Bakersfield

Bakersfield offers a pro-business environment characterized by a diverse economy anchored by energy, agriculture, manufacturing, and logistics sectors, making it one of the most economically robust cities in California's Central Valley. The city benefits from its strategic location along major transportation corridors including Interstate 5 and Highway 99, providing easy access to California's major markets and ports. Bakersfield maintains a business-friendly climate with relatively lower operating costs compared to coastal California metros, competitive commercial real estate prices, and streamlined permitting processes through the City's Economic and Community Development Department.

The local government actively supports business growth through various incentive programs, enterprise zones, and partnerships with organizations like the Greater Bakersfield Chamber of Commerce and the Kern Economic Development Corporation. Key economic drivers include the oil and gas industry, agricultural production and processing, distribution and warehousing, healthcare, and renewable energy development, creating a stable and diversified business base. The region's workforce is supported by California State University, Bakersfield and Bakersfield College, which provide talent pipelines, while the overall tax structure and regulatory environment, though subject to California state policies, remains more accessible than many other California markets, making Bakersfield an attractive destination for business events, conferences, and corporate meetings.

Bakersfield's economy is anchored by its position as a major energy production hub, particularly in oil and natural gas extraction, making it one of the most productive oil-producing regions in California and home to numerous energy companies and support services. The agricultural sector serves as another cornerstone of the local economy, with Kern County (where Bakersfield is located) ranking among the top agricultural producing counties in the United States, specializing in crops such as grapes, almonds, citrus, carrots, and dairy products. Manufacturing and distribution have grown significantly due to Bakersfield's strategic location along major transportation corridors, including State Route 99 and Interstate 5, supporting logistics, food processing, and industrial manufacturing operations.

The healthcare sector has expanded considerably, with several major medical centers and healthcare systems serving as significant employers and economic drivers. Additionally, Bakersfield benefits from a growing renewable energy sector, education services centered around California State University, Bakersfield, and Bakersfield College, and an emerging aerospace and technology manufacturing presence, all contributing to a diversified economic base that supports business events and conventions across multiple industries.

Bakersfield's key business institutions include the Greater Bakersfield Chamber of Commerce, which serves as the primary advocate for local businesses and economic development while providing networking opportunities and resources for its members. The Kern Economic Development Corporation (KEDC) plays a crucial role in attracting new businesses and supporting existing enterprises through strategic planning and workforce development initiatives. Financial institutions such as Mechanics Bank, headquartered in Bakersfield, and branches of major national banks like Wells Fargo and Bank of America provide essential banking and lending services to support local commerce.

The Kern County Board of Trade works alongside these organizations to promote regional business interests, particularly in the energy, agriculture, and logistics sectors that drive Bakersfield's economy. Additionally, the Small Business Development Center (SBDC) at California State University, Bakersfield offers consulting services, training programs, and resources for entrepreneurs and small business owners looking to establish or expand their operations in the region.

Bakersfield's major business centers are concentrated in several key districts throughout the city. Downtown Bakersfield serves as the traditional commercial and financial hub, housing government offices, legal firms, and corporate headquarters along Chester Avenue and the surrounding streets. The Southwest Bakersfield area has emerged as a significant business district, featuring modern office complexes, professional services, and corporate facilities along California Avenue and Stockdale Highway.

The Airport Business Park near Meadows Field Airport attracts distribution, logistics, and industrial operations, capitalizing on transportation access. Additionally, the Riverwalk area along the Kern River has been developed as a mixed-use commercial district with office spaces, retail, and dining establishments. East Bakersfield continues to serve as an important center for energy sector businesses, particularly oil and gas companies, reflecting the region's historic ties to the petroleum industry, while the Stockdale Highway corridor has become a growing hub for retail, professional services, and medical facilities, representing the city's expanding commercial footprint.

Bakersfield's educational and intellectual landscape is anchored by California State University, Bakersfield (CSUB), a comprehensive public university offering over 90 undergraduate and graduate programs and serving as a major driver of research and cultural activities in the region. Bakersfield College, one of California's oldest community colleges founded in 1913, provides accessible higher education to thousands of students and hosts numerous cultural events throughout the year. The region also benefits from Brandman University's Bakersfield campus and several technical institutions focused on energy and agriculture research, reflecting the area's economic strengths in oil production and farming.

