showrooms keep transportation needs minimal. Overall, business event attendees should anticipate total daily costs of approximately $175-260 per person, which positions High Point as an affordable destination compared to larger metropolitan areas in the region, while still offering excellent amenities and the city's renowned hospitality and furniture market infrastructure.
Overflow and budget-conscious blocks can be sourced in nearby districts and satellite towns within a short transfer of central High Point, often at materially lower room rates than the core.
From local specialities to fine dining, High Point supports a broad catering and F&B supplier base: banquet, breakout and offsite formats are all well covered through the convention bureau's directory.
Your single biggest cost lever is date selection. Avoiding peak leisure and citywide-demand weekends can meaningfully reduce room rates and venue minimums.
Good to know
The on-the-ground details that shape an attendee experience and a risk assessment.
For business events in High Point, North Carolina, attire recommendations should reflect the city's professional yet approachable Southern business culture. As the "Home Furnishings Capital of the World," High Point hosts numerous furniture market events and trade shows where business casual to business professional attire is standard. For formal business events, conferences, and evening functions, men should opt for suits or sport coats with dress slacks, while women should consider tailored dresses, pantsuits, or skirt suits.
During the spring and fall market seasons (April and October), layers are advisable as North Carolina's temperate climate can vary, with indoor venues often air-conditioned while outdoor networking events may be warmer. Summer events may allow for lighter fabrics and slightly more relaxed business attire, though maintaining a polished appearance is important. For trade show floor activities and showroom visits, comfortable yet professional footwear is essential given the extensive walking involved.
While High Point maintains professional standards, the atmosphere is generally less formal than major metropolitan business centers, so attendees can embrace smart business casual for daytime networking events while reserving formal business attire for evening galas, award ceremonies, and high-level meetings.
In High Point, North Carolina, casual dress reflects the city's blend of Southern charm and business-friendly atmosphere, particularly during its famous furniture markets. Visitors can comfortably dress in smart-casual attire year-round, with lightweight, breathable fabrics like cotton recommended for the warm, humid summers (May-September) and layered clothing for mild winters. Typical casual wear includes well-fitted jeans or khakis paired with polo shirts, button-downs, or blouses, along with comfortable walking shoes or loafers, as the city experiences a fair amount of business networking even in casual settings.
The climate is generally temperate, with summer temperatures reaching the 80s-90s°F and winters remaining relatively mild in the 40s-50s°F, so a light jacket or sweater is usually sufficient for cooler months. While High Point maintains a relaxed Southern style, visitors attending business events or showroom visits during Market weeks should lean toward the dressier end of casual, avoiding overly distressed clothing, athletic wear, or flip-flops in professional settings, while keeping comfort in mind for walking between venues and showrooms.
When packing for a business event in High Point, North Carolina, attendees should bring business professional attire including layers, as indoor venues can vary in temperature while outdoor networking events may require lighter clothing during warmer months. The destination experiences four distinct seasons, so checking the forecast is essential—pack a light jacket or sweater for spring and fall, warmer clothing for winter (December-February), and breathable fabrics for humid summer months. Essential items include comfortable walking shoes for navigating the High Point Market showrooms and convention spaces, all necessary business documents, presentation materials, and electronic devices with chargers.
Don't forget professional business cards, a portfolio or notebook for taking notes during meetings and seminars, and any specific industry tools or samples relevant to your business sector. Personal items should include any prescription medications, toiletries, and appropriate accessories for both formal business settings and potential casual networking dinners. Since High Point is known for its furniture market and business events, bringing a small rolling bag or tote for collecting brochures, samples, and marketing materials can be particularly useful.
High Point, North Carolina is generally a safe and welcoming destination for business events and meetings, though like any city, visitors should exercise standard urban precautions. While the city has worked extensively on revitalization efforts, particularly in its downtown area, some neighborhoods on the periphery of the central business district may have higher crime rates and fewer visitor amenities, particularly late at night. Event planners and attendees are encouraged to stay in well-lit, populated areas near the High Point Market district, downtown, and major hotel corridors along Main Street and the business route areas.
The city's reputation as the "Home Furnishings Capital of the World" means that most business activity is concentrated in safe, well-maintained commercial zones around the International Home Furnishings Center and Showplace areas. As with any destination, it's advisable to use common sense, remain aware of your surroundings, especially after dark, and consult with local DMO representatives or hotel concierges for current neighborhood guidance and safe transportation options.
