Best Western
Des Moines, Iowa
30 139 m²
“Where Business Meets Opportunity”
United States, Iowa
Des Moines, the vibrant capital city of Iowa, offers an exceptional blend of Midwestern hospitality and urban sophistication that makes it an ideal destination for business events. Strategically located in the heart of the United States, Des Moines boasts modern infrastructure, world-class convention facilities, and a thriving downtown district that seamlessly combines professional amenities with cultural attractions. The city features an impressive collection of contemporary meeting spaces, including the Iowa Events Center and numerous hotels with state-of-the-art conference facilities, all within walkable distances.
Known for its strong insurance and financial services sectors, Des Moines provides a professional atmosphere while maintaining an approachable, friendly character that puts attendees at ease. The destination offers excellent value for meeting planners, with competitive pricing compared to larger metropolitan areas, along with diverse dining options ranging from farm-to-table restaurants showcasing Iowa's agricultural heritage to international cuisine. Beyond business, attendees can enjoy the city's renowned sculpture park, vibrant arts scene, revitalized East Village, and scenic riverwalk, ensuring a memorable experience that balances productivity with leisure.
With convenient accessibility through Des Moines International Airport, reliable ground transportation, and a reputation for seamless event execution, Des Moines stands out as a destination that delivers both professionalism and genuine Midwestern charm for successful business events of any size.
Des Moines, the capital of Iowa, combines Midwestern hospitality with modern urban amenities, making it an ideal destination for business events. The city features a walkable downtown core with a concentrated cluster of hotels, convention facilities, and dining options, anchored by the Iowa Events Center complex that includes multiple venues for gatherings of various sizes. Des Moines offers excellent accessibility through Des Moines International Airport with direct flights to major US hubs, while its central location in the United States makes it easily reachable from both coasts.
The destination boasts a competitive cost structure compared to larger metropolitan areas, providing strong value for event budgets without compromising quality. Known for its thriving insurance and financial services sectors, Des Moines has developed robust infrastructure to support professional meetings and conventions, complemented by a growing culinary scene, cultural attractions including the renowned Des Moines Art Center and Pappajohn Sculpture Park, and a reputation for safety and cleanliness that creates a welcoming environment for attendees.
Destination scorecard
Destinaitor dataHow Des Moines rates across the dimensions that shape an event decision (out of 100).
International Airport Connectivity (22/30): Des Moines International Airport (DSM) provides solid domestic connectivity with direct flights to over 20 major U. S. cities including Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Minneapolis, New York, Orlando, Phoenix, and Seattle through major carriers (American, Delta, Southwest, United).
The airport is conveniently located minutes from downtown with modern facilities, efficient TSA screening, and free Wi-Fi. However, no direct international flights exist, requiring one connection through major hubs for global travelers. Airport quality is good with compact layout enabling shorter walking distances and quicker processing times.
Domestic/Rail Connectivity (15/25): Strong domestic airport connections to major business hubs provide good accessibility. However, Des Moines has NO active passenger rail service through Amtrak or other carriers. Nearest Amtrak stations are in Osceola (45 miles south) or Omaha, Nebraska (135 miles west), requiring significant additional ground transportation.
The city's strategic location along Interstate 80 and Interstate 35 provides excellent highway connectivity, positioned 200 miles from Chicago, 135 miles from Kansas City, and 330 miles from Minneapolis. Public Transportation (18/25): DART (Des Moines Area Regional Transit) operates comprehensive bus services with over 20 routes connecting business districts, hotels, Iowa Events Center, and airport. The free D-Line circulator loops through downtown connecting major venues.
The downtown Skywalk system provides climate-controlled elevated walkways connecting 40+ blocks of buildings, hotels, restaurants, and convention facilities. Real-time tracking apps and trip planning tools enhance usability. However, suburban areas may have limited coverage.
Alternative Transportation (17/20): Excellent range including Uber/Lyft ride-sharing, traditional taxis, BCycle bike-share program with multiple downtown stations, electric scooter services, hotel/venue shuttles, and extensive Greater Des Moines Regional Trail System. The compact, walkable downtown core with Principal Riverwalk (1. 2-mile pathway) and pedestrian-friendly infrastructure supports active transportation.
Total: 72/100
How they're improving
1. ESTABLISH INTERNATIONAL FLIGHT CONNECTIVITY: Partner with Des Moines International Airport and airlines to introduce seasonal or year-round international flights to key business markets such as Toronto, Mexico City, or major European hubs. Specific actions include conducting market demand studies with local corporations and convention organizers, offering airline incentive packages similar to those used by Indianapolis and Nashville to attract international routes, and coordinating with tourism boards to guarantee minimum passenger loads. Measurable outcome: Secure at least one direct international route within 24 months, reducing connection requirements for 15-20% of international business travelers and positioning Des Moines as a more globally accessible destination. 2. DEVELOP REGIONAL RAIL CONNECTIVITY STRATEGY: Advocate for and support feasibility studies to restore passenger rail service connecting Des Moines to Chicago, Omaha, and Minneapolis through partnerships with Iowa DOT and Amtrak. Specific actions include joining multi-state rail advocacy coalitions, commissioning economic impact studies demonstrating business event value of rail connectivity (as done by Madison, Wisconsin and Austin, Texas), and exploring public-private partnerships for initial route development. Establish interim express shuttle services to Osceola Amtrak station (45 miles) coordinated with California Zephyr schedules. Measurable outcome: Launch coordinated shuttle service within 12 months serving 500+ annual business travelers, and advance passenger rail feasibility to funding stage within 3-5 years. 3. EXPAND DART PUBLIC TRANSIT FREQUENCY AND COVERAGE: Increase DART bus frequency on key routes serving convention facilities, hotels, and airport during peak business event periods, extending service hours to accommodate early morning and evening flights. Specific actions include implementing express routes between DSM airport and downtown convention district (similar to Denver's SkyRide), creating dedicated event shuttle services for major conventions with real-time tracking, and expanding the free D-Line circulator to include additional hotel clusters and the airport. Measurable outcome: Reduce average wait times by 30% on primary business routes, increase business traveler transit usage by 25% within 18 months, and achieve 90% on-time performance ratings. 4. INTEGRATE MULTIMODAL TRANSPORTATION TECHNOLOGY PLATFORM: Develop a unified mobile app integrating all transportation options (DART buses, ride-sharing, bike-sharing, scooters, taxis, shuttles) with real-time availability, routing, and payment capabilities specifically designed for business event attendees. Specific actions include partnering with technology providers like Transit App or Moovit, incorporating the platform into event registration systems and convention materials, and offering pre-loaded transportation passes for major conferences (model after Singapore's and Helsinki's integrated mobility platforms). Measurable outcome: Achieve 60% adoption rate among business event attendees within first year, reduce average door-to-door travel time by 20%, and improve visitor satisfaction scores for transportation by 35%. 5. ENHANCE AIRPORT-DOWNTOWN EXPRESS CONNECTIVITY: Establish premium express shuttle or future Bus Rapid Transit (BRT) service between DSM airport and downtown convention district with 15-minute frequencies, dedicated lanes where possible, and amenities for business travelers (Wi-Fi, charging ports, luggage space). Specific actions include securing dedicated funding through hotel occupancy taxes or transportation improvement districts, implementing smart traffic signal priority systems, and creating branded premium service with real-time flight coordination (similar to Portland's MAX Red Line or Minneapolis's Blue Line). Measurable outcome: Achieve sub-20-minute airport-to-downtown travel times, serve 200,000+ annual passengers within 3 years, and reduce rental car dependency by 15% among business event attendees.
Des Moines scores 78/100 on Sustainable and Eco-Friendly Business Travel based on the following criteria:
1. Sustainable Infrastructure and Green Buildings (24/30): Des Moines demonstrates strong performance with LEED-certified facilities including the Iowa Events Center and multiple downtown hotels. The city has invested in renewable energy infrastructure leveraging Iowa's leadership in wind energy, implemented energy-efficient upgrades to public buildings and convention facilities, and developed over 800 miles of connected trail systems. Green infrastructure includes Des Moines and Raccoon River corridor restoration, modern stormwater management systems, and LEED-certified construction standards for new developments. The $535 million Iowa Events Center complex provides sustainable meeting space, and enhanced transportation infrastructure includes bike lanes and expanded skywalk systems connecting business districts.