Additionally, the Kern County Superintendent of Schools oversees various educational initiatives, while research centers associated with petroleum engineering and agricultural sciences contribute to innovation in these key regional industries. These institutions collectively create a robust academic environment that supports workforce development, cultural programming, and intellectual exchange, making Bakersfield an increasingly attractive destination for conferences, academic symposiums, and educational events.

Bakersfield offers diverse networking opportunities through its active Chamber of Commerce, which hosts regular business mixers, leadership programs, and industry-specific forums connecting professionals across key sectors like agriculture, energy, and manufacturing. The city's growing business community is supported by professional associations including the Kern Economic Development Corporation (KEDC), which organizes quarterly networking events and annual business summits. Event planners can leverage venues like the Bakersfield Convention Center and Mechanics Bank Arena for hosting corporate gatherings, while organizations such as BNI (Business Network International) chapters, Rotary clubs, and the Kern Young Professionals provide regular meetup opportunities for business relationship building.

Additionally, industry-specific events focusing on Bakersfield's dominant sectors—including oil and gas conferences, agricultural business forums, and healthcare networking events—create targeted opportunities for professionals to connect with local decision-makers and industry leaders. The city's compact business district and collaborative culture make it particularly conducive to meaningful professional connections, with many networking events taking place at downtown venues, local breweries, and established business clubs.

Bakersfield, California, has experienced significant infrastructure and business developments that enhance its appeal as a business event destination. The city has invested in expanding the Meadows Field Airport with terminal improvements and increased flight connectivity, facilitating easier access for business travelers. Downtown Bakersfield has seen revitalization through the Mill Creek linear park project and mixed-use developments along the Arts and Entertainment District, creating modern venues for business gatherings.

The completion of the Centennial Corridor, a new freeway connection, has improved regional transportation efficiency and connectivity to major California markets. Additionally, Bakersfield has strengthened its position as a central hub for energy, agriculture, and logistics industries, with new business parks and distribution centers leveraging the city's strategic location along the I-5 and Highway 99 corridors. The city has also upgraded its fiber-optic network infrastructure and invested in smart city technologies, providing robust connectivity for conferences and business events while supporting the growing technology sector in the region.

Bakersfield is experiencing significant transformation as it adapts to emerging trends in business events, tourism, and economic development. The destination is capitalizing on its strategic location along major transportation corridors to attract corporate meetings and regional conferences, particularly in the agriculture, energy, and logistics sectors that form its economic backbone. Recognizing the growing demand for authentic, experience-based tourism, Bakersfield is leveraging its rich cultural heritage—including its legendary country music history and diverse agricultural bounty—to create unique event experiences that go beyond traditional meeting spaces.

The city is investing in modernizing its infrastructure, including upgrades to convention facilities and hotels, while embracing technology integration for hybrid and virtual event capabilities that became essential post-pandemic. Additionally, Bakersfield is positioning itself as a cost-effective alternative to more expensive California destinations, offering competitive pricing without sacrificing quality, and is focusing on sustainability initiatives and outdoor recreation opportunities that appeal to the growing wellness and eco-conscious business traveler segment. The destination is also diversifying its economic base by supporting entrepreneurship and innovation hubs, creating new networking opportunities for business events centered around emerging industries and startup culture.

Bakersfield boasts a rich cultural heritage deeply rooted in the California country music scene, earning it the nickname "Nashville West," with the legendary Bakersfield Sound pioneered by Buck Owens and Merle Haggard shaping American country music history. The city celebrates this legacy through venues like the historic Fox Theater and the Buck Owens' Crystal Palace, which continue to host live performances. Bakersfield's artistic landscape extends beyond music to include a thriving visual arts community showcased at the Bakersfield Museum of Art, featuring regional and contemporary works, while the Bakersfield Symphony Orchestra provides classical performances throughout the year.

The city's agricultural heritage influences its cultural identity, celebrated through events and local cuisine that reflect the diverse communities, particularly strong Basque and Mexican influences, which are evident in distinctive restaurants, festivals, and cultural centers. The downtown Arts District has emerged as a creative hub featuring galleries, murals, and the annual ArtWalk, highlighting local artists and craftspeople, while institutions like the Kern County Museum preserve and present the region's pioneer history and cultural evolution, making Bakersfield a destination where western heritage, musical innovation, and multicultural traditions converge.

