Western Europe, Netherlands · Amsterdam
Hotel rooms
3,000
Nearby airports
GRQ · 7 mi; LWR · 33 mi; ENS · 67 mi
Recorded capacity, not availability. Confirm your layout and accommodation block for your dates.
“Groningen: Where Innovation Meets Northern Charm”
Western Europe, Netherlands · Amsterdam
Hotel rooms
3,000
Airports
GRQ · AMS
Recorded capacity, not availability. Confirm your layout and accommodation block for your dates.
Destination scorecard
Destinaitor dataHow Groningen rates across the dimensions that shape an event decision (out of 100).
International Airport Connectivity (30%): Score 60/100. Groningen Airport Eelde (GRQ) offers limited regional European connections with minimal direct international flights. Primary international access relies on Amsterdam Schiphol (AMS) located 170-180km away with 2.5-hour train connection. Alternative airports include Bremen (150km) and Düsseldorf (200km). While Schiphol provides excellent global connectivity with 300+ destinations, the distance and transfer requirement significantly impacts convenience for international business travelers. Intermediate score reflects limited direct international access but good secondary hub connectivity.
Domestic Airport and Rail Connectivity (25%): Score 85/100. Excellent rail connectivity through Groningen Central Station with direct services to all major Dutch cities: Amsterdam (2.5 hours), Utrecht (2 hours), Schiphol Airport (3 hours). Frequent intercity and regional connections to Leeuwarden, Assen, Zwolle operated by NS. International rail connections available to German cities like Bremen. Modern station facilities with integrated public transport hub. Strong domestic connectivity compensates for limited airport options.
Public Transportation Systems (25%): Score 75/100. Comprehensive bus network operated by Qbuzz connecting city center, neighborhoods, and business districts. No metro or tram system, but compact city layout makes bus network effective with frequent services. Integrated OV-chipkaart payment system across all transport. Groningen Central Station serves as major hub. Renowned bicycle infrastructure as primary sustainable transport mode. Efficient but limited to bus-only system.
Alternative Transportation Options (20%): Score 80/100. Excellent cycling infrastructure with bike rental shops and Swapfiets bike-sharing schemes. Taxis readily available at stands, by phone, and street hailing. Ride-sharing services (Uber, Bolt) operate throughout city. E-scooter sharing available in certain areas. Flat terrain and extensive bike lanes make cycling highly practical. City's car-free historic center and compact layout (venues 10-20 minutes walking distance) enhance mobility. Strong alternative options leveraging cycling culture.
Final Weighted Score: (60×0.30)+(85×0.25)+(75×0.25)+(80×0.20)=18+21.25+18.75+16=72/100. Groningen demonstrates good overall connectivity with exceptional domestic rail and alternative transportation, but limited direct international airport access constrains the overall score for business travelers requiring global connectivity.
How they're improving
Expand International Airport Connectivity: Develop strategic airline partnerships to increase direct international flights from Groningen Airport Eelde (GRQ) to key European business hubs such as London, Paris, Frankfurt, and Brussels. Specific actions include offering incentive packages to low-cost and business carriers, upgrading terminal facilities to accommodate larger aircraft, and marketing GRQ as a convenient alternative to Schiphol for northern Netherlands business events. Example: Follow the model of Eindhoven Airport which successfully attracted Ryanair and other carriers through competitive landing fees and marketing support. Measurable outcome: Increase direct international routes from current limited service to 8-10 European business destinations within 3 years, reducing average international traveler journey time by 90 minutes.
Establish Dedicated Airport Express Rail Service: Create a direct express rail connection between Groningen Central Station and Amsterdam Schiphol Airport, reducing current 3-hour journey to under 2 hours. Specific actions include coordinating with NS (Nederlandse Spoorwegen) to introduce non-stop or limited-stop express services during peak business travel hours (early morning and evening), implementing dedicated business-class carriages with WiFi and workspace facilities, and integrating ticketing with conference registration systems. Example: Model after the Thalys high-speed service connecting major European cities or the Heathrow Express in London. Measurable outcome: Reduce Schiphol-Groningen travel time by 35%, increase business traveler satisfaction scores by 25%, and attract 15% more international conference attendees.
Implement Integrated Metro/Light Rail System: Develop a modern light rail or tram network connecting Groningen Airport Eelde, Central Station, Martiniplaza convention center, hotel districts, and business parks. Specific actions include conducting feasibility studies for 2-3 core routes, securing EU and national infrastructure funding, implementing phased construction starting with airport-city center corridor, and ensuring integration with existing bus network and OV-chipkaart system. Example: Follow Utrecht's successful Uithoflijn light rail project which connected university campus, hospital, and city center, or Bordeaux's modern tram system serving convention facilities. Measurable outcome: Provide rail transit access to 80% of business event venues within 10 minutes walking distance, reduce bus network congestion by 30%, and decrease taxi/car usage by 20%.
Create Smart Mobility Hub at Convention Center: Establish a comprehensive transportation coordination center at Martiniplaza and other major venues integrating all transport modes with real-time information, booking capabilities, and event-specific services. Specific actions include deploying digital wayfinding systems with multilingual support, creating dedicated event shuttle services connecting hotels-venues-station-airport, implementing a unified mobility app combining public transport, bike-sharing, ride-sharing, and taxi services, and establishing premium business traveler lounges with transport concierge services. Example: Model after Singapore's integrated transport hubs or Copenhagen's mobility centers serving conference districts. Measurable outcome: Reduce delegate transport confusion by 60%, decrease average venue-to-hotel travel time by 20%, and achieve 90% delegate satisfaction with transportation services.
Enhance Cross-Border Connectivity to Germany: Strengthen international rail and bus connections to northern German cities (Bremen, Hamburg, Oldenburg) to position Groningen as a cross-border business event destination. Specific actions include partnering with Deutsche Bahn to increase direct train frequencies, establishing express coach services to German airports and business centers, creating joint marketing initiatives with German convention bureaus, and implementing seamless cross-border ticketing and payment systems. Example: Follow the Euregio cooperation model between Dutch and German border regions or the successful Maastricht-Aachen-Liège cross-border business corridor. Measurable outcome: Increase German business event attendance by 40%, establish 4-6 new direct cross-border transport routes, and position Groningen as preferred venue for Dutch-German bilateral conferences and trade events.
