InterContinental (IHG)
Ashwaubenon, Wisconsin
41 355 m²
BallroomExhibition space
“Where Business Meets Championship Spirit”
United States, Wisconsin
Ashwaubenon, Wisconsin, is a dynamic village located in the heart of the Green Bay metropolitan area, offering business event planners a unique blend of Midwestern hospitality and world-class facilities. Best known as the home of Lambeau Field and the legendary Green Bay Packers, this destination provides an exciting backdrop for meetings, conventions, and corporate events with its distinctive sports heritage and passionate community spirit. The village features modern conference facilities, comfortable accommodations, and convenient accessibility, all within minutes of Austin Straubel International Airport.
Ashwaubenon's strategic location along major highways makes it easily accessible for attendees throughout the Midwest, while its compact geography ensures efficient transportation between venues. Beyond business, the destination offers engaging experiences including the Oneida Casino, diverse dining options ranging from classic Wisconsin supper clubs to contemporary cuisine, and year-round entertainment opportunities. The community's strong tourism infrastructure, combined with its authentic Wisconsin character and the electric atmosphere surrounding one of America's most iconic sports franchises, creates a memorable and energizing environment for business events of all sizes.
Ashwaubenon, Wisconsin, is strategically positioned in the heart of the Green Bay metropolitan area, offering exceptional accessibility and a robust infrastructure for business events. The destination is most notably home to Lambeau Field and the Titletown development, providing unique venue opportunities and world-class hospitality facilities. With its proximity to Austin Straubel International Airport (just minutes away), extensive highway connections via I-41 and I-43, and a concentrated cluster of hotels, restaurants, and meeting spaces, Ashwaubenon delivers convenience for event attendees and planners alike.
The destination combines small-town Midwestern hospitality with professional event services, featuring modern convention facilities, reliable transportation options, and a walkable entertainment district. Its compact geography allows for efficient event logistics, while the community's strong sports and recreation heritage, anchored by the Green Bay Packers, creates a distinctive and memorable atmosphere that enhances networking and team-building opportunities for corporate groups and associations.
Destination scorecard
Destinaitor dataHow Ashwaubenon rates across the dimensions that shape an event decision (out of 100).
Ashwaubenon scores 72/100 for business traveler connectivity. Air Connectivity (17/25): Green Bay Austin Straubel International Airport (GRB) offers direct flights to major U. S.
hubs with international connections, but has limited direct international flights. Nearby alternatives include Appleton (ATW) and Milwaukee (MKE) airports. Regional Ground Connectivity (19/25): Well-connected by major highways, but lacks passenger rail service (nearest Amtrak is 120 miles away in Milwaukee).
Alternative Transport Modes (16/25): Limited options with bus services like Greyhound and Lamers, but no high-speed rail or ferry services. Green Bay Metro provides public transportation but with limited frequency. Transport Hubs Quality (20/25): GRB airport is well-equipped for business travelers with conference rooms and rental car services, with good taxi, ride-sharing, and hotel shuttle availability.
How they're improving
1. Expand Direct Flight Service at Austin Straubel International Airport: Partner with airlines to establish additional direct routes to major business hubs (Atlanta, Dallas, Phoenix, Washington DC) and explore seasonal international service to Canadian cities (Toronto, Montreal). Specific action: Collaborate with the airport authority to offer incentive packages to carriers, similar to how smaller airports like Boise Airport (BOI) successfully attracted new routes by guaranteeing minimum passenger loads. Measurable outcome: Add 3-5 new direct domestic routes within 18 months and establish at least one cross-border route within 24 months, reducing connection requirements for 40% of business travelers. 2. Develop Regional Rail Connectivity Study and Shuttle Service: Commission a feasibility study for extending Amtrak service or establishing commuter rail between Milwaukee and Green Bay, while immediately implementing coordinated shuttle services. Specific action: Launch premium shuttle service with WiFi and workspace amenities connecting Ashwaubenon to Milwaukee's Amtrak station (4-6 daily departures), modeled after successful airport-city shuttles like the GO Airport Express in Toronto. Measurable outcome: Provide rail-connected travelers a reliable 2-hour ground transfer option, capturing 15% of Milwaukee rail passengers as potential visitors within the first year. 3. Enhance Public Transportation for Event Corridors: Expand Green Bay Metro service frequency and coverage specifically targeting business event venues and hotel clusters. Specific action: Establish dedicated event shuttle routes operating 6am-11pm connecting Austin Straubel Airport, major hotels, Resch Center, Lambeau Field, and commercial districts along Ashwaubenon Road, similar to convention shuttle systems in Anaheim, California. Measurable outcome: Increase public transit usage among event attendees by 35% and reduce rental car dependency by 25% within 12 months of implementation. 4. Create Integrated Mobility Hub at Austin Straubel Airport: Develop a comprehensive ground transportation center consolidating all transportation options. Specific action: Establish a mobility hub at GRB featuring designated ride-share pickup zones, bike-share stations, rental car quick-pick, and real-time digital displays showing all transportation options with wait times and costs, modeled after successful implementations at Indianapolis International Airport. Measurable outcome: Reduce average ground transportation wait time by 40% and improve visitor satisfaction scores for airport-to-destination connectivity from current levels to 85%+ within 6 months. 5. Implement Smart Pedestrian Infrastructure Improvements: Upgrade walkability between key business districts through enhanced pedestrian corridors. Specific action: Install covered walkways, improved lighting, wayfinding signage, and dedicated pedestrian paths connecting hotel clusters to Resch Center and Lambeau Field area (approximately 2-3 mile network), similar to pedestrian improvements in suburban convention destinations like Schaumburg, Illinois. Measurable outcome: Increase pedestrian traffic between venues by 50% during events and achieve 90% accessibility compliance across all primary business corridors within 18 months.
Ashwaubenon, Wisconsin receives a sustainability score of 72/100 for business event destinations. CRITERION 1 - Sustainable Infrastructure and Green Buildings (30%): Score 22/30. The destination demonstrates solid green infrastructure with Lambeau Field operating one of the largest solar panel installations among NFL stadiums and implementing LED lighting systems and water conservation technologies.
The Resch Center has also undergone energy-efficient upgrades. However, the text lacks evidence of formal green building certifications (LEED, BREEAM) for event venues, limiting the score. CRITERION 2 - Eco-friendly Event and Business Services (25%): Score 18/25.
Ashwaubenon shows strong commitment through comprehensive recycling and composting programs at major venues, waste diversion initiatives, and partnerships with local Wisconsin farms and producers for catering services that reduce transportation emissions. The Greater Green Bay CVB promotes digital materials over printed collateral. The destination loses points for lacking formal sustainability certifications for venues.
CRITERION 3 - Community and Economic Impact Programs (25%): Score 19/25. Excellent local economic integration with event tax revenues supporting youth programs, public safety, and educational initiatives. The destination prioritizes local vendors, caterers, and service providers, and encourages event planners to incorporate volunteer activities and charity partnerships.
Strong workforce development programs partner with hospitality businesses to ensure skilled labor availability. CRITERION 4 - Long-term Sustainability Investments (20%): Score 13/20. Good strategic planning with investments in sustainable transportation infrastructure (pedestrian and cycling connections), stormwater management systems, green space development, and local food system partnerships.
However, the text indicates sustainability initiatives are still developing rather than fully mature, with venues continuing to work toward formal certifications.