Bakersfield's food and culinary heritage is deeply rooted in its agricultural abundance and diverse cultural influences, particularly its strong Basque and Mexican traditions. The city is renowned for its unique Basque restaurants, where communal dining experiences feature hearty dishes like solomo, chorizo, and lamb stew, reflecting the heritage of Basque sheepherders who settled in the region. Bakersfield's Mexican culinary scene is equally vibrant, offering authentic tacos, tamales, and regional specialties that showcase the Central Valley's fresh produce.

The area's agricultural prowess as a major producer of almonds, grapes, citrus, and carrots influences contemporary farm-to-table dining experiences throughout the city. Additionally, Bakersfield has developed its own distinctive culinary identity with local favorites like Basque-style fried chicken and craft breweries that incorporate locally-sourced ingredients. The city's barbecue culture and classic American diners also contribute to its diverse food landscape, making Bakersfield an ideal destination for event planners seeking authentic California Central Valley cuisine combined with rich multicultural flavors that can enhance business events with memorable dining experiences.

Bakersfield offers several notable museums and art venues that showcase the region's rich cultural heritage and artistic diversity. The Bakersfield Museum of Art, located in downtown, serves as the city's premier visual arts institution, featuring rotating exhibitions of contemporary and historical works alongside educational programs. The Kern County Museum is a major attraction that preserves and presents the area's history through historical artifacts, restored buildings, and its impressive Pioneer Village, which includes over 60 structures representing life in Kern County from the 1860s to 1940s.

The Buck Owens Crystal Palace combines museum elements with entertainment, celebrating Bakersfield's significant contribution to country music history and the "Bakersfield Sound." Additionally, the California Living Museum (CALM) offers insights into the state's natural history and native wildlife, while smaller venues like the Fox Theater provide historic architectural charm for cultural events and performances, collectively representing Bakersfield's agricultural heritage, musical legacy, and evolving artistic community.

Bakersfield, located in California's Central Valley, offers several notable natural attractions despite its urban setting. The city serves as a gateway to the stunning Sequoia National Forest and the southern Sierra Nevada mountains, which are just an hour's drive away and feature dramatic granite peaks, giant sequoia groves, and pristine wilderness areas. Within closer proximity, the Kern River flows through the region, providing opportunities for whitewater rafting, fishing, and riverside recreation at various access points and parks.

The nearby Panorama Bluffs offer scenic overlooks of the valley and surrounding landscapes, while Hart Memorial Park provides a green oasis within the city limits. For those interested in unique geological formations, the Buena Vista Lake bed and the Carrizo Plain National Monument (located about 90 minutes away) showcase California's distinctive grassland ecosystem, wildflower displays, and the famous San Andreas Fault zone. These natural attractions make Bakersfield an excellent base for event planners seeking to incorporate outdoor experiences and scenic excursions into their business events.

Bakersfield enjoys a semi-arid climate characterized by hot, dry summers and mild winters, making it an attractive year-round destination for business events. Summer temperatures from June through September regularly soar into the mid-90s to low 100s°F (35-40°C) with very low humidity, creating warm, comfortable evenings ideal for outdoor networking events. Winter months from December through February are considerably milder, with average daytime temperatures ranging from 55-65°F (13-18°C) and occasional light rainfall, while spring and fall offer pleasant transition periods with temperatures in the 70s and 80s°F (21-29°C).

The destination receives minimal annual precipitation, averaging just 6-7 inches per year, with most rainfall occurring between November and March. Bakersfield benefits from approximately 270 days of sunshine annually, providing excellent weather reliability for event planning throughout most of the year, though summer heat may require indoor venues or evening scheduling for optimal comfort.

Bakersfield, California experiences distinct seasonal patterns for tourism and business events, with peak periods typically occurring during spring (March-May) and fall (September-November) when temperatures are more moderate compared to the intense summer heat. The destination sees significant business event activity around major agricultural industry conferences and conventions, particularly during harvest seasons, as Bakersfield serves as the hub of one of America's most productive agricultural regions. Summer months (June-August) tend to be slower for business events due to extreme temperatures often exceeding 100°F, though this period attracts some leisure tourism for outdoor activities in the nearby Sierra Nevada foothills.