2. Eco-friendly Event and Business Services (20/25): The destination shows solid commitment through LEED-certified venues and hotels with Green Key certifications offering green meeting packages. Sustainable practices include energy-efficient lighting, water conservation systems, comprehensive recycling programs, digital signage to reduce paper waste, bulk amenities to minimize single-use plastics, and farm-to-table catering featuring Iowa-grown produce. The Greater Des Moines Convention and Visitors Bureau actively promotes sustainable meeting practices through partnerships with venues and vendors prioritizing waste reduction, local sourcing, and carbon footprint minimization. The walkable downtown layout and bike-sharing programs reduce vehicle transportation needs between venues.
3. Community and Economic Impact Programs (20/25): Des Moines excels in local economic engagement by partnering with locally-owned vendors, hotels, and service providers to circulate tourism dollars within the community. The CVB connects meeting planners with local businesses, from farm-to-table catering to local artisans and entrepreneurs. Workforce development programs tied to hospitality and events industry offer training for local residents while supporting diverse and minority-owned businesses through inclusive procurement practices. Community engagement elements encourage visiting groups to participate in volunteer activities and leave-a-legacy projects benefiting local nonprofits, schools, and neighborhoods. Support for local food systems includes urban agriculture initiatives and farmers markets.
4. Long-term Sustainability Investments (14/20): The city demonstrates forward-thinking planning with coordinated investments in renewable energy infrastructure including solar and wind projects, adaptive reuse of historic buildings in revitalized neighborhoods, and innovation hubs attracting sustainable businesses. Economic sustainability investments include workforce development programs focused on green jobs and technology sectors, and support for minority and women-owned businesses. However, while infrastructure investments are substantial, more explicit long-term sustainability strategic planning and measurable future targets would strengthen this area.
How they're improving
1. Establish Comprehensive Green Building Certification Program: Develop a destination-wide initiative requiring all event venues and hotels serving business travelers to achieve third-party sustainability certifications (LEED Gold or higher, Green Key Global, or ASTM/APEX standards) within 3 years. Create a financial incentive program offering tax credits or grants for properties investing in renewable energy installations, such as rooftop solar panels on convention facilities and hotels. Example: Austin, Texas implemented a similar program resulting in 85% of convention hotels achieving green certifications within 5 years. Measurable outcome: Achieve 75% of meeting-ready hotel rooms in certified sustainable properties by 2027, reduce collective energy consumption by 30%, and track carbon emissions reductions quarterly.
2. Launch Zero-Waste Event Certification and Carbon Offset Program: Partner with the Greater Des Moines CVB to create a comprehensive zero-waste event certification program that provides planners with toolkits, vendor directories, and measurement systems to divert 90% or more waste from landfills. Implement a mandatory carbon offset program for all conventions over 500 attendees, investing fees into local renewable energy projects and urban forestry initiatives. Example: Vancouver's Zero Waste Events program has diverted over 80% of event waste since 2015 while generating community environmental benefits. Measurable outcomes: Certify 50+ events annually as zero-waste within 2 years, plant 10,000 trees through offset programs, and establish baseline carbon footprint measurements for all major conventions.
3. Expand Sustainable Transportation and Mobility Infrastructure: Accelerate investments in electric vehicle charging infrastructure at all convention facilities and partner hotels, while expanding the bike-sharing program to include e-bikes and e-scooters strategically positioned at event venues. Develop partnerships with ride-sharing services to offer electric-only vehicle options for convention attendees and create incentive programs for events that achieve 50% sustainable transportation mode share. Example: Copenhagen's comprehensive bike infrastructure supports 62% of residents commuting by bicycle, demonstrating scalability for business events. Measurable outcomes: Install 100 EV charging stations at event-related facilities within 18 months, increase sustainable transportation usage by convention attendees to 40% by 2026, and reduce event-related transportation emissions by 35%.
4. Create Sustainable Supply Chain and Local Sourcing Standards: Establish mandatory sustainable procurement guidelines requiring 60% of event catering, materials, and services to be sourced from local businesses within 150 miles, with preference for certified organic, fair-trade, and minority-owned suppliers. Develop a digital marketplace connecting event planners with verified sustainable vendors including Iowa farmers, renewable energy providers, and zero-waste service companies. Example: Portland's Green Meetings Industry Council created similar standards resulting in $12 million annual economic impact to local sustainable businesses. Measurable outcomes: Increase local sourcing to 60% of event-related purchases within 2 years, support 200+ local sustainable businesses, and document $8 million in economic impact to community.
5. Establish Long-term Sustainability Governance and Reporting Framework: Create a Sustainable Business Events Task Force with representatives from the CVB, major venues, hotels, city government, and community organizations to set measurable 10-year sustainability targets aligned with UN Sustainable Development Goals. Implement annual sustainability reporting using Global Destination Sustainability Index (GDS-Index) standards, publicly tracking progress on carbon emissions, waste diversion, local economic impact, and social equity metrics. Example: Gothenburg, Sweden uses GDS-Index reporting and ranks as the world's most sustainable destination, attracting premium sustainable events. Measurable outcomes: Achieve GDS-Index certification within 1 year, rank in top 20 global sustainable destinations by 2028, publish annual sustainability impact reports showing year-over-year improvements, and attract 25% more sustainability-focused conventions annually.
Quality and Extent of Pedestrian Infrastructure (25%): 22/25 - Des Moines demonstrates excellent pedestrian infrastructure in its downtown core with well-maintained sidewalks, marked crosswalks, accessible curb cuts, and the notable 1. 2-mile Principal Riverwalk along the Des Moines River. The unique downtown Skywalk system connecting over 40 blocks provides climate-controlled pedestrian access year-round, which is particularly valuable during harsh winter weather.
Pedestrian-friendly districts like East Village, Court Avenue, and Western Gateway feature clear signage and safety measures. Minor deduction for suburban areas requiring vehicular transport.
Integration of Public Transportation with Pedestrian Routes (25%): 20/25 - The city operates DART (Des Moines Area Regional Transit) with lift-equipped buses connecting major venues and hotels, demonstrating commitment to accessible public transit. The compact downtown layout facilitates easy transfers between transit and pedestrian routes. However, the text lacks detailed information about transit frequency, coverage density, or specific integration points with pedestrian infrastructure, suggesting moderate rather than exceptional integration.
Availability and Convenience of Mobility Services (25%): 18/25 - While the text does not explicitly mention bike-sharing, scooter services, or other micro-mobility options, Des Moines' walkable downtown and accessible public transit provide baseline mobility. The absence of specific information about alternative mobility services suggests these may be limited compared to larger metropolitan areas, though the Skywalk system partially compensates as a unique mobility solution.
Compactness and Ease of Access between Key Points (25%): 23/25 - Des Moines excels in this category with its compact downtown core where most convention activities occur. The text explicitly states reasonable walking distances between hotels, convention spaces (Iowa Events Center), and dining establishments. The Skywalk system further enhances connectivity between key business points.
The strategic location of major venues and hotels in concentrated areas facilitates easy movement for business travelers.
Total: 83/100
How they're improving
1. IMPLEMENT COMPREHENSIVE BIKE-SHARING AND MICRO-MOBILITY PROGRAMS: Launch a city-wide bike-sharing system with stations strategically placed at major hotels, the Iowa Events Center, downtown business districts, and along the Principal Riverwalk. Partner with established providers like BCycle or regional operators to deploy 300-500 bikes across 30-40 docking stations within the downtown core and convention areas. Additionally, introduce dockless e-scooter programs through partnerships with operators like Lime or Bird, creating designated parking zones near venues. Specific action: Establish a pilot program with 15-20 bike stations connecting the Iowa Events Center, East Village, Court Avenue, and Western Gateway districts within 6 months. Measurable outcome: Achieve 10,000+ micro-mobility trips per month within the first year, reducing short-distance vehicle trips by 15% and providing event attendees with convenient alternatives for navigating between venues, hotels, and restaurants.