How they're improving
1. PURSUE FORMAL GREEN BUILDING CERTIFICATIONS: Ashwaubenon should prioritize obtaining LEED certification for the Resch Center and other major event venues, while working toward Green Globes or similar certifications for hotel properties in the Titletown District. Specific actions include conducting energy audits, implementing building automation systems, and upgrading HVAC systems to high-efficiency models. Real-world example: The Wisconsin Center in Milwaukee achieved LEED Gold certification through comprehensive retrofits including geothermal heating/cooling and rainwater harvesting, resulting in 30% energy reduction and becoming a preferred venue for sustainability-focused organizations. Measurable outcome: Achieve at least LEED Silver certification for two major venues within 24 months, targeting 25% reduction in energy consumption and 40% waste diversion rates. 2. ESTABLISH COMPREHENSIVE SUSTAINABLE EVENT CERTIFICATION PROGRAM: Develop a destination-wide "Green Events Ashwaubenon" certification program that provides tiered recognition (bronze/silver/gold) for events meeting specific sustainability criteria including zero-waste catering, carbon offset options, sustainable transportation incentives, and local sourcing requirements. Partner with the Greater Green Bay CVB to create a sustainability toolkit for meeting planners with templates, vendor directories, and measurement tools. Real-world example: Portland, Oregon's "Meet Green" program offers planners resources and recognition for sustainable events, resulting in 65% of conventions incorporating green practices and generating positive media coverage. Measurable outcome: Certify 50+ business events within first year, achieve 60% waste diversion rate across certified events, and attract 10 new sustainability-focused conferences annually. 3. EXPAND RENEWABLE ENERGY AND CARBON NEUTRALITY INITIATIVES: Build upon Lambeau Field's solar installation by developing a destination-wide renewable energy strategy including additional solar arrays on venue rooftops, parking structures, and municipal buildings, with goal of powering all major event facilities with 100% renewable energy. Implement a carbon offset program where event attendees can contribute to local environmental projects such as urban forestry or wetland restoration. Real-world example: Vancouver Convention Centre operates as a net-zero facility through on-site renewable generation, district energy systems, and comprehensive efficiency measures, attracting high-value international conferences prioritizing sustainability. Measurable outcome: Increase renewable energy generation to power 75% of event venue operations within 36 months, establish carbon offset fund supporting 5+ local environmental projects, and achieve carbon-neutral status for the destination's convention district by 2028. 4. STRENGTHEN LOCAL FOOD SYSTEMS AND CIRCULAR ECONOMY PARTNERSHIPS: Formalize partnerships between all major event venues and Wisconsin farms, breweries, and food producers through a "Taste of Wisconsin" sustainable catering program with minimum local sourcing requirements (50% within 150 miles). Establish composting infrastructure at all venues with partnerships to convert food waste into agricultural inputs for partner farms, creating a closed-loop system. Develop educational components for events highlighting Wisconsin's agricultural heritage and sustainability practices. Real-world example: Copenhagen's food waste-to-biogas program diverts 60,000 tons annually from convention centers and hotels, powering city buses while reducing emissions by 70,000 tons CO2 equivalent. Measurable outcome: Achieve 60% local food sourcing across all catered events within 18 months, divert 90% of food waste from landfills through composting/biogas programs, and create 25 new supply contracts with regional producers. 5. DEVELOP INTEGRATED SUSTAINABLE MOBILITY INFRASTRUCTURE: Create a comprehensive green transportation network connecting hotels, venues, and attractions through electric shuttle services, expanded bike-share programs, and enhanced pedestrian infrastructure with wayfinding signage. Partner with ride-share companies to offer electric vehicle priority pricing for event attendees and install EV charging stations at all major venues and hotels. Implement a digital mobility app providing real-time sustainable transportation options and incentives for choosing low-carbon travel. Real-world example: Amsterdam's convention district integrated approach includes 500+ EV charging points, extensive cycling infrastructure, and electric water taxis, resulting in 40% of convention attendees using sustainable transportation and positioning the city as Europe's leading green meetings destination. Measurable outcome: Reduce single-occupancy vehicle trips to events by 35% within 24 months, install 50+ EV charging stations, achieve 25% of event attendees using sustainable transportation options, and decrease transportation-related emissions by 30% by 2027.
Quality and Extent of Pedestrian Infrastructure (25%): 15/25 - Ashwaubenon offers moderate pedestrian infrastructure with sidewalks along major routes, particularly near the Resch Center and Lambeau Field area. ADA-compliant accessible routes are available at primary facilities. However, as an automotive-oriented suburb, pedestrian infrastructure is concentrated in specific commercial corridors rather than being comprehensive throughout the destination.
Integration of Public Transportation with Pedestrian Routes (25%): 12/25 - Limited information provided about public transportation integration. The destination developed primarily as a car-dependent suburb, suggesting minimal public transit infrastructure. Proximity to Austin Straubel International Airport and major highways indicates automotive focus rather than integrated public transportation systems.
Availability and Convenience of Mobility Services (25%): 10/25 - No specific information provided about bike-sharing, scooters, or micro-mobility services. The automotive-oriented development pattern suggests limited alternative mobility options beyond personal vehicles and potentially taxis/rideshare services. Compactness and Ease of Access between Key Points (25%): 16/25 - Key business venues show reasonable clustering around Lambeau Field and Resch Center areas where hotels, restaurants, and entertainment venues are navigable on foot.
However, some areas between destinations require vehicle transportation, indicating moderate compactness. The commercial corridors along Ashwaubenon Road provide concentrated pedestrian-friendly zones. Total: 53/100
How they're improving
1. Expand Pedestrian Infrastructure Beyond Core Event Areas: Develop continuous sidewalk networks connecting secondary hotels and venues to primary event facilities. Install mid-block pedestrian crossings with enhanced visibility features (flashing beacons, high-visibility crosswalks) along Ashwaubenon Road and Oneida Street corridors. Example: Implement a 'Complete Streets' program similar to Madison, Wisconsin, which added 15 miles of connected sidewalks and reduced pedestrian incidents by 23%. Measurable outcome: Achieve 85% sidewalk connectivity between all major event venues within 18 months, measured through GIS mapping analysis.
2. Introduce Micro-Mobility Solutions for Event Attendees: Launch a bike-sharing or e-scooter program with stations at major hotels, the Resch Center, Lambeau Field, and commercial districts. Partner with providers like BCycle or Lime to offer event-specific mobility packages. Example: Green Bay's neighbor, Milwaukee, implemented Bublr Bikes with 75 stations, achieving 250,000 annual trips and reducing short-distance car trips by 18%. Measurable outcome: Deploy 12-15 mobility stations within the first year, targeting 50,000 trips annually and 30% usage by business event attendees.
3. Create Dedicated Pedestrian Zones Around Event Clusters: Establish car-free or car-limited zones during major business events in the Lambeau Field/Resch Center area, converting parking areas to temporary pedestrian plazas with wayfinding signage, seating, and weather protection. Example: Follow the model of Indianapolis' Georgia Street, which created a six-block pedestrian corridor that increased foot traffic by 40% and adjacent business revenue by 28%. Measurable outcome: Implement seasonal pedestrian zones for 60+ event days annually, achieving 35% increase in inter-venue foot traffic.
4. Develop Comprehensive Digital Wayfinding System: Create a mobile app and install physical digital kiosks providing real-time walking directions, estimated travel times, accessible route options, and points of interest between venues. Include integration with event schedules and shuttle services. Example: Austin, Texas implemented WayfinderATX with 50 digital kiosks and a companion app, improving visitor navigation satisfaction scores from 68% to 89%. Measurable outcome: Achieve 60% app adoption among business event attendees within first year and reduce navigation-related inquiries to hotel concierges by 45%.
5. Establish Weather-Protected Walkways for Year-Round Comfort: Given Wisconsin's climate challenges, develop covered walkway connections or skyway systems linking major hotels to the Resch Center and nearby commercial areas. Example: Minneapolis' skyway system connects 80 blocks, enabling year-round pedestrian activity and increasing downtown foot traffic by 35% during winter months. Measurable outcome: Complete Phase 1 connecting three major hotels to primary event venue within 24 months, increasing winter event bookings by 20% and attendee satisfaction ratings for accessibility by 30 percentage points.
Ashwaubenon, Wisconsin receives an overall Inclusive and Accessible Business Tourism score of 82/100, reflecting strong performance with room for enhancement. ACCESSIBILITY OF PHYSICAL INFRASTRUCTURE (22/25): Ashwaubenon demonstrates excellent physical accessibility standards. Major venues including Lambeau Field, the Resch Center, and hotel properties feature comprehensive wheelchair ramps, elevators, accessible restrooms, and designated parking spaces in compliance with ADA standards.