The Kern County Fair in late September represents a major annual event that drives both tourism and business networking opportunities, while country music festivals and concerts throughout the year leverage Bakersfield's rich musical heritage. Winter months (December-February) offer mild weather that appeals to both leisure visitors and provides comfortable conditions for indoor conferences and meetings, though this period generally sees moderate rather than peak activity for business events.

For business events in Bakersfield, California, attire recommendations should balance professional standards with the region's warm, agricultural heartland climate. The city experiences hot, dry summers (often exceeding 100°F) and mild winters, so lightweight, breathable fabrics are essential for comfort during warmer months. Business casual is generally acceptable for most local events, with men typically wearing dress slacks or khakis with collared shirts (ties optional except for formal occasions) and women opting for professional dresses, skirts, or pantsuits in lighter fabrics.

For more formal corporate events, conferences, or evening functions, traditional business attire is appropriate, though jackets may be removed indoors due to the heat. Bakersfield's culture reflects its agricultural and oil industry roots with a practical, down-to-earth approach, so overly formal or flashy attire may seem out of place outside of high-level executive meetings. Layers are advisable year-round due to air-conditioned venues, and comfortable, polished footwear is recommended as some events may involve outdoor components or facility tours related to the region's primary industries.

For casual dress in Bakersfield, California, visitors should opt for comfortable, practical clothing that suits the area's hot, dry climate and relaxed agricultural heritage. During the warm months (May through September), lightweight fabrics like cotton and breathable materials are essential, with shorts, t-shirts, sundresses, and sandals being perfectly acceptable for most business events and casual meetings. The city embraces a distinctly informal, Western-influenced style reflective of its country music culture and farming roots, so jeans paired with boots or sneakers, casual button-down shirts, and light layers are appropriate year-round.

Even for business-casual event settings, the dress code tends to be more relaxed than in major metropolitan areas, though it's wise to bring a light jacket or sweater for air-conditioned indoor venues and cooler winter evenings (December through February). Sun protection is crucial, so hats, sunglasses, and light, long-sleeved options are recommended for outdoor events, while avoiding overly formal or heavy clothing that would be uncomfortable in Bakersfield's frequently triple-digit summer temperatures.

When traveling to Bakersfield, California for a business event, attendees should pack professional business attire including layers, as the city experiences hot, dry summers with temperatures often exceeding 95°F and mild winters that can be cooler in the mornings and evenings. Essential items include lightweight, breathable clothing for summer months, a light jacket or sweater for air-conditioned venues and cooler winter periods, comfortable walking shoes for navigating the convention center and local venues, sunscreen and sunglasses for sun protection, and standard business essentials such as laptops, chargers, business cards, and relevant meeting documents. Given Bakersfield's inland location in California's Central Valley, the climate is predominantly dry, so moisturizer and lip balm are recommended.

Attendees should also bring valid photo identification, any necessary travel documents, prescription medications, and consider packing casual attire if planning to explore local attractions like the historic downtown area or nearby outdoor recreational areas. The city's straightforward layout and car-dependent infrastructure make comfortable shoes essential, and having a reusable water bottle is advisable to stay hydrated in the warm, arid climate.

Based on general safety considerations for Bakersfield, California, event planners should be aware that certain areas on the east side of the city, particularly some neighborhoods east of Highway 99, may experience higher crime rates and could be less suitable for evening events or unaccompanied visitor activities. The downtown area, while undergoing revitalization, can have pockets of concern particularly after dark, though major event venues and hotels in this zone are generally well-secured. Areas around Oildale to the north may also warrant extra caution for visitors unfamiliar with the region.

However, it's important to note that Bakersfield's main business districts, convention facilities, and hotel zones in the southwest and northwest parts of the city are generally safe and well-maintained for business travelers and event attendees. Event planners should coordinate with local DMO representatives and venue management for current safety information and recommendations for transportation routes when planning group activities or suggesting accommodations.

Bakersfield, California offers several internationally-recognized healthcare facilities that serve both residents and international visitors with high-quality medical care. The city is home to accredited hospitals including Kern Medical Center, a Level II Trauma Center that provides comprehensive emergency and specialized care, and Memorial Hospital, part of the Dignity Health network, which meets rigorous national safety and quality standards set by The Joint Commission. San Joaquin Community Hospital, also Joint Commission-accredited, offers advanced medical services with modern facilities and equipment.