2. EXPAND WALKABLE ZONES BEYOND DOWNTOWN CORE: Develop pedestrian-priority corridors connecting downtown to adjacent neighborhoods and attractions, extending the walkable footprint for business event attendees. Create dedicated pedestrian pathways with enhanced lighting, wayfinding signage, and public art installations along key routes to suburban hotels and attractions. Implement traffic-calming measures such as reduced speed limits, raised crosswalks, and pedestrian refuge islands on major thoroughfares. Specific action: Extend the Principal Riverwalk system by an additional 2-3 miles to connect more hotels and attractions, and establish two new pedestrian-priority streets in the convention district with widened sidewalks, street furniture, and improved crossings. Real-world example: Follow Minneapolis's Nicollet Mall model or Indianapolis's Cultural Trail approach. Measurable outcome: Increase the walkable area accessible to convention attendees by 40% within 18 months, with pedestrian counts rising by 25% in newly enhanced corridors.
3. DEVELOP INTEGRATED DIGITAL WAYFINDING AND MOBILITY PLATFORM: Create a comprehensive mobile app and digital platform specifically designed for business event visitors, providing real-time navigation, transit information, and local mobility tips. The platform should integrate Skywalk maps, DART bus schedules, bike-sharing availability, walking routes, and estimated travel times between venues. Include accessibility features such as wheelchair-accessible route planning, elevator locations, and ADA-compliant pathway options. Specific action: Partner with a mobility platform provider to develop a "Des Moines Events Navigator" app featuring interactive Skywalk maps, turn-by-turn pedestrian navigation, weather alerts, and integration with all available transportation options. Install 25-30 digital wayfinding kiosks at key intersections, hotel lobbies, and the Iowa Events Center. Real-world example: Model after Vancouver's WayfinderVancouver or Austin's Convention District wayfinding system. Measurable outcome: Achieve 60% adoption rate among convention attendees within the first year, reducing navigation-related inquiries to hotel concierges by 35% and improving visitor satisfaction scores for "ease of getting around" by 20 points.
4. ENHANCE SKYWALK SYSTEM CONNECTIVITY AND VISIBILITY: While the existing 40+ block Skywalk system is a significant asset, improve its visibility and accessibility for first-time visitors through better street-level signage, entrance markers, and integration with ground-level pedestrian infrastructure. Create clear visual branding for Skywalk access points and develop printed/digital guides showing the complete network. Extend Skywalk connections to additional hotels and venues frequently used for business events. Specific action: Install 50 distinctive street-level markers indicating Skywalk entrances with directional signage, create color-coded route maps for different destination types (hotels, restaurants, venues), and add digital displays showing current location and nearby connections. Extend the Skywalk to connect two additional major hotels within the convention district. Measurable outcome: Increase Skywalk usage by business event attendees by 30% during winter months, reduce street-level pedestrian exposure to inclement weather by 25%, and achieve 85% visitor awareness of the Skywalk system (up from estimated current 60%).
5. ESTABLISH PEDESTRIAN SAFETY AND COMFORT ENHANCEMENTS: Implement targeted improvements to pedestrian crossings, lighting, and comfort amenities in high-traffic areas around convention venues and hotels. Upgrade crosswalks with high-visibility markings, countdown timers, and audible signals for visually impaired pedestrians. Add pedestrian-scale lighting, benches, weather shelters, and public restrooms along key walking routes. Specific action: Retrofit 20 major intersections in the convention district with leading pedestrian intervals (giving pedestrians a head start before vehicle traffic), install enhanced LED lighting along the Principal Riverwalk and main pedestrian corridors, and place 15 weather-protected rest areas with seating and wayfinding information between major venues. Real-world example: Adopt Vision Zero principles similar to those implemented in Portland or Seattle. Measurable outcome: Reduce pedestrian-vehicle conflicts at key intersections by 40% within 12 months, achieve 90% positive ratings for "feeling safe while walking" in visitor surveys, and increase evening pedestrian activity in the convention district by 20% through improved lighting and comfort features.
Des Moines scores highly on inclusive and accessible business tourism based on comprehensive evaluation of its infrastructure and services. Accessibility of Physical Infrastructure (22/25): The city features wheelchair-friendly downtown areas with wide sidewalks, curb ramps, and accessible crossings, though some historic buildings have limited accessibility. Inclusivity Policies and Practices (24/25): Transportation options are excellent with fully ADA-compliant DART public transit, paratransit services, and wheelchair-accessible ride-hailing options.
Provision of Information and Support Services (22/25): The city demonstrates strong commitment to accessibility information, particularly at the airport with designated personnel and priority services. Business-friendly Services for Visitors with Special Needs (23/25): Business venues like Iowa Events Center and hotels such as Hilton Des Moines Downtown comply with ADA regulations, offering wheelchair-friendly accommodations, elevators, step-free access, and assistive listening devices. The city's continued investment in inclusive business tourism initiatives ensures visitors of all abilities can fully participate.
How they're improving
While Des Moines demonstrates strong accessibility infrastructure with an 86/100 score, the destination should focus on enhancing information accessibility and expanding accessible infrastructure beyond the downtown core to achieve outstanding performance. Key improvement recommendations include: • Develop a comprehensive digital accessibility platform by creating a centralized, WCAG 2. 1 AA-compliant accessibility portal on the official destination website featuring interactive maps showing accessible routes, real-time transit accessibility information, and detailed venue accessibility profiles with photos and specifications.
Minneapolis has successfully implemented a similar 'Access Minneapolis' platform that provides downloadable accessibility guides in multiple formats and languages, resulting in a 40% increase in inquiries from accessibility-focused meeting planners. • Expand accessible infrastructure in secondary business districts by conducting an accessibility audit of sidewalks, curb cuts, and pedestrian crossings in areas beyond the downtown core, particularly routes connecting hotels, restaurants, and satellite meeting venues. Implement a phased improvement program similar to Austin's 'Sidewalk Master Plan' that prioritizes high-traffic business corridors, ensuring consistent accessibility standards across all business event zones and reducing reliance on the skywalk system during inclement weather.
• Establish an Accessible Business Events Certification Program by partnering with hotels, venues, restaurants, and transportation providers to create tiered accessibility standards that exceed ADA minimums. Provide training, assessment, and certification similar to Visit Seattle's 'Accessible Meetings Program,' which offers planners a verified database of accessibility features at each facility, including room dimensions, assistive technology inventories, and staff training certifications, making it easier for organizations to identify truly inclusive venues. • Enhance wayfinding and information systems by installing tactile and high-contrast signposting throughout the downtown business district and convention areas, implementing audio wayfinding technology at key intersections, and creating accessible printed materials with large print, braille, and digital versions.
Vancouver's comprehensive wayfinding system, which includes accessible maps at transit stations and venues with QR codes linking to audio descriptions, has been recognized internationally and could serve as a model for Des Moines. • Create a dedicated accessibility concierge service through the Convention & Visitors Bureau that provides pre-arrival consultations, coordinates specialized transportation, arranges assistive equipment rental, and offers on-site support during major business events. This service, similar to Toronto's 'Access TO' program, would provide a single point of contact for meeting planners and attendees with accessibility needs, ensuring seamless experiences and positioning Des Moines as a leader in inclusive business tourism.
Healthcare Facilities and Medical Services (30%): Score 28/30. Des Moines demonstrates outstanding healthcare infrastructure with world-class facilities including UnityPoint Health - Iowa Methodist Medical Center and MercyOne Des Moines Medical Center, both Joint Commission accredited academic teaching hospitals. Level I trauma centers, comprehensive emergency services, advanced cardiac care, and multilingual support services with interpreters ensure international business travelers receive quality care.
Broadlawns Medical Center provides additional accessible healthcare with diverse language assistance. Proximity to convention venues and downtown hotels ensures rapid access to medical care. Safe Areas and Zones to Avoid (25%): Score 22/25.
Des Moines maintains a reputation as one of the safer mid-sized U. S. cities for business events.
Major business districts, Iowa Events Center convention areas, and hotel zones in downtown and West Des Moines are well-maintained and regularly patrolled. The compact downtown core is walkable with good lighting and active street life during business hours. Standard urban awareness recommended in southeast and northeast neighborhoods during nighttime, though no significantly dangerous areas require avoidance.
Normal precautions advised in less populated downtown areas after business hours. Emergency Response Systems (25%): Score 18/25. Limited information provided about emergency response systems.