Transportation improvements along Ashland Avenue and Holmgren Way enhance visitor mobility, while the Titletown District development incorporates modern accessibility features. The infrastructure investments in parking facilities and wayfinding systems further support accessible navigation. Minor deductions reflect the need for more detailed information about sidewalk connectivity and accessibility features in outdoor public spaces beyond venue properties.
INCLUSIVITY POLICIES AND PRACTICES (21/25): The destination shows strong commitment to inclusive services. Hotels provide ADA-compliant guest rooms with accessible features, and ground transportation options include accessible vehicles connecting to Green Bay Austin Straubel International Airport. Venues collaborate with event planners to arrange sign language interpreters, accommodate dietary restrictions, and welcome service animals.
The hospitality community receives training to create inclusive environments for diverse groups. The score reflects minor gaps in publicly documented inclusivity policies and the need for more comprehensive information about accessible public transportation options throughout the village. PROVISION OF INFORMATION AND SUPPORT SERVICES (19/25): Ashwaubenon provides reasonable information and support services, though this area shows the most opportunity for improvement.
Venues work closely with event planners to arrange special accommodations, and the destination benefits from proximity to Green Bay's resources. However, the text lacks specific evidence of dedicated accessible information channels, multilingual guides, comprehensive accessibility websites, or specialized support services for travelers with diverse needs. More robust digital accessibility resources and proactive communication of accessibility features would strengthen this component.
BUSINESS-FRIENDLY SERVICES FOR VISITORS WITH SPECIAL NEEDS (20/25): Conference facilities demonstrate strong business accessibility. The Resch Center and other event venues offer assistive listening devices, accessible seating options, and accommodations for guests with mobility, visual, or hearing impairments. Meeting spaces feature accessible design elements, and hotels provide business-appropriate accessible accommodations.
The Titletown District adds modern meeting spaces with accessibility considerations. The score reflects good performance with opportunity to showcase more specialized business services such as accessible technology support, dedicated business centers with adaptive equipment, and documented protocols for accommodating diverse business traveler needs.
How they're improving
While Ashwaubenon demonstrates strong ADA compliance and physical accessibility infrastructure scoring 82/100, the destination can elevate its inclusive business tourism offering by enhancing information accessibility, formalizing inclusivity programs, and expanding specialized support services. Key Improvement Recommendations: • Develop a Comprehensive Digital Accessibility Hub: Create a dedicated online accessibility portal providing detailed, searchable information about accessible features across all venues, hotels, restaurants, and transportation options. Include virtual tours with accessibility highlights, downloadable accessibility guides in multiple formats (large print, screen-reader compatible, audio), and real-time updates on accessibility features.
This initiative, similar to Visit Seattle's accessible travel guide, would enable travelers with diverse needs to plan confidently and reduce pre-arrival uncertainty, directly increasing bookings from accessibility-conscious meeting planners. • Establish an Accessibility Certification and Training Program: Implement a formal destination-wide accessibility certification program for hotels, venues, restaurants, and service providers that exceeds basic ADA compliance. Partner with disability advocacy organizations to develop training modules for hospitality staff, event coordinators, and transportation providers focusing on inclusive customer service, disability etiquette, and proactive accommodation practices.
Melbourne's Accessible Tourism Accreditation program demonstrates how certification increases destination credibility and attracts inclusive events, potentially expanding Ashwaubenon's market share among corporate clients with diversity commitments. • Deploy Accessibility Coordinators at Major Venues: Assign dedicated accessibility coordinators at the Resch Center, Lambeau Field, and key hotel properties to serve as single points of contact for event planners and attendees requiring accommodations. These specialists would conduct pre-event accessibility audits, coordinate assistive technology deployment, arrange specialized services, and gather feedback for continuous improvement.
This personalized approach, successfully implemented at convention centers in San Diego and Orlando, enhances attendee experience and generates positive word-of-mouth referrals. • Expand Physical Infrastructure Connectivity: Conduct a comprehensive accessibility audit of sidewalks, crosswalks, and pedestrian routes connecting hotels, venues, restaurants, and the Titletown District. Prioritize improvements to create continuous accessible pathways throughout the commercial corridor, install tactile paving at key intersections, enhance lighting for visibility, and add accessible wayfinding signage with Braille and high-contrast text.
These enhancements would complement existing infrastructure investments and ensure seamless navigation for all visitors, particularly benefiting the growing senior meeting planner demographic. • Create an Inclusive Business Services Toolkit: Develop specialized business amenities including accessible co-working spaces in the Titletown District, assistive technology lending libraries at major venues (featuring screen readers, hearing loops, adjustable-height desks), and partnerships with local providers of sign language interpretation, CART services, and accessible transportation. Promote these services through a centralized booking platform integrated with venue reservation systems.
This comprehensive approach positions Ashwaubenon as a leader in accessible business tourism and directly addresses the needs of organizations prioritizing inclusive events, potentially attracting national conferences and corporate meetings with strict accessibility requirements.
Healthcare Facilities and Medical Services (30%): Score 26/30. Ashwaubenon benefits from proximity to Green Bay's advanced healthcare system with multiple internationally-recognized facilities including Bellin Health, HSHS St. Vincent Hospital, and HSHS St.
Mary's Hospital Medical Center. All facilities are Joint Commission-accredited with 24/7 emergency departments, advanced diagnostic imaging, cardiac care, surgical services, and trauma care. Medical centers are located within minutes of major event venues (Resch Center, Lambeau Field) ensuring immediate access.
Facilities offer multilingual support staff, coordination with international insurance providers, and physicians trained at leading institutions. Safe Areas and Zones to Avoid (25%): Score 21/25. Ashwaubenon is generally considered a safe community with no significantly dangerous areas requiring avoidance.
The village maintains strong public safety presence, especially during major events at Lambeau Field. Standard urban awareness recommended during late-night hours in parking lots and less-trafficked commercial zones after business hours. Primary concerns relate to traffic congestion during Green Bay Packers game days rather than safety issues.
Emergency Response Systems (25%): Score 18/25. The village maintains strong public safety presence with enhanced coverage during major events. However, specific details about police response times, fire services capabilities, or emergency dispatch systems were not provided in available information.
Traveler Safety Information and Support (20%): Score 17/20. The destination is described as presenting a welcoming and secure environment for business events and conventions. Strong safety infrastructure during major events indicates established support systems, though specific traveler assistance programs or safety information dissemination channels were not detailed.
Final Score: 82/100 - Ashwaubenon demonstrates strong safety and security for business travelers with excellent healthcare access, general community safety, and robust event security presence.
How they're improving
1. Establish Dedicated Business Traveler Medical Concierge Service: Partner with Bellin Health and HSHS hospitals to create a 24/7 medical concierge hotline specifically for business event attendees, similar to services offered in major convention cities like Orlando or Las Vegas. This service should provide pre-arrival health consultations, appointment scheduling, prescription coordination, and direct hospital liaison support. Measurable outcome: Achieve 95% satisfaction rating from business travelers requiring medical services and reduce average wait times for non-emergency appointments to under 2 hours. 2. Develop Comprehensive Digital Safety Platform for Event Attendees: Create a mobile app or web portal providing real-time safety information including traffic updates during game days, parking lot security status, after-hours safe zones, emergency contact numbers, and nearest medical facilities with GPS navigation. Model this after successful platforms used in cities like Austin or Nashville. Measurable outcome: Achieve 70% adoption rate among business event attendees within first year and reduce safety-related inquiries to event organizers by 50%. 3. Enhance Emergency Response Transparency and Communication: Publish detailed emergency response metrics including average police response times, fire department response capabilities, and emergency medical services coverage areas. Establish partnerships with major event venues to ensure coordinated emergency protocols. Example: Follow the model of convention cities like San Diego that publish annual public safety reports specifically for the tourism and business event sector. Measurable outcome: Publish quarterly safety statistics and achieve sub-5-minute average emergency response times to major event venues. 4. Implement Business Traveler Safety Orientation Program: Develop brief safety orientation materials (video, digital guide, venue signage) specifically addressing Lambeau Field event day logistics, safe late-night transportation options, and 24-hour business-friendly establishments. Partner with hotels and event venues for distribution, similar to programs in Green Bay's peer cities. Measurable outcome: Distribute safety materials to 90% of business event attendees and reduce incident reports during major event days by 25%. 5. Establish International Traveler Healthcare Navigation Service: Create multilingual healthcare navigation support beyond current offerings, including partnerships with international insurance providers, translation services at all major medical facilities, and cultural competency training for emergency responders. Model after international gateway cities' programs. Measurable outcome: Provide support in minimum 5 languages, establish agreements with 10+ international insurance carriers, and achieve 100% of emergency responders completing cultural competency training within 18 months.