Groningen achieves an outstanding sustainability score of 88/100 for business event destinations. CRITERION 1 - Sustainable Infrastructure and Green Buildings (27/30): Groningen demonstrates exceptional green infrastructure with solar panels on public buildings, district heating networks powered by sustainable sources, and venues like Forum Groningen and Suikerunie complex meeting high sustainability standards. The city's commitment to climate-neutrality by 2035, extensive cycling infrastructure (60% of inner-city trips by bike), electric public transport, and smart city technologies showcase comprehensive sustainable development. Green Key certifications are held by multiple venues, and the Ebbingekwartier district revitalization exemplifies sustainable urban development. CRITERION 2 - Eco-friendly Event and Business Services (23/25): The destination excels with venues holding Green Key certifications, sustainable catering using locally-sourced organic produce, digital event solutions reducing paper waste, and partnerships with sustainable suppliers. MartiniPlaza's renovations incorporate energy-efficient technologies and waste reduction programs following circular economy principles. The city provides guidance to event organizers on minimizing environmental impact and promotes renewable energy use across event services. CRITERION 3 - Community and Economic Impact Programs (22/25): Strong performance through active partnerships with local suppliers, hospitality providers, and cultural institutions ensuring event spending circulates locally. The 'Meet in Groningen - Meet the City' initiative connects attendees with local businesses and social enterprises. Close collaboration with University of Groningen and Hanze University creates meaningful connections between conferences and local innovation ecosystems in sustainable energy, healthy aging, and life sciences. Events serve as catalysts for urban regeneration aligned with community livability goals. CRITERION 4 - Long-term Sustainability Investments (16/20): Substantial investments include renewable energy infrastructure, expanded cycling networks, improved rail connections, and the massive Station Area redevelopment project. The Groningen Knowledge District development focuses on energy transition and innovation. Partnerships between university and businesses drive sustainability innovation. However, while investments are comprehensive, some initiatives are still in development phases, slightly limiting the immediate measurable impact.
How they're improving
Groningen scores 95/100 for Walkability and Urban Mobility, reflecting its exceptional pedestrian-friendly infrastructure and accessibility. Pedestrian Infrastructure (28/30): Groningen features extensive well-maintained walkways, clearly marked pedestrian crossings, and barrier-free accessible routes throughout the city center. The historic downtown is largely car-free, creating safe navigation for attendees. Wide sidewalks include tactile paving for visually impaired visitors, multilingual signage, and numerous pedestrian priority zones. The flat terrain ensures accessibility for all mobility levels. Key venues like Martiniplaza convention center and hotels are within 10-20 minutes walking distance. Urban Mobility Options (24/25): While the text emphasizes extensive cycling paths characteristic of Dutch infrastructure, specific bike-sharing and scooter-sharing programs are not detailed. However, the flat terrain and cycling-friendly infrastructure strongly suggest robust micro-mobility options typical of Netherlands cities. City Layout and Walkable Zones (25/25): The compact city layout is exemplary, with most business event locations within comfortable walking distance. The car-free historic downtown, well-designed public spaces like Grote Markt square, and seamless connections between business districts, cultural areas, and dining venues enable easy walking tours and delegate activities without additional transportation. Local Tips for Getting Around (18/20): Abundant multilingual signage supports wayfinding, and the accessible public transportation with low-floor vehicles provides clear mobility guidance. However, specific local mobility advice resources or digital wayfinding tools are not explicitly mentioned.
How they're improving
Groningen achieves an overall Inclusive and Accessible Business Tourism score of 88/100, reflecting strong performance across all evaluation criteria. Accessibility of Physical Infrastructure (23/25): Groningen demonstrates excellent physical accessibility with its compact city center featuring barrier-free access throughout. Most venues, hotels, and conference centers are equipped with wheelchair ramps, elevators, and accessible facilities that comply with Dutch accessibility standards. The city's flat terrain is a significant natural advantage, making navigation straightforward for travelers with mobility challenges. The extensive cycling paths, while beneficial, are designed to accommodate all users. The MartiniPlaza congress center has undergone substantial renovations to modernize accessibility features. Minor gaps may exist in older historic buildings, preventing a perfect score. Inclusivity Policies and Practices (22/25): The destination excels in inclusive transportation with public buses and trains featuring low-floor vehicles and accessibility aids. Hotels and conference facilities demonstrate strong commitment to accommodating diverse needs. The Station Area redevelopment project specifically incorporates accessibility considerations in its design of new office spaces, hotels, and conference facilities. Many establishments provide gender-neutral facilities and sensory-friendly spaces, reflecting progressive inclusivity policies. The slight deduction accounts for potential variability across all service providers. Provision of Information and Support Services (22/25): Groningen performs well in information accessibility with multilingual signage throughout business event venues and English widely spoken across the sector. Venues offer hearing loop systems for attendees with hearing impairments, and staff receive training in accessibility awareness. The city's approach to providing accessible information demonstrates strong commitment, though specific details about website accessibility standards and comprehensive accessible guides were not explicitly mentioned, suggesting room for enhancement. Business-friendly Services for Visitors with Special Needs (21/25): Conference facilities and business hotels show strong accommodation for travelers with accessibility requirements, including dietary accommodation options and specialized equipment like hearing loop systems. The ongoing development of the Groningen Knowledge District with focus on modern, accessible infrastructure further strengthens this area. The MartiniPlaza renovations specifically address capacity and accessibility for large-scale business events. While performance is strong, the score reflects that continuous improvement and universal implementation across all business service providers remains an ongoing process.
How they're improving
While Groningen demonstrates strong performance in inclusive and accessible business tourism with a score of 88/100, there remain targeted opportunities to elevate the destination to outstanding status, particularly in information accessibility, universal design implementation, and specialized business services. Key Improvement Recommendations:
Healthcare Facilities and Medical Services (28/30): Groningen demonstrates outstanding healthcare infrastructure with the University Medical Center Groningen (UMCG), one of the Netherlands' largest and most advanced hospitals, providing comprehensive medical care with state-of-the-art technology, 24/7 emergency services, and multilingual English-speaking staff. Additional facilities like Martini Hospital maintain high European standards with modern equipment and internationally trained physicians, ensuring excellent medical support for business travelers. Safe Areas and Zones to Avoid (23/25): The city maintains exceptionally high safety standards typical of Dutch cities, with no significant areas requiring strict avoidance. Minor caution is advised around Groningen's central train station (Hoofdstation) during late evening hours due to occasional petty theft, and the Paddepoel district and some industrial areas warrant basic awareness at night due to limited lighting and reduced patrols. Overall, the city center and main business districts are highly safe for event delegates. Emergency Response Systems (23/25): While not explicitly detailed in the provided information, Groningen benefits from the Netherlands' robust emergency response infrastructure, maintaining European standards for police, fire, and emergency services typical of well-developed Dutch cities with comprehensive coverage across the urban area. Traveler Safety Information and Support (18/20): The city provides strong support for international visitors through multilingual medical staff and accessible healthcare facilities. Standard safety protocols are well-established throughout the city center and business districts, enabling confident event planning with appropriate traveler assistance frameworks in place. Final Score: 92/100 - Groningen achieves an outstanding safety and security rating, reflecting its excellent healthcare infrastructure, minimal safety concerns, strong emergency systems, and comprehensive support for business travelers.