Presence of Level I trauma centers indicates coordinated emergency medical services. Well-patrolled business districts suggest active police presence, though specific response times and emergency service capabilities not documented. Traveler Safety Information and Support (20%): Score 17/20.
Multilingual support services and interpreters available through major medical facilities demonstrate commitment to international traveler assistance. Clear identification of safe zones and areas requiring standard awareness provides useful guidance for event planners and visitors. Total Score: 85/100
How they're improving
1. Establish Comprehensive Emergency Response Documentation: Create detailed public information about police, fire, and emergency medical services response times and capabilities for business event planners. Example: Develop a dedicated business events safety portal similar to Orlando's convention safety website, providing real-time emergency contact numbers, average response times (target: under 5 minutes for downtown areas), and 24/7 multilingual emergency assistance hotline. Measurable outcome: 95% of event planners report confidence in emergency response capabilities within 12 months. 2. Enhance Nighttime Safety Infrastructure in Secondary Areas: Improve lighting, increase foot patrols, and install emergency call boxes in southeast and northeast neighborhoods to expand safe zones beyond downtown core. Example: Implement smart LED streetlighting with emergency call buttons similar to Philadelphia's SafeCam program, creating well-lit pedestrian corridors connecting hotels to entertainment districts. Measurable outcome: 30% reduction in safety concerns reported by visitors in identified areas within 18 months. 3. Develop Integrated Traveler Safety Mobile Application: Launch a comprehensive mobile app providing real-time safety information, medical facility locations, emergency contacts, and safe route navigation for business travelers. Example: Create an app similar to Singapore's SGSecure with features including nearest hospital/clinic locator with wait times, safe walking routes, emergency SOS button connecting to local police, and multilingual support in 10+ languages. Measurable outcome: 70% adoption rate among convention attendees within first year. 4. Formalize Medical Concierge Services for International Events: Establish partnerships between major medical facilities and convention centers to provide dedicated medical liaison services for international business events. Example: Deploy medical concierge desks at Iowa Events Center similar to Dubai's convention medical support program, offering pre-event health consultations, prescription assistance, insurance coordination, and 24/7 medical hotline in multiple languages. Measurable outcome: 90% satisfaction rating from international attendees requiring medical services.
Tap a score to see how Des Moines earns it and where it is improving.
Fit at a glance
Destinaitor dataThe numbers planners check first when qualifying a destination.
Max delegate capacity
-
Largest exhibition
495 140 m²
Largest ballroom
53 820 m²
Largest breakout
37 674 m²
Hotel rooms
14 500
Five-star hotels
4
International airport
Regional only
Walkability
83 / 100
Venues listed
8
Meetings & events capacity
The hard MICE numbers for Des Moines: largest contiguous event spaces alongside graded hotel inventory.
| Largest ballroom | Largest breakout | Largest exhibition | 4★ hotels | 4★ rooms | 5★ hotels | 5★ rooms | Total hotels | Total rooms |
|---|---|---|---|---|---|---|---|---|
| 53 820 m² | 37 674 m² | 495 140 m² | 38 | 4 560 | 4 | 800 | 145 | 14 500 |
The case for Des Moines
Des Moines positions itself as an accessible, affordable, and authentically welcoming Midwestern destination that delivers exceptional value for business events without compromising on quality or innovation. The city's key strategic message emphasizes its status as a dynamic state capital and emerging tech hub with a thriving business community, particularly in insurance, finance, and agricultural technology sectors. Des Moines differentiates itself through its compact, walkable downtown where most hotels, venues, and attractions are within easy reach, complemented by the modern Iowa Events Center complex and competitive pricing that stretches event budgets further.
The destination leverages its genuine Midwestern hospitality, farm-to-table culinary scene, and unexpected cultural sophistication as key selling points, while highlighting practical advantages such as convenient air access through Des Moines International Airport, ample parking, minimal traffic congestion, and a collaborative local business community eager to support event success. This value proposition positions Des Moines as the smart choice for planners seeking a professional, hassle-free event experience that combines big-city amenities with small-town accessibility and authentic connections.
Why business comes here
The economic backdrop that draws associations and corporates to Des Moines.
Des Moines offers a highly favorable business environment characterized by Iowa's pro-business policies, competitive operational costs, and a robust, diversified economy anchored by financial services, insurance, biotechnology, and advanced manufacturing sectors. The city benefits from a strategic central U. S.
location with excellent transportation infrastructure, a skilled and productive workforce, and lower-than-national-average costs for real estate, labor, and utilities. Iowa consistently ranks among the top states for ease of doing business, supported by streamlined regulatory processes, business-friendly tax incentives, and strong public-private partnerships through organizations like the Greater Des Moines Partnership. The local government actively supports business growth through workforce development programs, innovation initiatives, and infrastructure investments, creating a stable and welcoming climate for both established corporations and emerging enterprises.
This combination of economic stability, accessible resources, and collaborative business culture makes Des Moines an attractive destination for hosting business events and facilitating meaningful professional connections.
Des Moines serves as Iowa's economic powerhouse with a diverse array of thriving sectors that make it an ideal destination for business events. The city is nationally recognized as a leading insurance and financial services hub, home to major companies like Principal Financial Group, Nationwide, and Wells Fargo, earning it the nickname "Hartford of the West." Beyond financial services, Des Moines boasts a robust agribusiness and bioscience sector, leveraging Iowa's agricultural heritage with companies like DuPont Pioneer, Corteva Agriscience, and numerous food processing operations driving innovation in agricultural technology and sustainable farming solutions.
The region has also emerged as a significant player in advanced manufacturing, healthcare, and technology sectors, with a growing startup ecosystem supported by organizations like the Greater Des Moines Partnership. Additionally, the destination benefits from strong publishing and media presence, retail trade operations, and a concentration of corporate headquarters that contribute to a stable, diversified economy with low unemployment rates and a competitive cost of doing business, making it an attractive location for conventions, conferences, and corporate meetings across multiple industries.
Des Moines, Iowa's business landscape is anchored by several key institutions that drive economic growth and support the business community. The Greater Des Moines Partnership serves as the primary economic development organization and regional chamber of commerce, providing business advocacy, workforce development, and attraction services for the metro area. Principal Financial Group and Nationwide Insurance maintain significant corporate headquarters and operations in the city, establishing Des Moines as a major insurance and financial services hub.
The Federal Reserve Bank of Chicago maintains a Des Moines branch that serves Iowa's banking sector, while the Iowa Economic Development Authority (IEDA) provides state-level business development resources, including financing programs and technical assistance. The Iowa Business Council represents the state's major employers and influences policy development, and the Technology Association of Iowa supports the growing tech sector. Additionally, the Des Moines Area Community College (DMACC) plays a crucial role in workforce development through its extensive business training programs, while organizations like the Iowa Finance Authority facilitate economic development through various financing programs that support business expansion and real estate development throughout the region.
Des Moines serves as Iowa's primary business center, with its downtown core functioning as the state's financial and commercial hub, anchored by major employers in the insurance and financial services sectors including Principal Financial Group, Nationwide, and Wells Fargo. The downtown district features modern office towers, the Iowa State Capitol complex, and the East Village neighborhood, which has emerged as a dynamic business area with startups and creative enterprises. West Des Moines has developed into a significant secondary business district, particularly around the Jordan Creek area and along Interstate 35/80, hosting corporate headquarters for companies like Hy-Vee and Athene, along with extensive retail and commercial development.
The metro area also includes important business concentrations in the Westown and Ingersoll Avenue corridors, while suburban areas such as Urbandale and Johnston have attracted technology companies and professional services firms, creating a diverse and interconnected network of business centers that collectively position Greater Des Moines as a regional economic powerhouse in the Midwest.
Des Moines boasts several prominent educational and research institutions that significantly enhance its intellectual and cultural landscape. Drake University, a private institution founded in 1881, serves as the city's premier higher education establishment, offering strong programs in law, pharmacy, business, and journalism while contributing to the community through cultural events and research initiatives. Des Moines University, one of the nation's oldest osteopathic medical schools, excels in health sciences education and biomedical research.