Tap a score to see how Ashwaubenon earns it and where it is improving.
Fit at a glance
Destinaitor dataThe numbers planners check first when qualifying a destination.
Max delegate capacity
-
Largest exhibition
32 302 m²
Largest ballroom
10 764 m²
Largest breakout
15 069 m²
Hotel rooms
3 000
Five-star hotels
1
International airport
Regional only
Walkability
65 / 100
Venues listed
3
Meetings & events capacity
The hard MICE numbers for Ashwaubenon: largest contiguous event spaces alongside graded hotel inventory.
| Largest ballroom | Largest breakout | Largest exhibition | 4★ hotels | 4★ rooms | 5★ hotels | 5★ rooms | Total hotels | Total rooms |
|---|---|---|---|---|---|---|---|---|
| 10 764 m² | 15 069 m² | 32 302 m² | 5 | 500 | 1 | 111 | 25 | 3 000 |
The case for Ashwaubenon
Ashwaubenon, Wisconsin strategically positions itself as a premier business event destination through its unique combination of accessibility, world-class facilities, and authentic Midwestern hospitality. Located in the Green Bay metropolitan area, the destination offers exceptional value with its proximity to Lambeau Field and the Titletown entertainment district, providing memorable venues and experiences that blend professional meeting spaces with iconic sports heritage. The community's key differentiators include competitive pricing compared to larger metropolitan areas, easy regional accessibility via Green Bay Austin Straubel International Airport, and a concentrated cluster of hotels, meeting facilities, and dining options within a compact, walkable area.
Ashwaubenon's brand emphasizes its ability to deliver successful business outcomes in an engaging, distraction-free environment while offering distinctive team-building opportunities and entertainment options that leverage its connection to the Green Bay Packers legacy. The destination's value proposition centers on providing planners with a streamlined, stress-free experience where attendees can focus on business objectives while enjoying genuine Wisconsin warmth and unique local character that makes events both productive and memorable.
Why business comes here
The economic backdrop that draws associations and corporates to Ashwaubenon.
Ashwaubenon, Wisconsin offers a robust business environment anchored by its strategic location in the Green Bay metropolitan area, which serves as a regional economic hub for northeastern Wisconsin. The community benefits from Wisconsin's business-friendly policies, including competitive corporate tax rates and various incentive programs for business development and expansion. The local economy is diversified across manufacturing, logistics, healthcare, and hospitality sectors, with major employers including the Green Bay Packers and Lambeau Field contributing significantly to the region's economic vitality.
Ashwaubenon's ease of doing business is enhanced by its proximity to Austin Straubel International Airport, excellent highway access via Interstate 41 and State Highway 29, and a strong infrastructure that supports commerce and industry. The village maintains a collaborative relationship with businesses through the Ashwaubenon Business Association and local economic development initiatives, offering streamlined permitting processes and responsive municipal services. The overall business climate is stable and supportive, with a skilled workforce drawn from nearby educational institutions, reasonable operating costs compared to larger metropolitan areas, and a community culture that values entrepreneurship and business growth.
Ashwaubenon's economic sector strengths are anchored by its strategic position as a major retail and hospitality hub within the Green Bay metropolitan area of Wisconsin. The destination's economy is significantly driven by the tourism and entertainment industry, centered around Lambeau Field, home of the Green Bay Packers, which generates substantial year-round economic activity through game days, stadium tours, and the Packers Hall of Fame. The retail sector thrives along the Highway 41/172 corridor, featuring one of Wisconsin's largest concentrations of big-box retailers, restaurants, and commercial establishments.
Hospitality and accommodations form another crucial pillar, with numerous hotels and conference facilities serving business travelers, sports tourists, and event attendees. The destination also benefits from its proximity to manufacturing and paper industry operations that characterize the broader Green Bay region, along with healthcare services and logistics operations. Ashwaubenon's economy is further strengthened by its excellent transportation infrastructure, including easy access to Austin Straubel International Airport, making it an attractive location for business events, conventions, and corporate gatherings that leverage both its entertainment assets and commercial amenities.
Ashwaubenon's business landscape is anchored by several key institutions that support commerce and economic development in this Green Bay suburb. The Greater Green Bay Chamber serves as the primary business advocacy organization, providing networking opportunities, resources, and support for local businesses including those in Ashwaubenon. The Brown County Economic Development Department plays a crucial role in facilitating business growth and attraction initiatives throughout the area, including Ashwaubenon's commercial corridor along Holmgren Way and Lombardi Avenue.
Financial services are provided by several regional banking institutions with branches in Ashwaubenon, including Associated Bank and Nicolet National Bank, both Wisconsin-based institutions serving business banking needs. The Village of Ashwaubenon's own government and economic development staff work closely with businesses, particularly given the destination's significant commercial tax base generated by retail, hospitality, and entertainment venues near Lambeau Field. Additionally, NEW (Northeast Wisconsin) Manufacturing Alliance and other regional business networks provide sector-specific support for the area's diverse business community, while the Wisconsin Economic Development Corporation (WEDC) offers state-level resources and programs accessible to Ashwaubenon businesses seeking to expand or relocate to the area.
Ashwaubenon's major business center is primarily concentrated along the Holmgren Way and Armed Forces Drive corridor, which serves as the community's commercial and economic hub. This area is anchored by the world-famous Lambeau Field, home of the Green Bay Packers, which has catalyzed significant commercial development including the Titletown District—a mixed-use development featuring hotels, restaurants, retail spaces, and office buildings that has become a year-round business and entertainment destination. The corridor also includes numerous hotels, conference facilities, restaurants, and retail establishments that support both the tourism industry and local business activities.
Additionally, the Bay Park Square Mall area represents another significant commercial node, providing retail and service-based business opportunities. The proximity to Green Bay's downtown business district, just minutes away, further integrates Ashwaubenon into the broader regional business ecosystem, with easy access via major thoroughfares like Highway 41/141 making it a strategic location for businesses serving the greater Green Bay metropolitan area.
Ashwaubenon and the greater Green Bay area benefit from several notable educational and research institutions that enrich the region's intellectual landscape. Northeast Wisconsin Technical College (NWTC), with a campus in nearby Green Bay, serves as a leading technical and career education provider, offering programs in business, healthcare, and advanced manufacturing that support the region's workforce development. The University of Wisconsin-Green Bay, located just minutes from Ashwaubenon, is a comprehensive public university known for its environmental sciences, business administration, and professional programs, while also contributing significant research initiatives in sustainability and Great Lakes studies.
St. Norbert College in nearby De Pere adds to the educational fabric with its liberal arts focus and emphasis on leadership development. Additionally, the Medical College of Wisconsin's Green Bay campus brings medical education and healthcare research to the region, strengthening the area's healthcare infrastructure and providing continuing education opportunities for medical professionals.
These institutions collectively create a dynamic educational environment that supports business events, conferences, and professional development opportunities while contributing to the cultural vitality of the Ashwaubenon destination.
Ashwaubenon, Wisconsin, offers valuable networking opportunities centered around its thriving hospitality and sports entertainment sectors, with the presence of Lambeau Field serving as a major catalyst for business connections. The destination hosts numerous corporate events, trade shows, and business conferences at venues like the Resch Center and various hotel conference facilities throughout the year. Local business networking is facilitated through the Greater Green Bay Chamber of Commerce, which serves Ashwaubenon businesses and organizes regular mixers, business-after-hours events, and industry-specific forums.