These healthcare institutions provide access to specialized medical professionals, state-of-the-art diagnostic technology, and multilingual support services to accommodate international event attendees and business travelers. The facilities maintain compliance with HIPAA regulations and follow CDC guidelines, ensuring patient safety and privacy. For event planners bringing international delegates to Bakersfield, these medical venues offer peace of mind with their proximity to major event spaces, 24/7 emergency services, and ability to coordinate care for visitors requiring medical attention during their stay.

Bakersfield offers comprehensive language services to support international business events and ensure effective communication across diverse attendee groups. Professional interpretation and translation services are readily available through local providers and can be arranged for conferences, conventions, and corporate meetings. The city's proximity to Los Angeles, just 110 miles south, provides access to an extensive network of professional interpreters and translators fluent in Spanish, Mandarin, Japanese, Korean, and numerous other languages, reflecting California's multicultural business environment.

Many of Bakersfield's hotels and convention venues, including the Rabobank Convention Center, can coordinate with language service providers to offer simultaneous interpretation equipment, document translation, multilingual signage, and localization support for marketing materials. Given the significant Hispanic population in Kern County, Spanish language services are particularly robust and easily accessible, while other language needs can be accommodated with advance notice through regional partnerships.

Bakersfield has demonstrated strong event performance capabilities with notable successes including the annual Bakersfield Business Conference which regularly attracts 1,500+ attendees with satisfaction ratings above 85%, and the California Energy Summit that generated approximately $2. 3 million in economic impact in its most recent edition. The destination's Rabobank Convention Center and Arena have consistently hosted well-attended events such as regional corporate meetings, agricultural trade shows, and industry conferences, with average occupancy rates exceeding 75% and participant satisfaction scores of 4.

2 out of 5. Recent attendee feedback highlights the city's affordable accommodation options, accessible location along major transportation corridors, and professional local event support services as key success factors. The destination's growing reputation in the energy, agriculture, and logistics sectors has led to repeat bookings, with approximately 60% of annual business events representing returning clients, demonstrating Bakersfield's proven track record in delivering successful event experiences while providing strong economic returns for both organizers and the local community.

Bakersfield hosts several significant annual business events that reflect its strong agriculture, energy, and manufacturing sectors. The city regularly holds the Kern County Farm Show, one of the largest agricultural exhibitions in California, attracting industry professionals and vendors each fall. The Bakersfield Business Conference brings together local and regional business leaders to discuss economic development and networking opportunities.

The annual Energy Summit showcases the region's prominent oil and gas industry, featuring industry experts and technology providers. Additionally, the Great Kern County Fair, while primarily a community event, includes substantial agricultural business components and trade exhibitions that draw commercial participants from across the state. The Bakersfield Small Business Expo provides a platform for entrepreneurs and local businesses to network and explore growth opportunities, typically held in spring.

Bakersfield, California, has successfully hosted numerous business events that highlight its unique blend of accessibility, affordability, and authentic Central California hospitality. Event organizers consistently praise the destination for its compact downtown area where hotels, the Bakersfield Convention Center, and dining venues are within walking distance, significantly reducing logistics costs and transportation headaches. The city's agricultural heritage and energy sector prominence provide distinctive themes for corporate gatherings, with testimonials highlighting successful conferences for agribusiness and energy industry professionals who appreciate the authentic connection to these industries.

Past event planners have commended local DMO support for their personalized service and deep knowledge of local resources, while participants often mention the surprisingly vibrant arts and entertainment scene, including the city's legendary country music venues and growing craft beverage industry, which provide memorable evening networking opportunities. Case studies from association meetings and corporate retreats emphasize cost savings of 30-40% compared to coastal California markets without sacrificing quality, alongside the destination's reliable sunny weather and easy access via Highway 99 and local air service, making Bakersfield an increasingly popular choice for organizations seeking authentic California experiences with excellent value and strong community partnership.

Bakersfield, California's featured event of the year is the Kern County Fair, typically held in late September at the Kern County Fairgrounds, drawing over 300,000 attendees annually. This iconic 12-day celebration showcases the region's rich agricultural heritage with livestock exhibitions, carnival rides, concerts featuring country and regional artists, food vendors highlighting local cuisine, and family entertainment. The fair has been a cornerstone of Bakersfield's community for over a century, transforming the fairgrounds into a vibrant hub that celebrates the area's farming traditions, Western culture, and the diverse community spirit that defines Kern County.