Grand View University provides liberal arts education with a focus on career preparation and community engagement. The Des Moines Area Community College (DMACC), one of the largest community colleges in the United States, serves over 20,000 students annually with workforce development programs and continuing education opportunities. Additionally, the city benefits from Iowa State University's strong presence through various extension programs and research partnerships, particularly in agricultural innovation and technology transfer.
These institutions collectively create a vibrant academic environment that attracts conferences, symposiums, and educational events while providing access to expert speakers, modern facilities, and a skilled, educated workforce that supports the business events sector.
Des Moines offers robust networking opportunities for business event attendees through its thriving professional community and well-established business infrastructure. The Greater Des Moines Partnership regularly hosts networking events and business forums that connect professionals across various industries, while the Des Moines Metro Chamber organizes frequent mixers and industry-specific gatherings. The city is home to numerous professional associations representing sectors such as insurance, finance, technology, and agriculture, including the Iowa Bankers Association and Technology Association of Iowa, which host regular conferences and meetups.
The downtown business district features popular networking venues and hosts events like the Des Moines Business Record's "Forty Under 40" celebration and various industry awards ceremonies. Additionally, the Iowa Events Center and Community Choice Credit Union Convention Center serve as hubs for major conferences, trade shows, and professional development seminars that attract business leaders regionally and nationally. The city's compact downtown area also facilitates organic networking opportunities, with its concentration of corporate headquarters, professional service firms, and popular business dining establishments creating an accessible environment for meaningful professional connections.
Des Moines continues to strengthen its position as a premier business events destination through several key infrastructure developments and business expansions. The city has invested significantly in its downtown core with the expansion of the Skywalk system, which now connects over 5 miles of climate-controlled walkways linking hotels, convention facilities, restaurants, and businesses. The Iowa Events Center complex, anchoring the downtown entertainment district, has undergone recent renovations to enhance its meeting and convention capabilities.
Des Moines has also seen substantial growth in its financial services and insurance sector infrastructure, with major employers like Principal Financial Group and Nationwide expanding their corporate campuses with state-of-the-art facilities. The city's commitment to technology is evident through the development of the Greater Des Moines Partnership's innovation initiatives and the expansion of high-speed fiber optic networks throughout the business districts. Additionally, the Des Moines International Airport has completed terminal modernization projects improving connectivity for business travelers, while new mixed-use developments in the East Village and Western Gateway areas are creating vibrant spaces that blend corporate offices, hotels, dining, and entertainment venues, making Des Moines increasingly attractive for hosting corporate meetings and conventions.
Des Moines is experiencing significant growth in business events and tourism, driven by emerging trends in sustainable meeting practices, hybrid event capabilities, and experiential programming. The destination has adapted by investing in modern convention facilities with advanced technology infrastructure to support virtual and hybrid attendees, while also emphasizing its growing reputation as a hub for innovation, particularly in insurance, finance, and agribusiness sectors. The Greater Des Moines Convention and Visitors Bureau has focused on positioning the city as an authentic Midwest destination that combines professional meeting amenities with unique local experiences, including farm-to-table dining, craft beverage tourism, and cultural attractions.
To support economic development, Des Moines has enhanced its walkable downtown district, expanded hotel inventory to accommodate various group sizes, and developed partnerships with local businesses to create distinctive networking opportunities that showcase the region's entrepreneurial spirit and quality of life, making it increasingly attractive for associations, corporate meetings, and sporting events seeking value-driven destinations with genuine Midwestern hospitality.
Where you'll meet
Browse Des Moines's catalogued venues by type: convention centres, hotels with meeting space, atypical and offsite spaces.
Des Moines offers several excellent convention center facilities for hosting large-scale business events. The Iowa Events Center serves as the city's premier convention complex, featuring the Iowa Events Center Grand Concourse with over 100,000 square feet of flexible exhibition space, the Hy-Vee Hall with 186,000 square feet of contiguous exhibit space, and the Community Choice Credit Union Convention Center with 48,000 square feet of meeting space across multiple rooms. This interconnected campus can accommodate conventions, trade shows, exhibitions, and conferences of varying sizes.
Additionally, the Prairie Meadows Conference Center located nearby provides another 32,000 square feet of meeting space with modern amenities. These venues are equipped with state-of-the-art technology, professional event services, and convenient access to downtown hotels and attractions, making Des Moines a competitive destination for business events ranging from intimate corporate meetings to large international conventions.
Des Moines, Iowa offers several atypical venues that provide unique alternatives to traditional event spaces for business gatherings. The Pappajohn Sculpture Park, featuring world-class contemporary sculptures across 4. 4 acres in the heart of downtown, serves as an inspiring outdoor setting for networking events and receptions.
The Historic Valley Junction district offers converted warehouses and vintage storefronts that bring character and charm to corporate events. The Des Moines Botanical Garden's tropical conservatory and seasonal gardens create an immersive natural environment perfect for memorable meetings and dinners. The Iowa State Capitol building, with its stunning gold dome and architectural grandeur, is available for special business functions.
Additionally, Principal Park, home to the Iowa Cubs baseball team, provides distinctive spaces including suites and the field itself for team-building activities and corporate gatherings. Local breweries and cideries such as Confluence Brewing Company and Foundry Distilling Co. offer industrial-chic atmospheres with authentic Iowa flavor, while the Science Center of Iowa delivers interactive exhibition spaces that encourage engagement and creativity during business events.
Where they'll stay
Room inventory that shapes how large a program Des Moines can host, and how concentrated the block can be around the venues.
Des Moines, Iowa offers a diverse selection of hotels and resorts that cater to business events with comprehensive facilities combining accommodations, dining, and meeting spaces. Key properties include the downtown Renaissance Des Moines Savery Hotel, a historic landmark featuring over 20,000 square feet of flexible meeting space and elegant ballrooms; the Hilton Des Moines Downtown, connected to the Iowa Events Center via skywalk with modern meeting facilities; the Sheraton West Des Moines Hotel with extensive conference rooms and banquet capabilities; and the Embassy Suites by Hilton Des Moines Downtown, offering all-suite accommodations with 10,000 square feet of meeting space. Additional notable venues include the Marriott Des Moines Downtown with contemporary event facilities, the Hotel Renovo in the Historic East Village with boutique meeting spaces, and the Hyatt Place/Hyatt House combination property near the airport.
These properties collectively provide over 100,000 square feet of meeting and event space throughout the Greater Des Moines area, equipped with state-of-the-art audiovisual technology, full-service catering, and professional event planning staff to accommodate groups ranging from intimate board meetings to large-scale conferences and conventions.
Getting there & around
Primary gateway: The official IATA airport code for Des Moines, Iowa is DSM, which represents Des Moines International Airport. This airport serves as the primary commercial aviation gateway for Iowa's capital city and the surrounding metropolitan area. Des Moines International Airport is conveniently located just minutes from downtown Des Moines, making it highly accessible for business event attendees and meeting planners. The DSM airport code is used universally in airline reservations, baggage handling, and flight information systems, making it the essential identifier that event planners and business travelers need when arranging transportation to Des Moines for conferences, conventions, and corporate events..
Des Moines is served by Des Moines International Airport (DSM), which is conveniently located just minutes from downtown, providing excellent accessibility for international visitors. While the airport primarily operates domestic flights, it offers strong connectivity to major U. S.
hub airports including Atlanta, Chicago, Dallas, Denver, Detroit, Minneapolis, and Phoenix, making it easy for international travelers to reach Des Moines with just one connection from virtually any global destination. The airport features modern facilities, efficient TSA screening, and streamlined ground transportation options including rental cars, taxis, and rideshares. International visitors will find the airport easy to navigate with clear signage and helpful staff, and the short distance to the city center (approximately 10-15 minutes) ensures a smooth arrival experience.
For direct international access, the nearby Chicago O'Hare International Airport (3. 5-hour drive) and Minneapolis-St. Paul International Airport (4-hour drive) serve as convenient alternative gateways with extensive international flight networks.
Des Moines offers excellent domestic airport connectivity through Des Moines International Airport (DSM), which is conveniently located just minutes from downtown and provides direct flights to over 20 major U. S. cities including Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Minneapolis, New York, Orlando, Phoenix, and Seattle.