The area benefits from its proximity to Green Bay's professional associations and business groups, including the Green Bay Area Chamber of Commerce, Rotary clubs, and industry-specific organizations focused on manufacturing, logistics, and tourism. Additionally, the destination's strong connection to the Green Bay Packers creates unique networking opportunities during game days, special events at Titletown, and hospitality industry gatherings, allowing event planners and business professionals to connect in both formal conference settings and informal social environments that leverage the region's sports heritage.
Ashwaubenon, Wisconsin, has experienced significant business and infrastructure developments that enhance its appeal as a business event destination. The village, home to the iconic Lambeau Field and the Green Bay Packers, has seen continued investment in the Titletown District, a mixed-use development adjacent to the stadium that features hotels, restaurants, commercial spaces, and entertainment venues, creating a vibrant hub for business gatherings and events. The area has benefited from improvements to transportation infrastructure, including enhanced connectivity along major corridors such as Highway 41 and Holmgren Way, facilitating easier access for visitors and attendees.
Additionally, Ashwaubenon has seen expansion in its retail and commercial sectors along the Ashwaubenon Business Park and surrounding areas, with new businesses contributing to the local economy and providing additional amenities for business travelers. The community has also invested in technological infrastructure improvements, including enhanced broadband connectivity and smart city initiatives, supporting modern business needs. These developments, combined with the destination's proximity to Green Bay's Austin Straubel International Airport and ongoing hospitality sector expansions, position Ashwaubenon as an increasingly attractive location for business events, conferences, and corporate meetings in the Greater Green Bay region.
Ashwaubenon, Wisconsin is experiencing significant growth in business events and tourism, driven by its strategic location adjacent to Green Bay and the world-famous Lambeau Field. The destination is adapting to emerging trends by embracing sports tourism as a cornerstone of its economic development strategy, capitalizing on year-round events beyond traditional football season through enhanced conference facilities and experiential offerings. The community is responding to the increasing demand for authentic, localized experiences by highlighting its unique connection to the Green Bay Packers and Wisconsin's rich cultural heritage, while simultaneously modernizing its hospitality infrastructure to accommodate hybrid events and technology-enabled meetings.
Ashwaubenon is also focusing on sustainable tourism practices and developing partnerships with local businesses to create comprehensive event packages that combine professional meeting spaces with entertainment, dining, and recreational activities. This evolution positions the destination as an attractive option for mid-sized corporate events, sports-related conventions, and regional conferences seeking a distinctive venue with excellent accessibility and a strong identity.
Where you'll meet
Browse Ashwaubenon's catalogued venues by type: convention centres, hotels with meeting space, atypical and offsite spaces.
Ashwaubenon, Wisconsin, strategically located adjacent to Green Bay, offers excellent convention center facilities centered around the Resch Expo, which serves as the region's premier large-scale venue for hosting conventions, trade shows, exhibitions, and conferences. The Resch Expo features over 100,000 square feet of flexible exhibition space and is conveniently connected to the Resch Center arena, creating a comprehensive event complex capable of accommodating events of various sizes and formats. This facility benefits from its prime location near Lambeau Field, home of the Green Bay Packers, and is easily accessible via major highways, making it an attractive destination for regional and national business events.
The venue offers modern amenities, adaptable floor plans, and professional support services, positioning Ashwaubenon as a competitive meetings and events destination in Northeast Wisconsin.
Ashwaubenon, Wisconsin offers several atypical venues that provide distinctive alternatives to traditional event spaces for business gatherings. The Resch Expo, while primarily known as an exposition center, features versatile spaces that can be transformed for unique corporate events with an industrial-modern aesthetic. The Ashwaubenon Community Center offers a more intimate, community-focused setting that breaks away from typical hotel ballrooms.
For truly unconventional experiences, event planners can consider the Green Bay Distillery, which provides an authentic craft beverage production atmosphere, or explore partnership opportunities with Lambeau Field's lesser-known spaces beyond the typical stadium venues, offering a blend of sports heritage and corporate functionality. Local parks and outdoor pavilions along the Fox River also serve as distinctive seasonal venues, combining natural settings with the convenience of being in the heart of the Green Bay metro area, perfect for team-building events, outdoor receptions, or casual business gatherings that benefit from Wisconsin's scenic landscapes.
Where they'll stay
Room inventory that shapes how large a program Ashwaubenon can host, and how concentrated the block can be around the venues.
Ashwaubenon, Wisconsin offers several quality hotels and resorts that cater to business events, providing comprehensive facilities for meetings, conferences, and corporate gatherings. The area, strategically located near Green Bay, features notable properties such as the Lodge Kohler, which combines upscale accommodations with versatile meeting spaces and refined dining options, and the Hyatt Regency Green Bay, offering modern conference facilities with full-service amenities. Additionally, properties like the Hampton Inn & Suites Green Bay/Ashwaubenon and Tundra Lodge Resort & Conference Center provide convenient access to Lambeau Field and other local attractions while delivering professional event spaces, comfortable guest rooms, on-site catering services, and business-friendly amenities including high-speed internet, audiovisual equipment, and dedicated event planning support, making them ideal choices for planners seeking all-inclusive venues that can accommodate groups of varying sizes in the Greater Green Bay area.
Getting there & around
Primary gateway: For Ashwaubenon, Wisconsin, the primary airport serving the destination is Green Bay Austin Straubel International Airport, which has the official IATA code GRB. This airport is located approximately 10 minutes from Ashwaubenon and serves as the main gateway for business events and meetings in the Greater Green Bay area. The airport offers convenient access to the destination's various venues and accommodations, making it an ideal entry point for event planners and attendees traveling to Ashwaubenon for conferences, conventions, and other business gatherings..
Ashwaubenon, Wisconsin benefits from convenient international airport connectivity through Austin Straubel International Airport (GRB), located just minutes from the destination in Green Bay, which offers domestic connections to major hub airports for international transfers. For more comprehensive international flight options, meeting and event planners can utilize Milwaukee Mitchell International Airport (MKE), approximately 120 miles south, which provides direct international flights to Canada, Mexico, and seasonal European destinations, along with connections to major international hubs worldwide. Additionally, Chicago O'Hare International Airport (ORD), one of the world's major international aviation hubs, is located approximately 200 miles south and offers extensive direct international flight routes to destinations across Europe, Asia, Latin America, and beyond, making it highly accessible for international visitors via a comfortable 3-3.
5 hour drive or connecting regional flights. This multi-tiered airport accessibility ensures that international attendees have flexible routing options to reach Ashwaubenon for business events, with ground transportation services readily available from all three airports.
Ashwaubenon, Wisconsin benefits from excellent domestic airport connectivity through Austin Straubel International Airport (GRB), located directly within the community, making it one of the most conveniently accessible destinations in the region. This commercial airport offers daily direct flights to major hub cities including Chicago O'Hare, Denver, Minneapolis-St. Paul, and Detroit through carriers such as United, Delta, and American Airlines, providing seamless connections to destinations across the United States.
For event planners, this proximity is particularly advantageous as attendees can arrive within minutes of their accommodation and venues, eliminating lengthy ground transportation times. Additionally, the larger General Mitchell International Airport (MKE) in Milwaukee is approximately 120 miles south, offering expanded domestic route options to cities nationwide, while Chicago's O'Hare International Airport (ORD), one of the world's busiest hubs, is roughly 200 miles away, providing comprehensive domestic connectivity for groups requiring flights from virtually any U. S.
market. The ease of access through GRB, combined with backup options via Milwaukee and Chicago, ensures reliable and flexible travel arrangements for business events of any size.
Ashwaubenon, Wisconsin, does not have direct train station connectivity within the destination itself, as it is primarily a suburban community located adjacent to Green Bay. The nearest Amtrak service is available approximately 120 miles south in Milwaukee, which serves as Wisconsin's major rail hub with connections to Chicago and other Midwest cities via the Hiawatha Service. For event planners considering Ashwaubenon, ground transportation from Milwaukee's Amtrak station or utilizing the Austin Straubel International Airport in Green Bay (located just minutes from Ashwaubenon) would be the recommended options.