How they're improving
Tap a score to see how Groningen earns it and where it is improving.
Groningen, located in the northern Netherlands, is a vibrant university city that seamlessly blends rich historical heritage with youthful energy and innovation. As the capital of the province of Groningen, this dynamic destination boasts a charming medieval city center featuring the iconic Martinitoren tower, picturesque canals, and beautifully preserved historic buildings alongside contemporary architecture. The city's large student population creates a lively atmosphere with bustling cafés, restaurants, cultural venues, and a thriving events scene. Groningen offers excellent connectivity through its regional airport and railway connections, modern conference facilities, and a compact, bike-friendly layout that makes it easy to navigate. The destination combines Dutch authenticity with international flair, providing event planners with versatile venues ranging from historic sites to cutting-edge convention centers, all supported by a welcoming business community and professional infrastructure. The surrounding region features scenic countryside, traditional villages, and unique attractions like the UNESCO World Heritage Wadden Sea, making Groningen an ideal location for business events that seek to combine productive meetings with authentic Dutch cultural experiences.
Groningen, located in the northern Netherlands, is a vibrant and compact university city that combines rich historical heritage with modern innovation, making it an attractive destination for business events. The city boasts excellent accessibility through Groningen Airport Eelde and strong rail connections, while its compact city center allows for easy navigation by foot or bicycle, reflecting the Netherlands' renowned cycling culture. As home to one of the country's oldest universities and a thriving knowledge economy, Groningen offers a highly educated, multilingual population and a youthful, innovative atmosphere. The destination features a range of contemporary conference venues, including the Martiniplaza convention center, alongside unique historical locations that blend medieval architecture with cutting-edge sustainability initiatives. With a strong focus on green energy, technology, and life sciences, Groningen provides an inspiring environment for forward-thinking events, while its manageable size, combined with quality hotels, diverse dining options, and efficient infrastructure, ensures that event planners can deliver seamless, engaging experiences for delegates of various group sizes.
The case for Groningen
Groningen positions itself as a vibrant, innovative, and sustainable destination that combines the energy of a young, international city with the accessibility and efficiency of a compact, bike-friendly environment. As the economic and cultural hub of the northern Netherlands, Groningen offers event planners a unique blend of cutting-edge facilities, a thriving knowledge economy anchored by its world-renowned university, and a forward-thinking approach to sustainability and innovation. The destination's key differentiators include its compact city center where venues, hotels, and attractions are within cycling distance, a youthful and dynamic atmosphere driven by its large student population that fosters creativity and entrepreneurship, and its reputation as one of Europe's most sustainable cities. Groningen's value proposition centers on delivering authentic, high-quality business events in an inspiring environment that combines historic charm with modern infrastructure, all while offering excellent value for money and a welcoming, English-friendly business community that facilitates seamless international collaboration.
Why business comes here
The economic backdrop that draws associations and corporates to Groningen.
Groningen offers a dynamic and innovation-driven business environment anchored by its thriving knowledge economy, with the University of Groningen and Hanze University of Applied Sciences serving as catalysts for research, entrepreneurship, and talent development. The city benefits from the Netherlands' consistently high rankings in ease of doing business, featuring transparent regulatory frameworks, efficient company registration processes, and strong legal protections for businesses. Key economic sectors include energy (particularly sustainable energy and technology), life sciences and health, agribusiness, and information technology, with the city positioning itself as a leader in the energy transition. The Dutch government's pro-business policies, including competitive corporate tax structures, extensive international tax treaties, and support for innovation through grants and subsidies, create favorable conditions for both domestic and international companies. Groningen's compact size, excellent infrastructure including Groningen Airport Eemshouwerd and strong rail connections, multilingual workforce, and collaborative ecosystem between academia, business, and government foster an accessible and supportive business climate ideal for meetings, conferences, and business events.
Groningen's economy is characterized by a diverse mix of innovative and traditional sectors that drive the region's prosperity. The city and province are internationally recognized for their strengths in energy, particularly as a hub for sustainable energy research, gas extraction expertise, and the transition to renewable sources. The region hosts a vibrant life sciences and health cluster, anchored by the University Medical Center Groningen (UMCG) and numerous biotech companies. The agri-food sector remains a cornerstone of the economy, with advanced agricultural technology and food processing industries leveraging the fertile surrounding farmlands. Additionally, Groningen has emerged as a significant center for information and communication technology (ICT), with growing expertise in sensors, data science, and smart systems. The presence of the University of Groningen and Hanze University of Applied Sciences fuels innovation across all sectors while contributing to a knowledge-based economy. Tourism, creative industries, and logistics also play important roles, with the region's strategic location in Northern Netherlands supporting trade and distribution activities throughout Europe.
Groningen's key business institutions include the Chamber of Commerce (Kamer van Koophandel - KVK) Northern Netherlands, which serves as the primary business registration and advisory body for the region. The city hosts the University of Groningen, one of Europe's leading research institutions that drives innovation and knowledge-based economic development. NOM (Investerings- en Ontwikkelingsmaatschappij Noord-Nederland) serves as the regional development agency promoting foreign investment and business growth across the northern Netherlands. Groningen also benefits from the presence of Groningen Seaports, managing one of Europe's largest seaport areas and industrial zones. The Energy Delta Institute (EDI) and Energy Academy Europe play crucial roles in the region's energy sector expertise, particularly in sustainable energy and gas technology. Financial institutions including major Dutch banks like ABN AMRO, ING, and Rabobank maintain significant operations in the city, while the regional business network Ondernemend Groningen supports local entrepreneurs and facilitates business connections throughout the province.