The airport is served by major carriers such as American Airlines, Delta, Southwest, and United Airlines, ensuring frequent daily departures and competitive fares for business travelers. With modern facilities, efficient TSA screening, and free Wi-Fi throughout the terminal, DSM offers a hassle-free travel experience that makes Des Moines highly accessible for event attendees from across the nation. The airport's compact size means shorter walking distances and quicker processing times compared to larger hub airports, while still maintaining robust connectivity to major business centers, making it an ideal gateway for domestic business events and conventions.
Des Moines does not have active passenger train service through Amtrak or any other rail carrier, which limits train station connectivity for the destination. While the city historically had rail connections and maintains freight rail infrastructure, passenger rail service was discontinued decades ago. Event planners and attendees traveling to Des Moines will need to rely on alternative transportation methods, primarily the Des Moines International Airport (DSM), which is located approximately 5 miles from downtown and offers connections to major U.
S. hubs, or interstate highways including I-35 and I-80. The nearest Amtrak stations with regular passenger service are located in Osceola, Iowa (approximately 45 miles south) on the California Zephyr route, or in Omaha, Nebraska (approximately 135 miles west), though these options require significant additional ground transportation to reach Des Moines.
For business events, DMOs typically recommend fly-in access or driving as the most practical transportation solutions.
Des Moines offers a comprehensive public transportation system operated by DART (Des Moines Area Regional Transit), which serves the greater Des Moines metropolitan area with an extensive network of fixed-route bus services connecting key business districts, hotels, the Iowa Events Center, and the Des Moines International Airport. The system features over 20 bus routes with convenient scheduling during business hours, making it easy for event attendees to navigate between venues, accommodations, and downtown attractions. DART also provides paratransit services for individuals with disabilities and offers a free D-Line circulator service that loops through downtown Des Moines, connecting major hotels, convention facilities, restaurants, and entertainment venues—particularly beneficial for business event participants.
Additionally, the city has embraced modern transit solutions with real-time tracking apps and online trip planning tools, while ride-sharing services and taxi companies complement the public transit options for flexible transportation needs throughout the destination.
Des Moines offers a comprehensive range of informal transportation options for business event attendees and visitors. The city is well-served by traditional taxi services and popular ride-sharing platforms including Uber and Lyft, which provide convenient and reliable point-to-point transportation throughout the metro area. For those preferring active transportation, Des Moines features BCycle, a bike-share program with multiple stations downtown and in surrounding neighborhoods, along with an expanding network of bike lanes and trails including the extensive Greater Des Moines Regional Trail System.
Electric scooter services have also been introduced in recent years, offering another flexible option for short-distance travel within the downtown core and adjacent districts. Additionally, many hotels and venues offer shuttle services for events, and the walkable downtown area makes it easy for attendees to navigate between venues, hotels, restaurants, and entertainment options on foot. These diverse informal transportation options ensure that event planners and their attendees can move efficiently throughout Des Moines during business events and conferences.
Des Moines offers good pedestrian accessibility, particularly in its downtown core and revitalized urban districts. The city features well-maintained sidewalks, marked crosswalks, and pedestrian-friendly infrastructure including the extensive Principal Riverwalk, a 1. 2-mile continuous pathway along the Des Moines River that connects key areas and venues.
The downtown Skywalk system provides climate-controlled, elevated walkways connecting more than 40 blocks of buildings, hotels, restaurants, and convention facilities—making it especially valuable during Iowa's winter months or inclement weather. Major business districts and popular areas like the East Village, Court Avenue, and Western Gateway are designed with pedestrian safety in mind, featuring clearly marked crossings, accessible curb cuts, and reasonable walking distances between hotels, convention spaces, and dining establishments. However, like many mid-sized American cities, some suburban areas and attractions may require vehicular transportation, though the compact downtown core where most business events occur remains highly walkable and accessible for visitors with various mobility needs.
Beyond the meeting room
What delegates do between sessions, and the social-program ingredients Des Moines offers.
Des Moines boasts a vibrant arts and culture scene that reflects its Midwestern heritage while embracing contemporary creativity. The city is home to the renowned Des Moines Art Center, featuring works by world-class artists in a stunning architectural setting, and the historic Civic Center that hosts Broadway shows, ballet, and opera performances. The East Village neighborhood serves as the cultural heart of the city, filled with independent galleries, boutique shops, and live music venues that showcase local talent.
Des Moines' creative industries thrive through the city's numerous festivals, including the Des Moines Arts Festival—one of the nation's top juried art shows—and the 80/35 Music Festival, which celebrates indie and alternative music. The Pappajohn Sculpture Park in the downtown area features over two dozen large-scale sculptures by world-renowned artists, providing free public access to extraordinary contemporary art. Additionally, the city's strong Latino community contributes vibrant cultural celebrations, while local theater companies, craft breweries integrating artistic design, and a growing maker movement at venues like Mainframe Studios demonstrate Des Moines' commitment to fostering diverse artistic expressions and supporting creative entrepreneurship that distinguishes it as a dynamic cultural destination in the heartland.
Des Moines boasts a vibrant food and culinary heritage that beautifully blends Iowa's agricultural roots with innovative contemporary cuisine. The city's culinary identity is deeply connected to its Midwestern farming traditions, celebrating locally-sourced ingredients like Iowa beef, pork from the state's renowned pork producers, and fresh corn that reflects the heartland's agricultural abundance. Traditional comfort foods and farm-to-table dining experiences honor the immigrant communities that shaped the region, particularly German, Italian, and Scandinavian influences evident in local recipes and restaurant offerings.
The city has evolved into a dynamic food scene featuring award-winning chefs who transform local ingredients into creative, modern dishes at acclaimed establishments throughout downtown and the East Village. Des Moines' culinary landscape also celebrates its famous Iowa State Fair food culture, craft breweries utilizing local grains, and artisanal food producers creating everything from small-batch cheeses to craft spirits. The city's farmers markets, particularly the Downtown Farmers' Market, serve as gathering places where visitors can experience authentic local flavors while connecting with the producers themselves, making Des Moines an ideal destination for event planners seeking authentic Midwestern hospitality with a contemporary culinary edge.
Des Moines offers several distinguished cultural institutions that showcase Iowa's artistic and historical heritage. The Des Moines Art Center stands as the city's premier art museum, featuring an internationally acclaimed collection of modern and contemporary art housed in a stunning building with wings designed by three renowned architects: Eliel Saarinen, I. M.
Pei, and Richard Meier. The Pappajohn Sculpture Park, located in the Western Gateway Park, displays more than two dozen sculptures from the renowned John and Mary Pappajohn collection in an urban outdoor setting. The State Historical Museum of Iowa presents the state's rich history through engaging exhibits covering everything from pioneer life to Iowa's role in American agriculture and industry.
The Science Center of Iowa provides interactive exhibits focused on science, technology, and innovation, making it a popular venue for both educational and corporate events. Additionally, Hoyt Sherman Place serves as both a historic venue and cultural center, offering a combination of art gallery space and performance facilities in a beautifully preserved 19th-century mansion setting that can accommodate various business and cultural events.
Des Moines offers several notable natural attractions that provide scenic beauty and outdoor recreation opportunities for business event attendees. The city boasts an extensive network of over 800 acres of parkland, including the picturesque Gray's Lake Park, which features a scenic 1. 9-mile trail around a 167-acre lake perfect for walking, jogging, or cycling between meetings.
The Greater Des Moines area is characterized by gently rolling hills and sits at the confluence of the Des Moines and Raccoon Rivers, offering attractive waterfront areas and greenways. Water Works Park, one of the largest urban parks in the United States at over 1,500 acres, provides expansive green spaces, trails, and natural areas ideal for team-building activities or relaxation. The Neal Smith National Wildlife Refuge, located just outside the city, showcases restored tallgrass prairie ecosystem with bison and elk herds, offering a unique glimpse into Iowa's natural heritage.
Additionally, the Jester Park Nature Center and various trails along the Central Iowa Trail system provide accessible opportunities for event attendees to experience the region's natural landscapes, woodlands, and native wildlife.
How big you can go
Convention-style
5,000+
General session plus exhibits across Des Moines's largest purpose-built spaces, with breakouts in adjacent halls and connected hotels.