While the lack of direct rail service may be a consideration, Ashwaubenon's proximity to major highways including Interstate 41 and US Highway 41 provides excellent road connectivity, and the destination is well-positioned for attendees driving from regional cities such as Milwaukee, Madison, and Chicago, or flying into the local airport.
Ashwaubenon, Wisconsin offers limited public transportation options typical of smaller suburban communities in the Green Bay metropolitan area. The primary public transit service is provided by Green Bay Metro, which operates several bus routes connecting Ashwaubenon to downtown Green Bay and surrounding areas, with stops near major commercial districts including the area around Lambeau Field and shopping centers along Holmgren Way and Oneida Street. While the village itself does not have its own dedicated transit system, visitors and residents can access the regional bus network for basic connectivity, though service frequency and coverage are more limited compared to larger urban centers.
For event planners, it's important to note that most attendees will likely need to rely on rental cars, ride-sharing services like Uber and Lyft, or organized shuttle services for convenient transportation, especially when planning events at major venues such as the Resch Center or Lambeau Field.
Ashwaubenon, Wisconsin offers convenient informal transportation options for business event attendees and visitors. The destination is well-served by major ride-sharing services including Uber and Lyft, which provide reliable point-to-point transportation throughout the area. Traditional taxi services are also available for those preferring conventional cab services.
The community's proximity to Green Bay means visitors have easy access to various transportation alternatives, and the relatively compact nature of the area makes it conducive to bike rentals for those who prefer cycling between venues, hotels, and local attractions. Additionally, many hotels and venues in Ashwaubenon offer shuttle services to major points of interest, particularly to Lambeau Field and other key business and entertainment destinations, complementing the informal transportation network and ensuring event attendees can navigate the area efficiently without requiring personal vehicles.
Ashwaubenon, Wisconsin offers moderate pedestrian accessibility with several areas designed to accommodate visitors on foot, particularly around key business event venues and commercial districts. The destination features sidewalks along major routes, especially near the Resch Center and Lambeau Field area, where event attendees can navigate between hotels, restaurants, and entertainment venues. Pedestrian crossings are available at main intersections, and the community has made efforts to ensure ADA-compliant accessible routes at primary facilities and public spaces.
However, as Ashwaubenon developed primarily as an automotive-oriented suburb of Green Bay, some areas between destinations may require vehicle transportation, and walkability can vary depending on the specific location of your event venue. The most pedestrian-friendly experiences are concentrated in the commercial corridors along Ashwaubenon Road and around major event facilities, where event planners will find adequate infrastructure for attendees to move safely between nearby amenities.
Beyond the meeting room
What delegates do between sessions, and the social-program ingredients Ashwaubenon offers.
Ashwaubenon, Wisconsin offers a unique blend of arts and culture deeply rooted in its Northeastern Wisconsin heritage and proximity to Green Bay. The area celebrates its strong Native American history, with the name "Ashwaubenon" itself derived from the Chippewa language, and features cultural connections to the region's indigenous peoples. Visitors can experience local artistic expressions through the nearby Neville Public Museum, which showcases regional art, history, and science exhibitions, as well as the Meyer Theatre and Weidner Center for the Performing Arts in neighboring Green Bay, which host theatrical performances, concerts, and cultural events.
The destination's creative industries are influenced by its passionate sports culture centered around the Green Bay Packers, generating unique local artisanship in sports memorabilia and fan art. Additionally, the area features local craft breweries and culinary arts that reflect Wisconsin's German and Belgian heritage, along with seasonal festivals and community events that celebrate the region's distinctive character. The Bay Beach Amusement Park and local galleries further contribute to the area's family-friendly cultural landscape, making Ashwaubenon a destination where Midwestern hospitality meets authentic Wisconsin traditions.
Ashwaubenon, Wisconsin, located in the heart of Brown County, offers a distinctive culinary heritage that blends traditional Wisconsin comfort food with contemporary innovations reflecting the region's rich agricultural legacy and diverse cultural influences. The area is renowned for its deep-rooted cheese-making traditions, featuring artisanal Wisconsin cheeses that are central to local cuisine, alongside classic supper club dining experiences that have defined the region's hospitality culture for generations. Visitors and event planners can explore authentic German and Belgian influences stemming from early immigrant communities, evident in local bratwurst, beer brewing traditions, and hearty meat preparations.
The proximity to Green Bay and Lake Michigan ensures fresh fish fries remain a weekly tradition, while local farms provide seasonal produce that fuels the growing farm-to-table movement in area restaurants. Modern culinary establishments in Ashwaubenon now creatively incorporate these traditional elements with contemporary techniques, offering everything from elevated cheese curds and craft beer pairings to innovative takes on Friday night fish fries, making it an ideal destination for business events seeking authentic Midwestern hospitality combined with quality, locally-inspired dining experiences.
Ashwaubenon, Wisconsin offers access to several notable cultural institutions, primarily through its proximity to Green Bay. The area's most prominent museum is the National Railroad Museum, one of the oldest and largest railroad museums in the United States, featuring historic locomotives and railroad artifacts that showcase the region's transportation heritage. Just minutes away in Green Bay, visitors can explore the Neville Public Museum, which presents exhibitions on art, history, and science with a focus on northeastern Wisconsin's cultural heritage, including significant collections related to the region's Native American history and the paper industry.
The Meyer Theatre, a restored 1930s venue in downtown Green Bay, serves as a major performing arts center hosting touring Broadway productions, concerts, and cultural performances. Additionally, the Green Bay Packers Hall of Fame provides a unique cultural experience celebrating the region's deep football heritage and community identity. For business event planners, these institutions offer potential venues for receptions and off-site activities, as well as enriching experiences that highlight the destination's blend of industrial history, indigenous culture, and distinctive local character.
Ashwaubenon, Wisconsin, offers several natural attractions that showcase the beauty of the region's landscape. The area is situated along the Fox River, providing scenic waterfront views and opportunities for riverside recreation. Bay Beach Wildlife Sanctuary, located nearby in neighboring Green Bay, offers 700 acres of natural habitat with trails through forests and wetlands where visitors can observe native Wisconsin wildlife.
The destination benefits from its proximity to the Bay of Green Bay, part of Lake Michigan, offering coastal scenery and water-based activities. Several well-maintained parks dot the area, including Ashwaubenon Park and Heritage Hill State Historical Park, which combine green spaces with natural settings. The region's characteristic Wisconsin landscape features deciduous forests, particularly beautiful during fall foliage season, and the gently rolling terrain typical of northeastern Wisconsin provides pleasant backdrops for outdoor events and activities throughout the year.
How big you can go
Convention-style
5,000+
General session plus exhibits across Ashwaubenon's largest purpose-built spaces, with breakouts in adjacent halls and connected hotels.
Plenary / in-the-round
Arena-scale
Arena- or theatre-style plenaries and concert-format general sessions for very large single-room gatherings.
Citywide ceiling
3 000 rooms
With the city's full hotel inventory and proven citywide programs, Ashwaubenon can absorb large multi-venue events spread across the central district.
When to go
Ashwaubenon, Wisconsin experiences a humid continental climate with four distinct seasons characteristic of the Upper Midwest. Winters (December through February) are cold and snowy, with average temperatures ranging from 10°F to 28°F (-12°C to -2°C), bringing significant snowfall and occasional sub-zero temperatures ideal for winter sports but requiring indoor event planning considerations. Spring (March through May) sees a gradual warming from the 30s to 60s°F (1-20°C) with variable conditions including rain showers and occasional late snow.
Summers (June through August) are warm and moderately humid, with average temperatures between 65°F and 82°F (18-28°C), making it the most popular season for outdoor business events and meetings, though thunderstorms can occur. Fall (September through November) offers comfortable conditions with temperatures declining from the 70s to the 40s°F (21-4°C), featuring crisp air, beautiful autumn foliage, and lower humidity levels that create excellent conditions for outdoor gatherings and conferences. Overall humidity levels are moderate throughout the year, with precipitation distributed fairly evenly across all seasons, averaging around 30-32 inches annually.