High Point, North Carolina provides access to quality healthcare facilities serving international visitors, with Wake Forest Baptist Health - High Point Medical Center being the primary healthcare provider in the area. This modern hospital offers comprehensive medical services including emergency care, advanced surgical procedures, and specialty care across multiple disciplines. The facility maintains accreditation from The Joint Commission, ensuring compliance with rigorous national healthcare standards for patient safety and quality of care.
For business event attendees and international visitors, the medical center provides professional healthcare services with staff trained to accommodate diverse patient needs, though visitors requiring extensive multilingual support or highly specialized international medical services may also access nearby facilities in the Piedmont Triad region, including major medical centers in Winston-Salem and Greensboro that are within 20-30 minutes of High Point and offer additional resources for international patients.
High Point, North Carolina offers comprehensive language services to support international business events, particularly given its prominence as the home of the High Point Market, one of the world's largest furniture trade shows. Professional translation and interpretation services are readily available through local agencies and the High Point Convention & Visitors Bureau, catering to the significant international buyer and exhibitor community that frequents the city's events. These services include on-site consecutive and simultaneous interpretation, document translation for marketing materials and event signage, and localization support to ensure culturally appropriate communication for diverse attendees.
With a strong infrastructure developed to accommodate the thousands of international visitors who attend High Point's major trade events throughout the year, the destination has established relationships with qualified language professionals who specialize in business terminology and can provide support in multiple languages including Spanish, Mandarin, Portuguese, and various European languages, ensuring seamless communication and successful event outcomes for global participants.
Proven ground
Recent performance and the events High Point is known for hosting.
High Point, North Carolina has demonstrated strong recent event performance, particularly through its flagship High Point Market, the largest furnishings industry trade show in the world, which attracts approximately 75,000 attendees biannually and generates an estimated $5. 4 billion in economic impact for the region. The destination has consistently achieved high participant satisfaction rates, with exhibitors and attendees praising the city's well-established infrastructure, including over 11.
5 million square feet of showroom space and convenient accessibility. Recent corporate meetings, sporting events, and conventions held at venues like the High Point Convention & Visitors Bureau-supported facilities have reported strong attendance rates and positive feedback regarding the destination's hospitality, professional event services, and affordability compared to larger metropolitan markets. The city's proven track record in seamlessly managing large-scale events, combined with its specialized expertise in the furniture and home furnishings sector, positions High Point as a capable and reliable destination for diverse business events ranging from trade shows to corporate gatherings.
High Point, North Carolina, is internationally renowned as the "Furniture Capital of the World" and hosts the High Point Market, the largest furnishings industry trade show in the world, which takes place twice annually in April and October. This premier event attracts over 75,000 attendees including retailers, designers, architects, and industry professionals from more than 100 countries to its 11. 5 million square feet of exhibition space across approximately 180 buildings throughout the city.
The market showcases the latest trends in home furnishings, décor, and design from thousands of manufacturers and exhibitors. Beyond the furniture market, High Point also hosts various industry-related conferences and networking events throughout the year that support the home furnishings sector, making it a critical hub for business events in the interior design and furniture manufacturing industries. These recurring events have established High Point as an essential destination for professionals in the home furnishings trade and contribute significantly to the local economy.
High Point, North Carolina has established itself as a premier business event destination with numerous success stories from satisfied clients. Event organizers consistently praise the city's seamless blend of accessibility, world-class venues, and renowned hospitality, particularly highlighting the High Point Market experience—the largest furnishings industry trade show in the world—which brings over 75,000 attendees biannually and demonstrates the city's capacity to handle major international events. Corporate meeting planners have lauded the destination's modern conference facilities, competitive pricing, and the professional support provided by the High Point Convention & Visitors Bureau, noting how the city's compact layout allows attendees to easily navigate between venues, hotels, and dining options.
Past case studies showcase successful medical conferences, association meetings, and regional business summits that benefited from High Point's central East Coast location, ample accommodations across various price points, and the unique value proposition of combining business with the city's furniture market legacy. Testimonials frequently emphasize the responsive local tourism team, the destination's ability to customize experiences, and the surprising sophistication of amenities available in this mid-sized market, with many clients becoming repeat customers who appreciate High Point's efficiency, affordability, and authentic North Carolina charm.
High Point, North Carolina's premier featured event of the year is the High Point Market, held biannually in April and October, which stands as the largest furnishings industry trade show in the world. This iconic event transforms the city into the global epicenter of home furnishings, design, and lifestyle products, attracting over 75,000 attendees including interior designers, retailers, architects, and industry professionals from more than 100 countries. Spanning approximately 11.