In Groningen, Netherlands, the primary business centers are concentrated in several key areas. The Groningen City Center serves as the main commercial and business hub, featuring a mix of retail, professional services, and corporate offices, particularly around the Grote Markt and surrounding streets. The Ebbingekwartier has emerged as a significant business district, housing modern office buildings, tech companies, and the University of Groningen's Zernike Campus nearby, which fosters innovation and knowledge-based industries. The Europapark area functions as an important commercial zone with numerous corporate headquarters, business parks, and the WTC Groningen (World Trade Center), providing premium office spaces and conference facilities. Additionally, the Suiker Unie terrein (Sugar Factory area) has been redeveloped into a creative business quarter attracting startups, cultural enterprises, and innovative companies. The region around Groningen Airport Eelde also features business parks catering to logistics and aviation-related companies, while the Energy Port area in the Eemsmond region is becoming increasingly important for energy sector businesses, reflecting Groningen's role in the Dutch energy transition.
Groningen is home to the prestigious University of Groningen (Rijksuniversiteit Groningen), founded in 1614, making it one of the oldest and most renowned research universities in the Netherlands with approximately 36,000 students from over 120 countries. The institution excels in fields including life sciences, sustainability, energy research, and healthy ageing, hosting world-class facilities such as the University Medical Center Groningen (UMCG) and the Energy Academy Europe. The Hanze University of Applied Sciences (Hanzehogeschool Groningen) complements the academic landscape with over 30,000 students focusing on practical, professionally-oriented education in fields like business, engineering, and arts. Together, these institutions contribute significantly to Groningen's vibrant intellectual atmosphere, generating substantial research output, fostering innovation through knowledge transfer initiatives, and creating a youthful, dynamic cultural environment that makes the city an attractive destination for conferences, academic events, and business gatherings seeking cutting-edge expertise and collaboration opportunities.
Groningen offers diverse networking opportunities through its vibrant business community and academic ecosystem. The city hosts regular events at the Groningen Science Park, one of Europe's leading innovation hubs, where entrepreneurs and researchers connect through organized meetups and sector-specific gatherings. The Groningen Chamber of Commerce (Kamer van Koophandel) facilitates business networking events and professional development sessions throughout the year. The University of Groningen and Hanze University of Applied Sciences organize industry-academic collaboration forums, particularly strong in energy, life sciences, and IT sectors. Key venues like Forum Groningen and MartiniPlaza regularly host business conferences, trade shows, and professional association meetings. The city's Healthy Ageing Network and Energy Valley initiatives provide specialized networking platforms for these strategic sectors. Additionally, Startup Groningen and various incubators organize pitch events, entrepreneurial meetups, and innovation challenges that attract both local and international business professionals, creating valuable opportunities for cross-industry collaboration and partnership development.
Groningen is experiencing significant infrastructure and business developments that enhance its appeal as a business events destination. The city has invested heavily in sustainable mobility with the expansion of its cycling infrastructure and public transport networks, while the Groningen Station area is undergoing a major transformation with new commercial and office spaces. The Zernike Campus continues to expand as a leading innovation hub, attracting tech companies and startups, particularly in energy transition, health technology, and artificial intelligence sectors. The city's commitment to becoming climate-neutral by 2035 has spurred numerous green building projects and smart city initiatives, including advanced digital infrastructure with widespread high-speed internet and 5G connectivity. Additionally, the Forum Groningen cultural center serves as a modern venue combining conference facilities with cultural attractions, while ongoing renovations in the historic city center blend heritage preservation with contemporary business amenities. These developments, combined with Groningen's strategic position in the Northern Netherlands and its proximity to German markets, reinforce the destination's reputation as a forward-thinking, accessible, and innovation-driven location for business events.
Groningen is experiencing significant emerging trends in business events, with a strong focus on sustainability, innovation, and hybrid event formats that combine physical and digital participation. The destination is adapting by positioning itself as a knowledge hub, leveraging its prestigious university and thriving tech startup ecosystem to attract academic conferences, innovation summits, and corporate meetings focused on energy transition and smart city solutions. The city's commitment to becoming carbon-neutral by 2035 resonates with the growing demand for sustainable event venues, with many facilities implementing green certifications and eco-friendly practices. Groningen is also capitalizing on the shift toward authentic, experiential tourism by promoting its compact, bike-friendly city center, vibrant cultural scene, and unique blend of historic charm with modern infrastructure. The destination has invested in digitalization of its convention infrastructure and developed flexible meeting spaces that accommodate both traditional conferences and creative formats like unconferences and design thinking workshops, while its strategic location in the Northern Netherlands positions it as an accessible yet distinctive alternative to larger Dutch cities for business events.
Where you'll meet
Browse Groningen's catalogued venues by type: convention centres, hotels with meeting space, atypical and offsite spaces.
Groningen's primary convention and event venue is MartiniPlaza, a versatile large-scale facility that serves as the city's main convention center for hosting a wide range of business events. Located conveniently in the city center, MartiniPlaza offers multiple halls and meeting spaces totaling approximately 10,000 square meters of flexible event space, capable of accommodating conventions, trade shows, exhibitions, and conferences of various sizes. The venue features modern technical infrastructure, including state-of-the-art audiovisual equipment, high-speed internet connectivity, and adaptable room configurations that can host anywhere from intimate meetings to large-scale events with thousands of attendees. Additionally, the GroenBorgh Congress Centre provides complementary convention facilities, particularly suited for academic and professional conferences. Both venues benefit from Groningen's excellent accessibility via public transport and proximity to Amsterdam Schiphol Airport, making them attractive options for national and international event planners seeking professional convention facilities in the northern Netherlands.
Groningen offers several atypical venues that provide distinctive alternatives to traditional event spaces, showcasing the city's innovative character and rich history. The Suikerfabriek, a transformed sugar factory, stands as a prime example with its industrial charm and creative atmosphere, hosting conferences and business gatherings in a space that celebrates the region's manufacturing heritage. The Forum Groningen, while a modern cultural center, provides unconventional event spaces with its striking architecture and rooftop terraces offering panoramic city views. Historic options include various university buildings from the centuries-old University of Groningen, which blend academic gravitas with architectural beauty. The city's innovative spirit is further reflected in venues like converted warehouses in the harbor area and unique spaces within cultural institutions such as the Groninger Museum, where contemporary art provides an inspiring backdrop for business events. These venues collectively offer event planners the opportunity to create memorable experiences that reflect Groningen's blend of history, culture, and forward-thinking innovation.