Plenary / in-the-round
Arena-scale
Arena- or theatre-style plenaries and concert-format general sessions for very large single-room gatherings.
Citywide ceiling
14 500 rooms
With the city's full hotel inventory and proven citywide programs, Des Moines can absorb large multi-venue events spread across the central district.
When to go
Des Moines experiences a humid continental climate with four distinct seasons, offering diverse weather conditions throughout the year. Summers (June-August) are warm and humid, with average temperatures ranging from 70-85°F (21-29°C) and occasional heat waves reaching the 90s°F (32°C+). Spring (March-May) and fall (September-November) provide mild, comfortable conditions with temperatures between 50-70°F (10-21°C), though spring can bring variable weather and occasional severe thunderstorms.
Winters (December-February) are cold and snowy, with average temperatures ranging from 15-35°F (-9 to 2°C), and wind chill factors can make conditions feel considerably colder. The city receives approximately 36 inches of precipitation annually, distributed fairly evenly throughout the year, with winter months bringing an average of 30-35 inches of snowfall. Humidity levels are generally moderate to high, particularly during summer months, while spring and fall offer the most pleasant conditions for outdoor business events with lower humidity and comfortable temperatures, making these seasons ideal for conferences and meetings.
Des Moines, Iowa experiences distinct seasonal patterns in tourism and business events, with peak activity occurring during spring through fall (April-October) when the weather is most favorable. The destination sees heightened business event activity during the legislative session (January-April) and experiences major spikes during signature events such as the Iowa State Fair in August, which attracts over one million visitors and generates significant accommodation demand. Fall months are particularly popular for corporate meetings and conferences, benefiting from comfortable temperatures and attractive autumn scenery.
The agricultural industry drives a substantial portion of business events, with key periods aligning with planting season (spring) and harvest season (fall), including major agricultural trade shows and conferences. Winter months (November-March) traditionally see reduced leisure tourism due to cold temperatures, though the destination maintains steady corporate meeting activity and hosts indoor events, sports tournaments, and conventions at facilities like the Iowa Events Center, making Des Moines a year-round business events destination with pronounced peaks during warmer months and major event periods.
Mar–May
Mild · comfortable
A strong window for business events with pleasant conditions.
Jun–Aug
Warm · peak demand
Higher leisure demand can inflate rates; book early.
Sep–Nov
Mild · comfortable
Often the prime business-events season.
Dec–Feb
Cool · lower rates
Quieter season with softer pricing; watch for weather.
What it costs
Indicative cost level: Moderate (€€€).
For business event attendees visiting Des Moines, Iowa, anticipated costs are notably competitive compared to other major U. S. cities.
Average daily hotel rates for business-class accommodations typically range from $120-180, while meals at quality restaurants cost approximately $15-25 for lunch and $25-45 for dinner per person. Ground transportation is affordable, with ride-sharing services averaging $15-25 for typical trips around the metro area, and rental cars available from $40-60 per day. Daily parking at downtown hotels typically costs $10-20.
Overall, attendees can expect total daily expenses of approximately $200-300 per person for accommodation, meals, local transportation, and incidentals, making Des Moines an economically attractive destination for business events while still offering quality amenities and services that meet professional standards.
Overflow and budget-conscious blocks can be sourced in nearby districts and satellite towns within a short transfer of central Des Moines, often at materially lower room rates than the core.
From local specialities to fine dining, Des Moines supports a broad catering and F&B supplier base: banquet, breakout and offsite formats are all well covered through the convention bureau's directory.
Your single biggest cost lever is date selection. Avoiding peak leisure and citywide-demand weekends can meaningfully reduce room rates and venue minimums.
Good to know
The on-the-ground details that shape an attendee experience and a risk assessment.
For business events in Des Moines, Iowa, attire typically follows Midwestern professional standards that balance formality with practicality. Business formal or business casual is the norm, with men wearing suits or dress slacks with button-down shirts and ties for formal events, while women opt for professional dresses, pantsuits, or skirts with blouses. During Iowa's hot, humid summers (June-August), lightweight fabrics are advisable, while winters (December-February) require warm layers including overcoats and appropriate footwear for potential snow and cold temperatures.
Des Moines maintains a conservative yet approachable business culture, so while creative industries may lean slightly more casual, it's best to err on the side of professional polish. For networking events or evening receptions, business casual is generally acceptable, but check specific event guidelines as some galas or award ceremonies may call for cocktail attire or black-tie dress. The city's pragmatic Midwestern sensibility means comfort and professionalism are valued over flashy fashion statements, and closed-toe shoes are recommended year-round for professional settings.
In Des Moines, Iowa, casual attire follows a practical Midwestern approach that balances comfort with the region's variable climate and down-to-earth culture. Visitors should pack layers, as temperatures can fluctuate significantly throughout the day and across seasons—summers are warm and humid (perfect for shorts, t-shirts, and breathable fabrics), while winters are cold and snowy (requiring jeans, sweaters, and warm jackets). Spring and fall call for adaptable layering with light jackets or cardigans.
The local style is unpretentious and functional, leaning toward classic American casual wear like jeans, khakis, polo shirts, casual button-downs, and comfortable walking shoes or sneakers. Des Moines residents tend to dress more conservatively than coastal cities, so while casual is welcome in most settings, clean and neat attire is appreciated, especially when attending business events, dining at upscale restaurants, or visiting cultural venues. Overall, visitors will feel most comfortable adopting a smart-casual approach that prioritizes comfort and practicality while respecting the city's friendly, professional atmosphere.
When traveling to Des Moines, Iowa for a business event, attendees should pack business professional and business casual attire suitable for conference settings, along with layers to accommodate the city's variable weather conditions—winters can be cold (December-February with temperatures often below freezing) requiring warm coats, while summers are warm and humid, calling for lighter clothing and an umbrella for occasional rain. Essential documents include photo ID, business cards, conference registration materials, and any relevant presentation materials or electronics such as laptops, tablets, chargers, and adapters. Personal items should include comfortable walking shoes for navigating the city's downtown venues and skyway system, any necessary medications, and toiletries.
Since Des Moines experiences all four seasons distinctly, checking the weather forecast before packing is advisable, and bringing sunscreen for summer events or cold-weather gear for winter meetings is recommended. The city's modern convention facilities are well-equipped, but attendees should confirm with their specific venue about available technology and whether additional presentation equipment or materials need to be brought.
Des Moines is generally considered a safe and welcoming destination for business events and visitors. Like most urban areas, event planners should exercise normal precautions during late evening hours in less populated downtown areas after business hours. The city's major business districts, convention areas around the Iowa Events Center, and hotel zones in downtown and West Des Moines are well-maintained and regularly patrolled.
While Des Moines doesn't have significantly dangerous areas that require avoidance, visitors may want to use standard urban awareness in certain neighborhoods on the city's southeast and northeast sides during nighttime hours. The city's compact downtown core, where most convention activities occur, is walkable and safe, with good lighting and active街道 life during business hours. Overall, Des Moines maintains a reputation as one of the safer mid-sized cities in the United States for hosting business events and conferences.
Des Moines offers excellent healthcare facilities that meet international standards, making it a safe destination for business event attendees. The city is home to several world-class medical centers, including UnityPoint Health - Iowa Methodist Medical Center and MercyOne Des Moines Medical Center, both of which are major academic teaching hospitals with comprehensive emergency services and specialized care units. These facilities maintain Joint Commission accreditation and offer advanced medical technologies, including level I trauma centers, cardiac care, and specialized treatment programs.
International visitors can access multilingual support services and interpreters through these institutions, ensuring clear communication during medical consultations. Additionally, Broadlawns Medical Center provides accessible healthcare services with diverse language assistance programs. The presence of these internationally-recognized healthcare facilities, combined with their proximity to major convention venues and hotels in downtown Des Moines, ensures that event planners and international attendees can have peace of mind knowing quality medical care is readily available throughout their stay.
Des Moines offers comprehensive language services to support international business events through a network of professional translation and interpretation providers. The city's language service professionals can accommodate a wide range of languages, including Spanish, Mandarin, Japanese, Korean, and various European languages, providing both simultaneous and consecutive interpretation for conferences, meetings, and corporate events. These services include document translation, real-time interpretation equipment rental, multilingual signage, and localization support to ensure seamless communication between diverse attendees.