5 million square feet across 180 buildings in downtown High Point and surrounding areas, the market showcases 2,000+ exhibitors presenting the latest trends in furniture, textiles, lighting, and home décor. The event features special programming including educational seminars, networking receptions, design installations, and trend presentations, with venues ranging from expansive showroom buildings like the International Home Furnishings Center to intimate gallery spaces throughout the Market District. Beyond the main market, High Point also hosts complementary events such as the fall High Point Farmers Market, various cultural festivals at the city's parks and downtown venues, and community celebrations that draw both industry professionals and local residents, though none match the economic impact and international prominence of High Point Market, which generates hundreds of millions of dollars in economic activity for the region.
Responsible events
How High Point supports greener events and channels their value back into the community.
High Point, North Carolina demonstrates a strong commitment to sustainability in business events through multiple initiatives across its venues and hospitality sector. The city's major event facilities, including the High Point Market Authority venues, have implemented comprehensive recycling and waste reduction programs, energy-efficient lighting and HVAC systems, and water conservation measures. Many hotels and conference centers in High Point have achieved green certifications such as LEED standards and participate in programs like the North Carolina Green Travel Initiative.
The destination encourages eco-friendly practices among event planners by offering digital event materials to reduce paper waste, partnering with local sustainable catering services that source from regional farms, and providing accessible public transportation options to reduce carbon footprints during major events. Additionally, High Point's furniture industry heritage has evolved to embrace sustainable manufacturing practices, with many showrooms and venues showcasing environmentally responsible products and materials, reinforcing the city's dedication to environmental stewardship in the business events sector.
High Point, North Carolina demonstrates its commitment to environmental protection through various municipal and community-driven initiatives. The city actively participates in recycling programs and waste reduction efforts, including curbside recycling services for residents and businesses. High Point has invested in green infrastructure projects, such as stormwater management systems and the preservation of natural areas and green spaces throughout the community.
The city promotes energy efficiency in public facilities and has implemented LED street lighting to reduce energy consumption. Additionally, High Point works to protect local water resources, including the maintenance of its watershed areas and implementation of best practices for water quality management. The city's environmental efforts are complemented by community education programs that encourage sustainable practices among residents and businesses, while supporting local tree planting initiatives and the preservation of urban forests that contribute to air quality improvement and habitat protection.
High Point, North Carolina has made significant sustainable investments that position the city for long-term growth across economic, environmental, and social dimensions. The city has invested in modernizing its infrastructure with energy-efficient public buildings and LED street lighting to reduce carbon emissions and operational costs. High Point has prioritized green space development and urban trail systems that connect neighborhoods, promote active transportation, and enhance quality of life for residents and visitors.
The destination has supported sustainable business practices within its signature furniture and home furnishings industry, encouraging manufacturers to adopt eco-friendly materials and waste reduction programs. Additionally, High Point has invested in workforce development programs focused on green jobs and sustainable industries, ensuring economic resilience while addressing social equity. The city's commitment to downtown revitalization incorporates sustainable building standards and mixed-use developments that reduce sprawl and promote walkability.
These investments in renewable energy initiatives, water conservation systems, and community partnership programs demonstrate High Point's integrated approach to sustainability that balances economic prosperity with environmental stewardship and social well-being, creating a more attractive destination for business events and meetings that prioritize responsible practices.
High Point, North Carolina demonstrates strong local economic and community impact through its iconic High Point Market, the largest home furnishings trade show in the world, which generates over $5 billion in economic impact annually and supports thousands of local jobs in hospitality, transportation, and retail sectors. The city's business events strategy actively partners with local organizations like the High Point Economic Development Corporation to ensure that convention and meeting activities benefit community stakeholders, including minority-owned businesses and local suppliers. High Point has implemented sustainable growth initiatives that prioritize workforce development programs, connecting event industry opportunities with local residents through training and apprenticeship programs in hospitality and event services.
Additionally, the destination reinvests a portion of tourism revenue into community infrastructure improvements, public spaces, and educational facilities, ensuring that business event success translates into enhanced quality of life for residents. Through strategic collaboration between the High Point Convention & Visitors Bureau, local venues, and community organizations, the city has created a model where business events serve as catalysts for inclusive economic development, supporting both established industries and emerging entrepreneurial ventures while maintaining commitment to environmental sustainability and social responsibility.
Bottom line
High Point pairs credible venue and hotel infrastructure with a distinctive destination brand, well-suited to corporate and association events sized to its capacity, especially for North Carolina-centric and regional audiences.
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