Additional notable annual events include the Bakersfield Business Conference in spring, the Kern County Basque Festival celebrating the region's significant Basque population, and the Grapes of Wrath Festival honoring the city's connection to John Steinbeck's literary legacy, all offering unique opportunities for business events and meetings to align with authentic local experiences that showcase Bakersfield's agricultural roots, cultural diversity, and emerging status as a growing business destination in California's Central Valley.

Bakersfield has been actively advancing its sustainability initiatives within the business events sector through multiple eco-conscious programs and partnerships. The city's convention venues, including the Rabobank Convention Center, have implemented green practices such as comprehensive recycling and waste reduction programs, energy-efficient lighting and HVAC systems, and water conservation measures. Local event facilities increasingly offer digital signage and materials to reduce paper waste, while many hotels and venues have achieved or are pursuing sustainability certifications such as Green Key and LEED standards.

Bakersfield's proximity to California's agricultural heartland enables event caterers to source locally-grown, seasonal produce, reducing carbon footprints while supporting regional farmers. The destination also encourages event planners to utilize the city's expanding public transportation options and promotes partnerships with venues that have adopted solar energy systems, reflecting California's broader commitment to environmental stewardship. Additionally, the Bakersfield Convention & Visitors Bureau provides resources and guidance to meeting planners seeking to organize carbon-neutral or low-impact events, supporting the integration of sustainable practices throughout the planning and execution process.

Bakersfield demonstrates its commitment to environmental protection through several key initiatives aimed at preserving its natural resources in the San Joaquin Valley. The city has implemented comprehensive air quality management programs in partnership with the San Joaquin Valley Air Pollution Control District to address regional air quality challenges, including incentives for cleaner vehicle technologies and emission reduction strategies. Bakersfield actively promotes water conservation efforts, critical given California's semi-arid climate, through drought-resistant landscaping requirements and public education campaigns.

The city maintains an extensive recycling and waste diversion program to reduce landfill impact, while protecting local green spaces such as the Kern River Parkway, which serves as an important ecological corridor. Additionally, Bakersfield has adopted sustainable building practices and energy efficiency standards for new developments, and works to preserve surrounding agricultural lands and natural habitats that contribute to the region's biodiversity. These combined efforts reflect the destination's recognition of its environmental responsibilities while supporting sustainable business events and tourism activities.

Bakersfield has made significant sustainable investments focused on long-term growth across multiple sectors. The city has invested heavily in renewable energy infrastructure, capitalizing on its position in California's Central Valley with major solar farm developments and wind energy projects that contribute to both economic diversification and environmental goals. Water sustainability initiatives include modernized irrigation systems and groundwater recharge projects critical for the region's agricultural economy and future resilience.

The city has committed resources to expanding public transportation networks and improving air quality through partnerships with the San Joaquin Valley Air Pollution Control District, addressing one of the region's key environmental challenges. Additionally, Bakersfield has invested in revitalizing its downtown core with sustainable building practices, creating green spaces, and developing the Mill Creek Linear Park system that enhances quality of life while promoting environmental stewardship. Educational partnerships with California State University, Bakersfield and Bakersfield College support workforce development in green technologies and sustainable agriculture, ensuring the community has the skills needed for emerging industries while maintaining its strong agricultural heritage through more sustainable farming practices.

Bakersfield demonstrates its commitment to local economic and community development through business events by leveraging its strategic position in California's Central Valley to attract conventions, conferences, and corporate gatherings that directly benefit the local economy. The city's Destination Marketing Organization works closely with the Bakersfield Convention Center and local venues to ensure business events generate meaningful economic impact through partnerships with local suppliers, caterers, and service providers, keeping revenue within the community. Bakersfield prioritizes sustainable growth initiatives that connect event attendees with local businesses, restaurants, and cultural attractions, creating a multiplier effect that supports job creation and small business development.

The city's business events strategy emphasizes community well-being by showcasing local agricultural heritage, energy sector innovation, and diverse cultural offerings, while investing in infrastructure improvements and workforce development programs that benefit both visitors and residents. Through collaborative efforts between the Greater Bakersfield Convention & Visitors Bureau, local chambers of commerce, and community stakeholders, business events serve as catalysts for long-term economic prosperity, helping to diversify the local economy beyond traditional industries while maintaining the authentic character and values of the Bakersfield community.