Ashwaubenon, Wisconsin experiences distinct seasonal patterns for tourism and business events, with peak activity concentrated during the fall and early winter months, primarily driven by Green Bay Packers football season from September through January, which attracts thousands of sports enthusiasts and corporate groups to the area. Summer months (June-August) represent a secondary peak period, benefiting from pleasant weather conditions ideal for outdoor events, festivals, and leisure tourism, including visits to nearby attractions like the Bay Beach Amusement Park and various golf courses. The spring season (April-May) sees moderate activity with business conferences and meetings picking up as companies plan mid-year events, while winter months outside of football season (February-March) typically represent the quietest period for tourism, though indoor venues and conference facilities remain active with regional business meetings and trade shows.
The destination's proximity to Green Bay and its robust hospitality infrastructure, including hotels and event venues around Lambeau Field, enables year-round business event hosting, though planners should note that accommodation rates and availability fluctuate significantly during Packers home games and playoff seasons.
Mar–May
Mild · comfortable
A strong window for business events with pleasant conditions.
Jun–Aug
Warm · peak demand
Higher leisure demand can inflate rates; book early.
Sep–Nov
Mild · comfortable
Often the prime business-events season.
Dec–Feb
Cool · lower rates
Quieter season with softer pricing; watch for weather.
What it costs
Indicative cost level: Moderate (€€€).
For business event attendees visiting Ashwaubenon, Wisconsin, anticipated costs are generally moderate and represent good value compared to major metropolitan areas. Average hotel accommodation ranges from $90-150 per night depending on the season and proximity to Lambeau Field and major event venues. Daily meals typically cost between $40-70 per person, with diverse options from casual dining to upscale restaurants throughout the Green Bay area.
Local transportation is affordable, with rental cars averaging $40-60 per day, rideshare services readily available, and many hotels offering complimentary shuttles to nearby venues and attractions. Attendees should budget approximately $150-250 per day for accommodation, meals, and local transportation combined, with additional costs for entertainment, incidentals, and any specialized event requirements. The destination's compact geography and concentration of business facilities help minimize transportation expenses, while the range of lodging and dining options allows for flexibility in meeting various budget requirements.
Overflow and budget-conscious blocks can be sourced in nearby districts and satellite towns within a short transfer of central Ashwaubenon, often at materially lower room rates than the core.
From local specialities to fine dining, Ashwaubenon supports a broad catering and F&B supplier base: banquet, breakout and offsite formats are all well covered through the convention bureau's directory.
Your single biggest cost lever is date selection. Avoiding peak leisure and citywide-demand weekends can meaningfully reduce room rates and venue minimums.
Good to know
The on-the-ground details that shape an attendee experience and a risk assessment.
For business events in Ashwaubenon, Wisconsin, attire recommendations should balance Midwestern professionalism with the region's practical, weather-conscious approach. The climate varies significantly by season, so event planners should consider that winter events (November-March) require warm, layered clothing with temperatures often below freezing, while summer events (June-August) call for lighter business attire in humid conditions averaging 70-80°F. Standard business professional attire—suits or blazers with dress pants/skirts for formal conferences and corporate meetings—is appropriate, though Ashwaubenon's proximity to Green Bay and its strong ties to the Packers and hospitality industry means business casual (dress shirts, khakis, blouses, and professional dresses) is often acceptable for many networking events and conventions.
The local culture values approachable professionalism over rigid formality, so attendees can feel comfortable with smart, polished looks that aren't overly formal. For outdoor or sports-related business events, which are popular in this region, neat casual attire with closed-toe shoes is generally suitable, and incorporating Green Bay Packers colors (green and gold) in accessories can be a culturally appreciated touch for less formal gatherings.
In Ashwaubenon, Wisconsin, casual attire reflects the region's Midwestern practicality and variable climate. Visitors should dress in comfortable layers suitable for Green Bay's four distinct seasons – lightweight breathable fabrics like cotton t-shirts, jeans, and shorts during summer months (June-August), while fall through spring requires warmer layers including sweaters, hoodies, and jackets as temperatures can range from mild to quite cold. The local style is relaxed and unpretentious, with casual wear like jeans, khakis, polo shirts, and comfortable sneakers or boots being perfectly appropriate for most business and social settings.
If attending events at Lambeau Field or other local venues, sporting the green and gold colors of the Green Bay Packers is always welcome and helps you blend in with the community's strong football culture. Winter visitors (December-February) should prepare for cold weather with insulated jackets, warm boots, and winter accessories, as temperatures often drop below freezing with significant snowfall.
When traveling to Ashwaubenon, Wisconsin for a business event, attendees should pack business professional or business casual attire depending on their event requirements, along with layered clothing to accommodate the region's variable weather conditions—warm clothes and a heavy coat for winter months (November-March with temperatures often below freezing), and lighter layers for summer (June-August with temperatures in the 70s-80s°F). Essential items include comfortable walking shoes, as venues may require some navigation between facilities, all necessary business documents, presentation materials, electronics with chargers, and business cards for networking opportunities. Given Wisconsin's climate, consider packing an umbrella or rain jacket year-round, and during winter months, bring insulated boots, gloves, and a hat.
Don't forget essential travel documents like photo ID, event registration confirmations, and any required credentials or badges. If your event involves outdoor activities or team-building exercises at local attractions like Lambeau Field or nearby Green Bay venues, pack appropriate casual attire and athletic wear as well. Personal care items, any required medications, and phone chargers are standard essentials, while a power bank can be useful for long conference days.
Based on available information, Ashwaubenon, Wisconsin is generally considered a safe community located in the Green Bay metropolitan area. As a small village primarily known for hosting Lambeau Field and featuring commercial districts along major corridors like Oneida Street and Ashland Avenue, there are no significantly dangerous areas that business event attendees need to avoid. Like any destination, visitors should exercise standard urban awareness during late-night hours in parking lots and less-trafficked areas, particularly around commercial zones after business hours.
The village maintains a strong public safety presence, especially during major events at Lambeau Field, and the primary considerations for event planners would be related to traffic congestion during Green Bay Packers game days rather than safety concerns. Overall, Ashwaubenon presents a welcoming and secure environment for business events and conventions.
Ashwaubenon, Wisconsin, benefits from its proximity to Green Bay's advanced healthcare system, with several internationally-recognized medical facilities nearby that serve both residents and visitors. The region's premier healthcare provider, Bellin Health, operates a comprehensive hospital system with state-of-the-art facilities offering emergency services, specialized care, and multilingual support staff to accommodate international guests. Additionally, HSHS St.
Vincent Hospital and HSHS St. Mary's Hospital Medical Center provide Joint Commission-accredited care with modern medical technology and adherence to national healthcare standards. These facilities are conveniently located within minutes of Ashwaubenon's major event venues, including the Resch Center and Lambeau Field, ensuring that international business travelers and event attendees have immediate access to quality healthcare services.
The medical centers offer 24/7 emergency departments, advanced diagnostic imaging, cardiac care, surgical services, and trauma care, with many physicians trained at leading medical institutions and capable of coordinating care with international insurance providers to ensure seamless medical support for global visitors attending business events in the area.
Ashwaubenon, Wisconsin offers comprehensive language services to support international business events and ensure effective communication for diverse attendees. The destination provides access to professional translation and interpretation services through local agencies and partnerships with regional language service providers based in the greater Green Bay area. Event planners can arrange for simultaneous interpretation equipment, bilingual staff support, and document translation services for conferences, trade shows, and corporate meetings.
Common language services available include Spanish, German, and other European languages, reflecting Wisconsin's diverse cultural heritage, as well as Asian languages for international business delegations. Many hotels and conference venues in Ashwaubenon can coordinate with certified interpreters and translators, while also offering multilingual signage and materials upon request. The proximity to major metropolitan areas like Milwaukee and Chicago also provides access to a broader network of language professionals for specialized terminology or less common language pairs, ensuring that business events can accommodate attendees from around the globe with professional localization support tailored to their specific communication needs.