Where they’ll stay
Groningen offers a diverse selection of hotels and resorts that cater to business events, combining modern accommodations with professional meeting facilities. The city features several notable venues including the NH Groningen Hotel de Ville, which provides contemporary meeting rooms and business amenities in the heart of the city, and the Martini Hotel Groningen, offering elegant event spaces with full-service catering and lodging options. The Apollo Hotel Groningen is another key player, featuring flexible conference facilities and comfortable guest rooms ideal for multi-day corporate events. Additionally, the Van der Valk Hotel Groningen-Hoogkerk provides extensive meeting spaces alongside resort-style amenities, while boutique options like the Prinsenhof Hotel combine historic charm with modern business facilities. These venues collectively offer a range of capacities from intimate boardroom meetings to larger conferences, all supported by on-site dining services, audio-visual equipment, and professional event coordination, making Groningen a well-equipped destination for business gatherings of various scales.
Getting there & around
Groningen is served by Groningen Airport Eelde (GRQ), a regional airport located approximately 10 kilometers south of the city center, which primarily offers connections to limited European destinations and holiday flights. For extensive international connectivity, event planners and international visitors typically utilize Amsterdam Airport Schiphol (AMS), one of Europe's major aviation hubs, located approximately 170 kilometers southwest of Groningen with a convenient direct train connection taking around 2.5 hours. Schiphol offers direct flights to over 300 destinations worldwide across all continents, making it an excellent gateway for international business event attendees traveling to Groningen. Additionally, other alternative airports include Bremen Airport (BRE) in Germany, about 150 kilometers away, and Düsseldorf Airport (DUS), approximately 200 kilometers distant, both offering good international connectivity. The well-developed Dutch railway system and road infrastructure ensure that reaching Groningen from these international airports is straightforward and efficient, with regular train services and coach connections available throughout the day.
Groningen, Netherlands offers convenient domestic airport connectivity primarily through Groningen Airport Eelde (GRQ), located approximately 10 kilometers south of the city center. While the airport mainly focuses on regional and European routes, domestic travelers can easily access Groningen via Amsterdam Airport Schiphol (AMS), the Netherlands' main international hub, which is situated about 180 kilometers southwest and reachable within 2-2.5 hours by direct train or car. The excellent Dutch rail network provides seamless connections between Schiphol and Groningen's central train station, with frequent high-speed services running throughout the day, making air-to-rail transfers efficient for domestic business travelers. Additionally, Rotterdam The Hague Airport and Eindhoven Airport serve as alternative gateways, though Amsterdam Schiphol remains the primary connection point for most national and international visitors traveling to Groningen for business events. The integrated transportation infrastructure ensures that event attendees can reach Groningen efficiently from any point within the Netherlands, with the added benefit of reliable public transportation options complementing air travel.
Groningen enjoys excellent train connectivity as a major railway hub in the northern Netherlands, with Groningen Central Station serving as the city's primary terminal. This modern station provides direct train services to all major Dutch cities, including Amsterdam (approximately 2.5 hours), Utrecht (2 hours), and Schiphol Airport (3 hours), operated by Nederlandse Spoorwegen (NS). The station offers frequent intercity and regional connections, with services running throughout the day to destinations such as Leeuwarden, Assen, and Zwolle. Additionally, international connectivity is available through connections at major hubs, linking Groningen to German cities like Bremen and beyond. The station's central location, just a short walk or bike ride from the city center and main conference venues, makes it highly accessible for business event attendees. With modern facilities, clear signage, and integrated public transport connections including buses and taxis at the station plaza, Groningen Central Station provides seamless arrival and departure experiences for event participants from across the Netherlands and Europe.
Groningen boasts an extensive and efficient public transportation network primarily operated by Qbuzz, featuring a comprehensive bus system that connects the city center with surrounding neighborhoods, business districts, and the province. The city is renowned for being one of the most bicycle-friendly destinations in the Netherlands, with dedicated cycling infrastructure that many residents and visitors use as their primary mode of transport. While Groningen doesn't have a tram or metro system, its compact city layout makes the bus network highly effective, with frequent services running throughout the day and multiple lines converging at the central Groningen railway station (Hoofdstation). The station serves as a major hub connecting the city to other Dutch destinations via NS (Nederlandse Spoorwegen) trains, while regional buses provide access to nearby towns and attractions. For event planners, the integrated OV-chipkaart payment system works seamlessly across all public transport options, and the city's commitment to sustainable mobility ensures reliable connections between hotels, conference venues, and key business locations, making it easy for delegates to navigate without requiring private vehicles.
In Groningen, Netherlands, informal transportation options are abundant and well-suited to the city's compact, accessible layout. Taxis are readily available throughout the city center and can be hailed on the street, booked via phone, or accessed at designated taxi stands near major venues and the central station. Ride-sharing services like Uber and Bolt operate in Groningen, providing convenient app-based transportation for event attendees. However, the city is particularly renowned for its cycling culture, with numerous bike rental shops and bike-sharing schemes such as Swapfiets offering easy access to bicycles, making cycling one of the most popular and efficient ways to navigate the destination. Additionally, e-scooter sharing services are available in certain areas, providing a flexible option for short-distance travel. The city's flat terrain and extensive network of dedicated bike lanes make these informal transportation modes not only practical but also an authentic way to experience Groningen like a local, perfect for event planners looking to offer attendees sustainable and engaging mobility options.
Groningen is renowned as one of the Netherlands' most pedestrian-friendly cities, featuring an extensive network of well-maintained walkways, clearly marked pedestrian crossings, and barrier-free accessible routes throughout the city center. The historic downtown area is largely car-free, creating a safe and pleasant environment for event attendees to navigate on foot between venues, hotels, restaurants, and attractions. The compact city layout means most business event locations, including the Martiniplaza convention center and numerous hotels, are within comfortable walking distance of each other, typically 10-20 minutes apart. Pedestrian infrastructure includes wide sidewalks with tactile paving for visually impaired visitors, abundant signage in multiple languages, and numerous pedestrian priority zones. The flat terrain characteristic of the Netherlands makes Groningen particularly accessible for all mobility levels, while the well-designed public spaces, such as the Grote Markt square and surrounding streets, seamlessly connect key business districts with cultural and dining areas, enabling event planners to easily organize walking tours and delegate activities without requiring additional transportation.