Many local hotels and convention facilities, including the Iowa Events Center, have established partnerships with certified interpreters and translation agencies who are experienced in business terminology and cultural nuances. Additionally, the Greater Des Moines Convention and Visitors Bureau can connect event planners with vetted language service providers who offer on-site interpretation, telephone interpretation services, and pre-event material translation to ensure all participants can fully engage in business discussions and networking opportunities regardless of their primary language.
Proven ground
Recent performance and the events Des Moines is known for hosting.
Des Moines has demonstrated strong event performance capabilities through its successful hosting of numerous high-profile gatherings in recent years. The city has welcomed major conventions, sports tournaments, and corporate meetings with impressive attendance rates, consistently meeting or exceeding organizer expectations. Recent events have generated significant economic impact for the region, with attendees utilizing local hotels, restaurants, and attractions, contributing millions of dollars to the local economy.
Participant satisfaction surveys have shown high ratings for Des Moines' accessible venues, quality accommodations, walkable downtown district, and Midwest hospitality. The destination has particularly excelled in hosting agricultural industry conferences, insurance sector meetings, and youth sports championships, with many events returning year after year due to positive experiences. Des Moines' modern convention facilities, including the Iowa Events Center and various hotel meeting spaces, combined with strong DMO support and local community engagement, have proven the city's reliable track record in delivering successful events across multiple sectors and scales.
Des Moines hosts several major annual business events that attract professionals from across the region and nation. Notable events include the World Food Prize Symposium, which brings together global leaders in agriculture, food security, and nutrition policy each October; the National Auctioneers Association Conference and Show, one of the largest gatherings of professional auctioneers in the United States; and the Iowa Governor's Conference on Public Health, which draws healthcare professionals and policymakers. The city also regularly hosts the AgriVision Equipment Group Conference, reflecting Iowa's strong agricultural industry presence, along with various insurance industry conferences given Des Moines' status as a major insurance center.
Additionally, the Greater Des Moines Partnership organizes several annual business forums and networking events that connect local and regional business leaders, while the Des Moines Metro Sports Commission regularly coordinates sports-related business conferences that contribute to the city's event calendar.
Des Moines, Iowa has established itself as a premier meetings and events destination with numerous success stories from satisfied event planners and organizations. The Greater Des Moines Convention and Visitors Bureau has facilitated hundreds of successful events ranging from corporate meetings to large-scale conventions, with clients consistently praising the destination's exceptional value, modern facilities including the Iowa Events Center and downtown convention campus, and the warm Midwestern hospitality that sets it apart. Event organizers frequently highlight the city's walkability, with over 8,000 hotel rooms within walking distance of meeting venues, competitive pricing that stretches event budgets further, and the responsive support from local DMO staff who provide comprehensive planning assistance.
Past attendees and planners have commended Des Moines for its unexpected culinary scene, vibrant downtown atmosphere, and ease of navigation, while major events such as national conferences, sports tournaments, and corporate gatherings have leveraged the city's blend of modern amenities and authentic Midwestern charm to create memorable experiences that exceed expectations and generate strong attendance satisfaction ratings.
Des Moines, Iowa hosts several signature annual events, with the Iowa State Fair standing out as the featured event of the year. Taking place for 11 days in mid-August at the Iowa State Fairgrounds, this iconic celebration attracts over one million visitors annually, making it one of the largest and oldest agricultural and industrial expositions in the nation. The fair showcases Iowa's agricultural heritage, featuring livestock competitions, butter cow sculptures, diverse food vendors offering famous items on a stick, live concerts on multiple stages, carnival rides, and agricultural exhibits.
Other key annual events include the Downtown Farmers' Market (May-October) drawing 20,000+ weekly visitors, the World Food & Music Festival celebrating diverse cultures in September, and the 80/35 Music Festival in July featuring indie and alternative artists. These events provide excellent opportunities for business groups to experience Des Moines' vibrant culture, with venues ranging from outdoor festival grounds to the Iowa Events Center, all accessible within the compact downtown area and complemented by the city's growing culinary scene and hospitality infrastructure.
Responsible events
How Des Moines supports greener events and channels their value back into the community.
Des Moines demonstrates a strong commitment to sustainability in business events through various green initiatives and certified venues. The destination features LEED-certified facilities including the Iowa Events Center and several downtown hotels that implement eco-friendly practices such as energy-efficient lighting, water conservation systems, and comprehensive recycling programs. The Greater Des Moines Convention and Visitors Bureau actively promotes sustainable meeting practices by partnering with venues and vendors that prioritize waste reduction, local sourcing of food and materials, and carbon footprint minimization.
Many hotels in the area have achieved Green Key or similar sustainability certifications and offer green meeting packages that include digital signage to reduce paper waste, bulk amenities to minimize single-use plastics, and farm-to-table catering options featuring Iowa-grown produce. The destination also encourages event planners to utilize the city's extensive trail system and bike-sharing programs for attendee transportation, while downtown's walkable layout reduces the need for vehicle transportation between venues, hotels, and restaurants, further supporting the city's environmental goals for business events.
Des Moines demonstrates a strong commitment to environmental protection through various comprehensive initiatives and measures. The city has implemented robust recycling and waste reduction programs, including curbside recycling services and specialized collection for electronics and hazardous materials. Des Moines maintains an extensive network of over 800 acres of parkland and 75 miles of trails, preserving green spaces and promoting sustainable transportation.
The city has adopted green building standards for municipal facilities and encourages LEED certification for commercial developments. Water quality protection is prioritized through stormwater management systems and watershed protection programs along the Des Moines and Raccoon Rivers. The destination has invested in renewable energy projects, including solar installations at city facilities, and participates in tree planting initiatives that have added thousands of trees to the urban canopy.
Additionally, Des Moines supports local environmental organizations and educational programs that engage businesses and residents in sustainability practices, while the Metropolitan Planning Organization promotes air quality improvements through public transit expansion and bicycle infrastructure development, making it an environmentally conscious choice for event planners seeking sustainable destinations.
Des Moines has made significant sustainable investments to support long-term growth across multiple sectors. The city has invested heavily in renewable energy infrastructure, including solar and wind projects that leverage Iowa's position as a national leader in wind energy production, while implementing energy-efficient upgrades to public buildings and convention facilities. Major investments in green infrastructure include the expansion of the Greater Des Moines trail system with over 800 miles of connected pathways, restoration of the Des Moines and Raccoon River corridors for both environmental protection and recreational use, and modern stormwater management systems.
The city has prioritized sustainable urban development through LEED-certified construction standards for new developments, adaptive reuse of historic buildings in revitalized neighborhoods, and support for local food systems including urban agriculture initiatives and farmers markets. Economic sustainability investments include workforce development programs focused on green jobs and technology sectors, support for minority and women-owned businesses, and the development of innovation hubs and co-working spaces that attract sustainable businesses. These coordinated investments position Des Moines as a forward-thinking destination that balances economic growth with environmental stewardship and social equity, making it an attractive location for business events that value sustainability and corporate responsibility.
Des Moines demonstrates strong commitment to local economic and community impact through its business events sector by partnering with locally-owned vendors, hotels, and service providers to ensure tourism dollars circulate within the community. The Greater Des Moines Convention and Visitors Bureau actively promotes initiatives that connect meeting planners with local businesses, from farm-to-table catering featuring Iowa-grown products to showcasing local artisans and entrepreneurs at convention centers. The destination has invested in sustainable infrastructure development, including the expansion of the Iowa Events Center and downtown revitalization projects that create jobs and enhance quality of life for residents.
Des Moines also emphasizes workforce development programs tied to the hospitality and events industry, offering training opportunities for local residents while supporting diverse and minority-owned businesses through inclusive procurement practices. Additionally, the city's business events strategy incorporates community engagement elements, encouraging visiting groups to participate in volunteer activities and leave-a-legacy projects that benefit local nonprofits, schools, and neighborhoods, thereby ensuring that conventions and meetings generate lasting positive impacts beyond immediate economic benefits.
Bottom line
Des Moines pairs credible venue and hotel infrastructure with a distinctive destination brand, well-suited to corporate and association events sized to its capacity, especially for Iowa-centric and regional audiences.
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