Proven ground
Recent performance and the events Ashwaubenon is known for hosting.
Ashwaubenon, Wisconsin has demonstrated strong event performance capabilities, particularly through its premier venue, the Resch Center complex, which hosts over 200 events annually ranging from concerts and family shows to major sporting events and conventions. The destination has successfully welcomed high-profile events including NCAA tournament games, concerts featuring nationally-recognized artists, and the annual Wisconsin High School Athletic Association state championships, consistently drawing thousands of attendees from across the region. Recent events have shown impressive attendance rates with participant satisfaction scores reflecting positive feedback on venue accessibility, ample parking, and proximity to major hotels and amenities along the Lombardi Avenue corridor.
The economic impact of events in Ashwaubenon is significant, with visitors contributing to the local economy through hotel bookings at nearby properties, dining at the destination's numerous restaurants, and retail spending, while the area's strategic location adjacent to Green Bay and near the Green Bay Austin Straubel International Airport enhances accessibility for event attendees. The destination's proven track record in managing both large-scale sporting events and conventions, combined with its modern facilities and strong community support, positions Ashwaubenon as a reliable choice for event planners seeking a successful Midwest event destination.
Ashwaubenon, Wisconsin, hosts several significant annual business events that attract professionals from across the region. The community benefits from its proximity to Green Bay, where major events include the Wisconsin Governor's Conference on Tourism, various Green Bay Packers-related business summits and corporate hospitality events at Lambeau Field, and regional manufacturing and logistics conferences that leverage the area's strong industrial base. The Resch Expo center in Ashwaubenon serves as a key venue for trade shows including the Northeast Wisconsin Farm Show, home and garden expos, and business-to-business networking events that draw attendees from throughout Wisconsin and neighboring states.
Additionally, the destination hosts annual meetings for regional chambers of commerce, healthcare industry conferences, and automotive industry events that capitalize on the area's strategic location along major transportation corridors and its robust business infrastructure.
Ashwaubenon, Wisconsin, has earned outstanding praise from event organizers who have experienced the destination's exceptional meeting facilities, particularly those centered around the Lambeau Field Atrium and nearby hotels. Event planners consistently highlight the community's seamless logistics, with venues located within minutes of Green Bay Austin Straubel International Airport and abundant accommodations ranging from full-service hotels to extended-stay properties. Corporate groups and sports organizations have praised the destination's unique ability to blend professional meeting spaces with the iconic Packers heritage, creating memorable experiences that energize attendees and enhance team-building objectives.
Testimonials emphasize the responsive and collaborative nature of the Greater Green Bay Convention & Visitors Bureau staff, who provide comprehensive support from site selection through event execution. Case studies from successful conferences, tournaments, and corporate retreats demonstrate Ashwaubenon's capacity to handle groups of various sizes while delivering Midwest hospitality, competitive pricing, and distinctive entertainment options including the Packers Hall of Fame, Titletown district, and Bay Park Square Mall—all contributing to high attendee satisfaction rates and repeat bookings from organizations seeking a destination that combines functionality with an authentic Wisconsin experience.
Ashwaubenon, Wisconsin, home to the iconic Lambeau Field, features several major annual events centered around the Green Bay Packers football season, with games running from September through January drawing thousands of fans for each home game. The destination's featured event of the year is typically a Packers home game during the NFL season, particularly playoff games or rivalry matchups, which can attract over 81,000 attendees to Lambeau Field and significantly impact the local hospitality and business sectors. Beyond football, Ashwaubenon hosts the Resch Expo events center programming including trade shows, conventions, and entertainment events throughout the year, as well as the popular Shopko Hall concerts and family shows.
The Stadium District surrounding Lambeau Field has become a year-round attraction featuring the Packers Hall of Fame, stadium tours, and various community events that celebrate the region's rich football heritage and provide consistent business event opportunities for planners seeking a uniquely Wisconsin experience with world-class sports facilities and strong community engagement.
Responsible events
How Ashwaubenon supports greener events and channels their value back into the community.
Ashwaubenon, Wisconsin, demonstrates a growing commitment to sustainability within its business events sector, particularly through the initiatives at Lambeau Field and the Resch Center, which serve as primary venues for conferences and corporate gatherings. The destination has implemented various eco-friendly practices including comprehensive recycling and composting programs, energy-efficient facility upgrades, and water conservation measures across its event spaces. Lambeau Field notably operates one of the largest solar panel installations among NFL stadiums and maintains rigorous waste diversion programs during events.
Local venues increasingly partner with caterers who source from Wisconsin farms and producers, reducing transportation emissions while supporting the regional economy. The Greater Green Bay Convention & Visitors Bureau actively promotes these sustainable practices to meeting planners and encourages the use of digital materials over printed collateral. While the destination continues to develop formal sustainability certifications for its venues, Ashwaubenon's proximity to Green Bay's environmental initiatives and its integration of green practices into everyday event operations reflects a meaningful dedication to reducing the environmental impact of business events in the region.
Ashwaubenon, Wisconsin, demonstrates a strong commitment to environmental protection through various community-wide initiatives and sustainable practices. The village actively participates in regional recycling programs and has implemented comprehensive waste reduction strategies at public facilities and events. Ashwaubenon maintains several green spaces and parks, including the Ashwaubenon Trail system, which helps preserve natural habitats while promoting eco-friendly recreation.
The community works closely with the Bay-Lake Regional Planning Commission to protect water quality in nearby waterways, including Duck Creek and the Fox River watershed. Local event venues, particularly those in the Lambeau Field district, have adopted energy-efficient technologies and sustainable operations practices, including LED lighting upgrades, water conservation measures, and green building standards. The village also encourages businesses to participate in environmental stewardship programs and supports educational initiatives that raise awareness about environmental conservation among residents and visitors, making Ashwaubenon an increasingly sustainable destination for business events and meetings.
Ashwaubenon, Wisconsin has strategically invested in sustainable infrastructure to support long-term growth, with particular focus on energy-efficient upgrades at major venues like the Resch Center and Lambeau Field, which have implemented LED lighting systems, water conservation technologies, and comprehensive recycling programs to reduce environmental impact. The destination has prioritized green space development and stormwater management systems throughout the community to enhance environmental resilience while creating attractive gathering spaces for residents and visitors. Economically, Ashwaubenon has invested in workforce development programs that partner with local hospitality and event management businesses to ensure a skilled labor pool for the growing meetings and events sector.
The community has also committed to sustainable transportation solutions, including improved pedestrian and cycling infrastructure connecting hotels, venues, and attractions, reducing carbon emissions while enhancing accessibility. Additionally, Ashwaubenon has supported local food systems by encouraging partnerships between event venues and regional suppliers, strengthening the local economy while reducing the carbon footprint of events and promoting Wisconsin's agricultural heritage to visiting event planners and attendees.
Ashwaubenon, Wisconsin demonstrates strong commitment to local economic and community impact through strategic business event initiatives centered around its premier attractions, including Lambeau Field and the Resch Center complex. The village actively supports local economic development by channeling event-related revenue back into community infrastructure, including transportation improvements, public facilities, and small business support programs. Through partnerships with the Green Bay Area Chamber of Commerce and local hospitality associations, Ashwaubenon prioritizes hiring local vendors, caterers, and service providers for business events, ensuring economic benefits circulate within the community.
The destination has implemented sustainable growth strategies that balance tourism development with quality of life for residents, including green space preservation and community wellness programs. Additionally, Ashwaubenon's business event tax revenues contribute to youth programs, public safety enhancements, and educational initiatives, while the village actively encourages event planners to incorporate community engagement opportunities such as volunteer activities and local charity partnerships into their programs, creating meaningful connections between visitors and residents while fostering long-term economic resilience and community well-being.
Bottom line
Ashwaubenon pairs credible venue and hotel infrastructure with a distinctive destination brand, well-suited to corporate and association events sized to its capacity, especially for Wisconsin-centric and regional audiences.
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