Beyond the meeting room
What delegates do between sessions, and the social-program ingredients Groningen offers.
Groningen boasts a vibrant arts and culture scene that reflects both its rich history and contemporary creative energy. The city is home to the renowned Groninger Museum, an architectural landmark featuring modern and contemporary art, fashion, and design exhibitions, while the historic Martinitoren tower symbolizes centuries of cultural heritage. Groningen's thriving music culture ranges from classical performances at the De Oosterpoort venue to its famous position as a breeding ground for Dutch indie and pop music, earning it the title of "Metropolis of the North." The city hosts numerous festivals throughout the year, including Noorderzon Performing Arts Festival and Eurosonic Noorderslag, Europe's largest showcase festival for emerging music talent. The creative industries flourish here, supported by the presence of the Minerva Art Academy and a young, dynamic population driven by student culture from the University of Groningen. Local artistic expressions are evident in the city's street art, innovative design studios, and progressive theater companies, while traditional practices are preserved through museums and cultural institutions that celebrate Groningen's distinct regional identity within the Netherlands. This combination of historical preservation and contemporary innovation creates a distinctive cultural atmosphere that makes Groningen an inspiring destination for business events seeking an authentic Dutch cultural experience with a modern, youthful edge.
Groningen's food and culinary heritage beautifully blends traditional Dutch practices with innovative contemporary cuisine, reflecting centuries of northern Netherlands farming culture and maritime trade. The region is renowned for its mustard production, with Abraham's Mosterdmakerij being a historic mustard mill still operating today, while traditional dishes like "spekdik" (a smoked bacon pancake) and "Groninger koek" (a dense, spiced honey cake) showcase the area's rural roots. The city's culinary scene has evolved to embrace sustainable practices and local sourcing, with farm-to-table restaurants highlighting Groningen's agricultural bounty including potatoes, sugar beets, and dairy products. The province's proximity to the Wadden Sea also influences its cuisine with fresh fish and seafood, particularly mussels and shrimp. Modern Groningen has developed a vibrant food culture with numerous craft breweries, specialty coffee roasters, and international eateries, while maintaining strong connections to its authentic flavors through traditional markets like the Vismarkt and annual food festivals that celebrate both heritage recipes and culinary innovation, making it an appealing destination for event planners seeking authentic Dutch gastronomic experiences.
Groningen boasts several prominent cultural institutions that showcase its rich artistic and historical heritage. The Groninger Museum, an architectural landmark designed by Alessandro Mendini, is the city's premier art museum featuring collections ranging from ancient artifacts to contemporary and modern art, including works from the CoBrA movement and regional Groninger art. The University Museum offers insights into natural history, ethnology, and the history of science, while the Noordelijk Scheepvaartmuseum (Northern Maritime Museum) documents the region's maritime heritage and shipbuilding traditions. The Stripmuseum Groningen celebrates comic art and graphic novels in the Netherlands. For performing arts, the Grand Theatre serves as a major venue for theater, dance, and musical performances, while Vera and SPOT Groningen are important spaces for contemporary music and cultural events. Additionally, the Forum Groningen, a striking modern cultural center opened in 2019, houses exhibition spaces, a cinema, and the city library, serving as a dynamic hub for culture, knowledge, and innovation in the heart of the city.
Groningen offers a variety of natural attractions that showcase the beauty of the northern Netherlands landscape. The city and province feature the picturesque Lauwersmeer National Park, a UNESCO designated dark sky area and former inland sea that now serves as a haven for birdwatching and water sports. The Hondsrug UNESCO Geopark presents unique geological formations dating back to the Ice Age, with historic boulder fields and ancient stream valleys. Visitors can explore the expansive Westerwolde region with its rolling countryside, forests, and traditional Dutch hedgerow landscapes. The Groningen coastline along the Wadden Sea, another UNESCO World Heritage site, offers stunning mudflats, salt marshes, and opportunities to visit the nearby Wadden Islands such as Schiermonnikoog. The city itself features beautiful parks including the Prinsentuin and Noorderplantsoen, providing green spaces perfect for outdoor meetings and events, while the surrounding countryside is characterized by peaceful polder landscapes crisscrossed by cycling paths and dotted with historic windmills and waterways.
Groningen experiences a temperate maritime climate characterized by mild summers and cool winters, typical of the northern Netherlands. The destination sees relatively moderate temperatures year-round, with summer months (June-August) averaging 17-20°C (63-68°F) and winter months (December-February) ranging from 2-6°C (36-43°F). The region experiences fairly distributed rainfall throughout the year, with approximately 800-900mm annually, and humidity levels tend to be moderately high due to proximity to the North Sea and inland waterways. Spring (March-May) and autumn (September-November) offer pleasant transitional weather with temperatures between 8-15°C (46-59°F), though visitors should be prepared for occasional rain and wind, particularly during autumn and winter months. The climate allows for year-round business events, with summer offering the most favorable outdoor conditions, while the shoulder seasons provide comfortable temperatures for both indoor and outdoor activities, making Groningen a flexible destination for event planning throughout the calendar year.
Groningen experiences distinct seasonal patterns in tourism and business events, with peak activity occurring during the spring (April-June) and autumn (September-November) months when the city's vibrant student population from the University of Groningen creates a dynamic atmosphere and numerous academic conferences and symposia take place. The summer months (July-August) see increased leisure tourism, though business event activity typically decreases as many locals take holiday. Major events punctuating the calendar include Noorderzon Performing Arts Festival in August, Eurosonic Noorderslag music festival in January (a significant draw for the music industry), and various innovation and tech conferences throughout the year reflecting the city's focus on energy transition and sustainable development. Winter months (December-February) generally represent the low season for both tourism and business events, though the festive period around Christmas and New Year brings some activity. The city's compact nature, strong connectivity, and modern congress facilities at venues like Martiniplaza make it an attractive year-round destination for mid-sized corporate meetings and association conferences, particularly in the energy, health innovation, and education sectors.
Budget context
For business event attendees visiting Groningen in the Netherlands, anticipated costs are generally moderate compared to other major European destinations. Accommodation typically ranges from €80-150 per night for mid-range hotels, with meals averaging €15-25 for lunch and €25-40 for dinner at standard restaurants. Local transportation within the compact city center is quite affordable, with bike rentals available for approximately €10-15 per day, while taxis cost around €2.50 base fare plus €2-3 per kilometer. Daily essentials and incidentals, including coffee breaks and local transport, typically add another €20-30 per day. Overall, a business event attendee can expect to spend approximately €150-250 per day for a comfortable stay in Groningen, making it a cost-effective destination that offers good value for money while maintaining high-quality services and amenities suitable for professional events.
Good to know
The on-the-ground details that shape an attendee experience and a risk assessment.
For business events in Groningen, Netherlands, attire typically follows smart-casual to business formal standards, depending on the event's nature. The Dutch business culture values practicality and modesty over ostentation, so opt for well-tailored, conservative clothing in neutral colors. Men should consider dress trousers with a button-down shirt and blazer, adding a tie for more formal occasions, while women can wear business suits, tailored dresses, or smart separates with closed-toe shoes. Given Groningen's temperate maritime climate with frequent rainfall and cool temperatures, particularly from autumn through spring, layering is essential—bring a quality raincoat or umbrella and consider weather-appropriate footwear. The city has a relaxed, progressive atmosphere as a university town, so while business professional attire is respected for formal conferences and corporate meetings, many events, especially those in the creative or tech sectors, embrace smart-casual styling. Err on the side of being slightly more formal for initial meetings, as you can always dress down for subsequent gatherings, and remember that the Dutch appreciate punctuality and authenticity over fashion statements.
In Groningen, Netherlands, casual dress follows the typical Dutch approach of practical, comfortable, and understated style. Given the maritime climate with mild summers and cool, damp winters, layering is essential—think jeans or casual trousers paired with comfortable shirts, sweaters, or hoodies, and always have a waterproof jacket on hand as rain is frequent year-round. The city has a strong cycling culture, so functional footwear like sneakers or comfortable boots is highly recommended. Dutch fashion tends toward minimalism with neutral colors and quality basics rather than flashy or overly formal attire. During business events, smart casual is generally appropriate unless otherwise specified, meaning neat jeans or chinos with a collared shirt or blouse work well for most occasions. In summer months (June-August), lightweight layers are ideal as temperatures range from 17-22°C (63-72°F), while winter visitors should pack warm sweaters, scarves, and weather-resistant outerwear for temperatures around 2-6°C (36-43°F). Overall, Groningen embraces a relaxed, practical dress code that prioritizes comfort and functionality over formality, reflecting the city's youthful, student-friendly atmosphere and unpretentious Dutch culture.
When traveling to Groningen in the Netherlands for a business event, pack layers of clothing suitable for mild, changeable weather, including a waterproof jacket as rain is common year-round, along with comfortable walking shoes for navigating the city's bike-friendly streets and historic center. Bring essential business attire for meetings and events, keeping in mind that Dutch business culture tends toward smart-casual rather than overly formal dress. Don't forget your passport or EU ID card, travel adapters for European Type C/F electrical outlets (230V), and any necessary business documents, presentation materials, or electronic devices with chargers. Consider packing a reusable water bottle and a small day bag for exploring the city between meetings. While Groningen is well-equipped with modern amenities and most items can be purchased locally if forgotten, having a basic first-aid kit, any prescription medications, and travel insurance documents is advisable. If cycling is part of your plan—highly recommended in this bike-centric city—casual, weather-appropriate clothing and possibly a small lock for rentals would be useful additions to your packing list.
For Groningen, Netherlands, there are no significant areas that require strict avoidance, as the city is generally very safe for business travelers and event attendees. However, visitors should exercise standard urban caution in the area around Groningen's central train station (Hoofdstation) during late evening hours, where occasional petty theft or pickpocketing can occur, particularly targeting distracted travelers. The Paddepoel district, while residential and safe during daytime, may feel less welcoming to unfamiliar visitors at night due to limited lighting and fewer amenities. Additionally, some industrial areas on the city's outskirts and certain parks after dark may be less patrolled and thus warrant basic precautionary awareness. Overall, Groningen maintains high safety standards typical of Dutch cities, and event planners can confidently accommodate delegates throughout the city center and main business districts with standard safety protocols in place.
Groningen offers excellent international-standard healthcare through facilities such as the University Medical Center Groningen (UMCG), one of the largest and most advanced hospitals in the Netherlands, providing comprehensive medical care with state-of-the-art technology and research capabilities. The UMCG meets rigorous European and international healthcare standards, offering specialized departments across all medical disciplines, 24/7 emergency services, and multilingual support with English-speaking medical staff readily available to assist international visitors and event attendees. Additional healthcare facilities in Groningen, including Martini Hospital, also maintain high-quality standards and provide accessible medical care with modern equipment and internationally trained physicians, ensuring that business event participants and international visitors receive reliable, safe, and professional healthcare services throughout their stay in the city.
Groningen offers comprehensive language services to support international business events, with professional translation and interpretation providers available throughout the city and region. The Netherlands' strong multilingual culture is reflected in Groningen's service offerings, where English is widely spoken as a business language, and professional interpreters can be arranged for numerous languages including German, French, Spanish, Chinese, and many others. Local DMOs and convention bureaus can connect event planners with certified translation agencies and simultaneous interpretation equipment providers who specialize in conferences, meetings, and corporate events. These services include document translation, consecutive and simultaneous interpretation, technical equipment rental (such as interpretation booths and headsets), and localization support for event materials and signage. Many venues in Groningen have established partnerships with language service providers and can facilitate arrangements as part of their event packages, ensuring seamless multilingual communication for international delegates and participants attending business events in this vibrant university city.
Proven ground
Recent performance and the events Groningen is known for hosting.
Groningen has demonstrated strong event performance capabilities through its successful hosting of various international business events, leveraging its compact, accessible city layout and modern infrastructure. The destination has consistently achieved high participant satisfaction rates, particularly praised for its efficient public transportation, cycling-friendly infrastructure, and the seamless integration of historic venues like the Martiniplaza convention center with contemporary facilities. Recent events have shown positive economic impact on the local economy, with strong attendance rates driven by Groningen's reputation as a vibrant university city that combines professional meeting spaces with rich cultural experiences. The destination's ability to accommodate diverse event sizes, from intimate corporate meetings to larger conferences, has been enhanced by its growing hotel capacity and the concentration of venues within walking distance, contributing to positive feedback from event organizers who value the destination's manageable scale, innovative spirit, and the high engagement levels of participants who appreciate both the professional facilities and the authentic Dutch atmosphere.
Groningen hosts several significant annual business events that attract international professionals and industry leaders. Notable among these is the Eurosonic Noorderslag (ESNS), held each January, which combines Europe's largest showcase festival and conference for European music, drawing thousands of music industry professionals, delegates, and media representatives. The city also hosts the annual Groningen Innovation Festival, celebrating entrepreneurship and technological innovation in the northern Netherlands. Additionally, the University of Groningen and its medical center regularly organize international academic conferences and symposiums throughout the year, particularly in fields such as sustainable energy, healthy ageing, and life sciences. The Martiniplaza convention center serves as a key venue for regional trade shows and business exhibitions, including events focused on agriculture, construction, and SME development. These recurring events position Groningen as an emerging hub for knowledge exchange, innovation, and cross-sector collaboration in the northern European business landscape.
Groningen has established itself as a premier business events destination through numerous successful conferences and corporate gatherings, with event organizers consistently praising the city's compact and walkable layout, innovative venues, and exceptional local support services. Past clients have highlighted the seamless collaboration with MartiniPlaza Congress Centre and Forum Groningen, noting the professional expertise of local suppliers and the warm hospitality of the Groningen community. The city's young, dynamic atmosphere—driven by its large student population—combined with its sustainable infrastructure and cutting-edge facilities has earned particular recognition from international associations and corporate planners. Event participants frequently commend the destination's unique blend of historic charm and modern innovation, with many testimonials emphasizing the high-quality accommodation options, excellent connectivity, and the memorable cultural experiences that enhance networking opportunities. Case studies from recent medical congresses, technology summits, and corporate retreats demonstrate Groningen's ability to deliver cost-effective solutions without compromising on quality, with post-event surveys consistently showing high satisfaction rates regarding venue quality, accessibility, and the overall delegate experience in this vibrant Northern Netherlands destination.
Groningen hosts several major annual events that attract both national and international visitors, with the city's cultural calendar highlighted by the Noorderzon Performing Arts Festival, typically held in August in the stunning Noorderplantsoen park, drawing over 150,000 visitors who enjoy theater, music, dance, and visual arts performances. Another key event is Eurosonic Noorderslag in January, Europe's premier showcase festival for emerging music talent, which transforms the city center into a vibrant music hub with 300+ acts across 40 venues and attracts approximately 40,000 attendees including 4,000 music industry professionals from over 400 companies worldwide. The Groningen Marathon in October brings thousands of runners through the scenic city streets and surrounding countryside, while the Groninger Museum's rotating exhibitions and the annual Bevrijdingsfestival (Liberation Festival) on May 5th in the Stadspark celebrate freedom with free concerts attracting around 60,000 visitors. The featured event of the year is often Eurosonic Noorderslag due to its significant international impact on the music industry, its economic boost to local businesses during the typically quiet winter season, and its role in positioning Groningen as a leading cultural destination for business events and conferences in the creative industries sector.
Responsible events
How Groningen supports greener events and channels their value back into the community.
Groningen demonstrates strong commitment to sustainability in business events through its comprehensive green infrastructure and forward-thinking policies. The city actively promotes eco-friendly venues, many of which hold sustainability certifications such as Green Key, and encourages the use of sustainable catering with locally-sourced, organic produce. Groningen's extensive cycling infrastructure—being one of the most bike-friendly cities in the world—provides low-carbon transportation for event attendees, while the city's venues increasingly incorporate energy-efficient technologies, waste reduction programs, and circular economy principles. The destination supports event organizers through its participation in regional sustainability networks and offers guidance on minimizing environmental impact through initiatives like the use of renewable energy, digital event solutions to reduce paper waste, and partnerships with suppliers committed to sustainable practices. As part of the broader Dutch commitment to environmental stewardship, Groningen aims to be climate-neutral and continues to develop innovative solutions that make it an attractive destination for organizations seeking to host responsible, sustainable business events.
Groningen demonstrates strong environmental protection through its comprehensive sustainability initiatives and forward-thinking policies. The city has established itself as a leader in green urban development, with ambitious climate goals including becoming carbon-neutral by 2035. Key measures include extensive cycling infrastructure (with over 60% of trips made by bicycle, reducing emissions significantly), promotion of renewable energy sources, and strict waste management programs with high recycling rates. The destination has implemented green building standards, maintains expansive urban green spaces and parks, and actively protects the Wadden Sea UNESCO World Heritage site in the northern province. Groningen also features sustainable public transportation systems, encourages eco-friendly business practices, and has created nature conservation areas around the city. The local government works closely with businesses and the university to develop innovative environmental solutions, making Groningen an attractive destination for event planners seeking venues aligned with sustainability values and environmental responsibility.
Groningen has made significant sustainable investments positioning itself as a forward-thinking destination for business events. The city has invested heavily in renewable energy infrastructure, including solar panels on public buildings and a district heating network powered by sustainable sources, supporting its goal to become climate-neutral by 2035. Major transportation investments include expanded cycling infrastructure (with over 60% of inner-city trips made by bike), electric public transport, and improved rail connections to reduce carbon emissions. The city has developed the Suikerunie complex and Forum Groningen as modern, energy-efficient meeting venues that meet high sustainability standards. Groningen has also invested in green urban development projects like the revitalization of the Ebbingekwartier district with sustainable housing and business spaces, while supporting its knowledge economy through partnerships between the University of Groningen and local businesses focused on innovation in sustainability, life sciences, and smart city solutions. These investments not only reduce environmental impact but also strengthen Groningen's economic competitiveness and social wellbeing, creating an attractive ecosystem for business events centered on innovation and sustainability.
Groningen demonstrates strong commitment to local economic and community impact through business events by actively partnering with local suppliers, hospitality providers, and cultural institutions to ensure event spending circulates within the regional economy. The city's convention bureau works closely with Groningen's knowledge institutions, including the University of Groningen and Hanze University of Applied Sciences, to create meaningful connections between international conferences and local innovation ecosystems, particularly in fields like sustainable energy, healthy aging, and life sciences. Through initiatives like "Meet in Groningen - Meet the City," business event attendees are encouraged to engage with local businesses, social enterprises, and community projects, while the destination prioritizes venues and services that employ local residents and source regional products. The city also leverages business events as catalysts for urban regeneration and sustainable development, integrating meetings industry growth with broader community goals around livability, accessibility, and environmental responsibility, ensuring that economic benefits from business tourism contribute directly to the well-being of Groningen's residents and the long-term vitality of the region.
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